Not exact matches
«It's a brand -
new product proposition with a brand -
new media platform, and we want to make sure the
launch reflects a right - size approach,» Lowden
said.
Yeo
says it's normal for companies when they
launch a
new medical
product to publish their results and allow experts to analyze their tests, especially as they become major players in the field.
«This is big business... These girls are helping the bakery decide what their
product launch is going to look like,» Meridith Maskara, the CEO of Girl Scouts of Greater
New York,
said.
«For many people, I think their first impulse is to have an event,»
says Joan Schneider, president and creative director of Boston public relations and marketing communications firm Schneider Associates, and author of the book «The
New Launch Plan: 152 Tips, Tactics, and Trends from the Most Memorable
New Products.
«Starting from the premise that no market is so mature that you can not further differentiate your offerings, the authors offer action - oriented, simple tools that help to assess opportunities for
launching new products and entering
new markets,»
says Mayhew.
Guidotti
says the company decided to
launch a
new brand rather than build off an existing one in part because the company sees Just Crack an Egg as a «platform» rather than a single
product.
The
new product is «one of the biggest bets across Kraft Heinz,»
says Greg Guidotti, head of marketing for Oscar Mayer at Kraft Heinz, who is leading the
launch.
The first paragraph of a release should focus on the announcement you're making
Say your release is about a
new product you're
launching.
«No matter what they do in their careers — go off to a private equity firm, to consulting, go work for a big company, be in the marketing unit at Merck — they're almost certain to be involved in
launching new businesses or
new products, or working with people who are,» Eisenmann
says.
«The level of innovation and
new product launches surprised us,» he
says.
«When you are a startup, people rebrand often,»
says Shah, who recommends pairing the
new name announcement with a
product launch.
Jon Woods, general manager of Coca - Cola Great Britain,
said in a statement that the $ 14 million campaign is «the biggest investment» the company has made in a
new product launch in a decade.
«When people see the term «media editor,» they probably think the coverage will be about hiring and firing, financials,
new product launches and so on,» Silverman
said.
A company spokeswoman
said claims for
new product launches would not be affected.
He
said a decline in part of Western Canada and softness in lunch time purchases led to the relatively flat results, but he hopes to build on the recent quarterly momentum by continuing to grow its recently
launched espresso - based beverages offering, driving lunch sales with
new products like its grilled cheese sandwich, and focusing on its
new pay - and - go app.
Along with the
new Chu - Hi, the firm will this year also
launch the excitingly - named «THE TANSAN,» which Garduño
said «features the strongest carbonation ever in our
products in this country, to reach health conscious adult sparkling lovers.»
Analysts
say the fact that Apple has invited top fashion editors to Tuesday's
launch gala adds to mounting evidence that the firm could also unveil a smartwatch, which would be Cook's first
new product since taking over the company.
With the
new hire, Armstrong
said he planned to focus more on leading the
product vision and
launching new business units.
«A traditional press release focuses on a
product launch or putting a
product into seasonal contact, and the main purpose is to either get print coverage or blog coverage,»
says Michelle Olson, an account director at
New York's The Lane Communications Group, where she focuses on beauty and skin care companies.
Six Pints» division has a «much more craft - beer - like culture than Molson,»
says Freedman, noting that being small and nimble allows them to
launch new products quickly.
«The pace of innovation and
new product launches continues,»
said Greg Abovsky, Chief Operating Officer and Chief Financial Officer of Yandex.
They
launched Place Insights, a
product that analyzes foot traffic trends from 93 million locations globally — information that can help a retailer decide where to set up a
new store,
say, or help a marketer know who is likely to use its brand.
Any
product changes and enhancements or
new launches will complement the company's annuity
product families and not «pivot» from one type of annuity at the expense of another, she
said.
«We have resolved this testing issue by now so that claims for
new product launches will not be affected,» he
said.
Over the last three quarters of 2018, Ferrario
says that StashAway will continue to focus on their
product, expand their number of users in Singapore, and
launch operations in a
new, as of now undisclosed, market.
Tim Hortons needs to consider
launching innovative platforms it can build on, rather than just
new products, he
said.
«In light of the CFTC and the [National Futures Association]'s public statements regarding the riskiness of the underlying cryptocurrency
products, we believe that the
launch of
new exchange - traded derivatives in cryptocurrencies deserves a healthy dialogue between regulators, exchanges, clearinghouses and the clearing firms who will be absorbing the risk of these volatile, emerging instruments during a default,» Lukken
said.
«At Alibaba, we are literally
launching new products and
new solutions each and every day,» Zhang
said.
«When you
launch a
new product, you never know how it's going to sell,» he
said.
He is proud of how Ripple Foods has grown to work with major retailers, including Target, Whole Foods Market and Meijer Inc. «We are in the process of
launching into Kroger,» he
says, adding that the company's plan for the next three years involves
new products, including a line of Greek yogurts.
CCA
said it had identified and was addressing the following growing customer trends and segments «through investment in innovation,
new product launches and marketing»:
CCA
said the
launch of the
new Coke Life
product also provided a «catalyst» that will allow the Company to «create a legacy» around its glass bottles, smaller serving sizes and the premium positioning of its
products.
«Whilst there is no one
new product that is a silver bullet we are very excited about the
launch of Coke Life and continue to invest and focus on other
new product launches across our entire
product portfolio,» a CCA spokesperson
said.
CCA
said the
launch of a
new product under a brand as big as Coca - Cola «generates excitement and newness among consumers and generates a halo effect across the entire Coke portfolio».
The
new look for Shaka Tea — created by McLean Design — will debut at the Natural
Products Expo West show,
said Hughes, who recently appointed Tony Giannini as director of national sales as the brand gears up to announce «national distribution plans,
launching in Q2 with one of the top distributors across the continental US.»
At least four leading protein bar brands
said they have plans to
launch new protein snacking formats, with at least two expecting those
products to hit shelves before the end of the year.
Whenever LeVecke Corp. adds a
new product to its lines, it makes a concerted effort to make sure the
launch is flawless, LeVecke
says.
«This past year we've
launched three
new products including a cooked Philly steak pizza topping, Philly Cheesesteak Sliders and Philly Cheesesteak Egg Rolls,» he
says.
Praeger
says the gefilte fish remains one of the company's most popular items, but with each
new product launch, the company introduces many food alternatives that consumers love.
Geisler
says the economy has made many of the company's customers reluctant to
launch new products.
Josephs
says the company continues to
launch new products and develop
new concepts.
Pollo Campero
says its
new product launches and technology platform will continue to attract the millennial generation.
«I'm not suggesting the impact will be insignificant,» Mr Cairns
said on Thursday as Amazon added
new products such as appliances, consumer electronics and homewares to its Australian site ahead of an official
launch.
Domino's
said it will now be
launching a
new Australian and New Zealand «Quality Fresh» menu with 20 pizzas and sides, along with new premium ice cream offerings, expecting these products to help drive sales furth
new Australian and
New Zealand «Quality Fresh» menu with 20 pizzas and sides, along with new premium ice cream offerings, expecting these products to help drive sales furth
New Zealand «Quality Fresh» menu with 20 pizzas and sides, along with
new premium ice cream offerings, expecting these products to help drive sales furth
new premium ice cream offerings, expecting these
products to help drive sales further.
Functional beverage maker JoeFroyo
said its
new product, the first - ever ready - to - drink (RTD) functional coffee with high nutrient content, caffeine, probiotics and protein, is set to launch Sunday in the New Product Showcase at the Western Foodservice & Hospitality Expo, booth 17
new product, the first - ever ready - to - drink (RTD) functional coffee with high nutrient content, caffeine, probiotics and protein, is set to launch Sunday in the New Product Showcase at the Western Foodservice & Hospitality Expo, boot
product, the first - ever ready - to - drink (RTD) functional coffee with high nutrient content, caffeine, probiotics and protein, is set to
launch Sunday in the
New Product Showcase at the Western Foodservice & Hospitality Expo, booth 17
New Product Showcase at the Western Foodservice & Hospitality Expo, boot
Product Showcase at the Western Foodservice & Hospitality Expo, booth 1729.
Arla, the UK's largest dairy company, has
launched Arla BOB (Best of Both), a
new branded fat - free milk
product, which the company
says tastes as good as semi-skimmed.
Speaking about
new product launches that utilise omega - 3 Durand
said: «The use of omega - 3 in bread recipes is growing.
Mr O'Connell
said pre-sales had exceeded forecasts and big retailers, which had been urging suppliers to invest more in
product innovation, had embraced the
launch — providing extra shelf space and promising to promote the
new brand with gondola ends, point - of - sale promotional material such as fridge stickers and offering free samples during peak shopping periods.
There was ongoing demand for cream cheese
products, the company
said, with the
launch of
new products under retailers» brands in the domestic market quickly securing material market share since ranging.
«Despite consumer trends toward low - carb and no - additive preferences, CCA has failed to
launch new products to address these trends in recent years,»
said CIMB analyst Daniel Broeren.