Additional investment areas core to the company's challenger strategy include aggressively pursuing the B2B segment, expanding the sales force by 1,000; ramping up advertising spending; and attracting
new mobile virtual network operator (MVNO) partners with an efficient platform for getting to market.
The
new tariff from CPW is accompanied by 50 minutes and 50 text messages, on their own TalkMobile plan — which uses Vodafone's backbone, in a
mobile virtual network operator (MVNO) deal between the two companies.