While the change to
the news feed does mean it is easier to see posts from «friends,» as they will no longer be buried in a deluge of content, it does make it harder to get your content noticed through organic sharing.
But Amazon's
news feeds did not stop there.
Ultimately, Facebook stories face the same basic challenge that the larger
News Feed does — context collapse, or the idea that sharing something with everyone you know discourages sharing generally.
Not exact matches
The good
news is that
Fed officials must be
doing a victory dance,» said Ed Yardeni, president and chief investment strategist at Yardeni Research, in a note.
It's the fact that the
news feed algorithm determines what content gets seen by users and what doesn't.
If people get their
news from the president's Twitter (twtr)
feed — or in the case of his Supreme Court nominees — via Facebook (fb) Live, what
does that mean for journalists and their audiences?
While Bezos and the newspaper's editors have previously denied that the Amazon CEO controls the Post's
news coverage or
feeds it article ideas, he doesn't even give the journalists feedback on their work — even when it has been critical of Amazon (amzn).
As I scroll through my Facebook
news feed, I actively «unfollow» people and organizations that share information I don't find useful or entertaining.
Facebook users got a new addition to their
News Feed on Tuesday: A yellow - orange icon with the question «
Does this post contain hate speech?»
Although Facebook points out that Trending Topics is completely separate from the main
news -
feed, what the recent controversy has
done is highlight how much human beings are a part of everything Facebook
does.
Jesse complains that his
news feed is clogged up with people he doesn't know or companies he doesn't remember «liking,» yet such things are easily hidden so only that which you want to see remains.
«
News feed changes
do not impair the power of the platform,» Andy Hargreaves, an analyst at KeyBanc Capital Markets, wrote in a note to clients.
And, if they
do update the
news feed yet again, you'll be better positioned to handle it in stride without destroying your budget.
In the case of Facebook, not only have many users failed to opt out because the setting is difficult to find, but many more don't even know that the company filters their
news feed, according to a study.
One of the women who helped develop the Facebook «like» button, for instance, «has installed a web browser plug - in to eradicate her Facebook
news feed, and hired a social media manager to monitor her Facebook page so that she doesn't have to.»
Most of these are old
news, but recently I noticed something that genuinely surprised me in the pieces coming through my various
feeds — apparently, these days,
doing nothing counts as a trendy new productivity trick.
And believing the Facebook
news feed played a role doesn't mean you are necessarily calling those who voted for him idiots who can be manipulated by what a social network shows them.
Another difference between the new promoted posts and other types of Facebook advertising is that the new ads are non-social, so users
do not need to have friends who like a particular product or brand in order to see updates from that page on their
news feed.
There's the influence of the
news -
feed algorithm, for one thing, which is poorly understood — primarily because the company doesn't really talk about how it works.
As
Fed Chairman Jerome Powell gets set to deliver his first
news conference Wednesday, he has a good example of what not to
do from the fairly recent past.
So stories won't disappear, though they might be pushed to more obscure corners of the
News Feed if flagged or if Facebook observes that users who read a story don't go on to share it.
And if people don't scroll down far enough in their
News Feeds to see your company's most recent post, don't fret.
«We'd put our
news feed on anybody's page, anyone who was willing to listen,» he said, «it's about email addresses, it's about marketing, they don't care about ultra conservative or left wing.»
Because there are so many posts that users could want to see in their
News Feeds — posts from friends, businesses they like, etc. — most people don't have enough time to see them all.
Facebook's move
does not target false
news reports shared by users in their own
feeds, according to Reuters.
But even if they don't receive notifications, these live videos show up in your followers»
news feeds.
Instant Articles currently
do not rank higher than normal articles in Facebook's
news feed by default.
You can still post images with more than 20 percent text as long as you don't promote them in the
News Feed.
Businesses may actually end up buying more online ads on Facebook to promote themselves, because simply creating content and attempting to share it on the
news feed for free will no longer work as well as it once
did.
Facebook could provide users with a lot more information about why the
news feed algorithm chose the particular stories it
did.
Facebook CTO Mike Schoepfer tells TechCrunch that Facebook will warn these users with a notice atop the
News Feed with information about what data of theirs might have been attained, and what they should
do now.
At the bottom of each post on
News Feeds Tuesday morning was the same question: «
Does this post contain hate speech?»
We already have a tool to
do this in your privacy settings, and now we will put this tool at the top of your
News Feed to make sure everyone sees it.
First, there is no incentive for Facebook to
do any of this; while the company denies this report in Gizmodo that the company shelved a change to the
News Feed algorithm that would have eliminated fake news stories because it disproportionately affected right - wing sites, the fact remains that the company is heavily incentivized to be perceived as neutral by all sides; anything else would drive away users, a particularly problematic outcome for a social netwo
News Feed algorithm that would have eliminated fake
news stories because it disproportionately affected right - wing sites, the fact remains that the company is heavily incentivized to be perceived as neutral by all sides; anything else would drive away users, a particularly problematic outcome for a social netwo
news stories because it disproportionately affected right - wing sites, the fact remains that the company is heavily incentivized to be perceived as neutral by all sides; anything else would drive away users, a particularly problematic outcome for a social network.2
While creating the ad, don't forget to pick the option «Messenger Home» in Ad Preview to see the real preview because ad placed in the Messenger looks a little bit different than in
News Feed.
Don't limit yourself to
News Feed.
So far, individual profiles
do not seem to be affected as much by the
News Feed algorithm changes.
All businesses, big and small, are adjusting to the new changes... Don't let your business message and your offers get pushed out of the
News Feed and totally lost.
He goes on to insist that Facebook has always been about giving people control over their own information: «Somehow we missed this point with
News Feed and Mini-
Feed and we didn't build in the proper privacy controls right away.
They've
done it again: Facebook released another update to your
News Feed.
Perhaps that shouldn't be surprising, since Facebook says you pay for a «view» when a video is displayed in a user's
news feed for 3 seconds or more, even if the person doesn't actually click on the video to watch with the sound turned on, while YouTube says you pay for a «view» when a viewer watches 30 seconds of your video — or the duration if it's shorter than 30 seconds — or engages with your video, whichever comes first.
Will it swallow the business whole, or
does it really just want publishers to put neat things in users»
news feeds?
One of our
News Feed values is authentic communication, so we've been working to understand what people find authentic and what people
do not.
What
do you think about the latest Facebook
News Feed algorithm change?
Read these alerts on a daily basis to keep abreast of industry trends, make sure you don't miss out on new developments, and get a drip
feed of inspiration from which you can create your own unique
news releases.
We're not going to dive into an in - depth analysis of the algorithm here, but we will briefly touch on what the
News Feed algorithm is meant to
do.
One saving grace for the United States: If the market swings really
do undermine U.S. growth, then the
Fed, as Bernanke said repeatedly in his
news conference, will move that much more gingerly in removing its help for the economy.
But, a bit intrigued, a reporter for another major
news agency, having failed to get her editor's authorization to pursue a story about gold, called the
Fed on her own and
did ask about the gold swap arrangements.
Because today's society
does not have the time to delve further into each piece of information being
fed to us, we listen, absorb and make decisions based on what we hear and see on CNN, «
News at 6», LinkedIn, daily newspapers, blogs and other handy sources of information.
They responded by updating the Facebook
News Feed algorithm to prioritize content from friends, family and groups, placing less emphasis on company posts and natives ads that don't spark engagement.