Sentences with word «newsjack»

If you've missed the first wave of reporting but want to get more press attention, and are not afraid of taking a definitive, perhaps controversial stance, this type of newsjacking works like a charm.

There's no shame in newsjacking.

1) Google released the Knowledge Graph, and a coworker who knew my penchant for newsjacking immediately sent me a link to the story.

The term was popularized due to David Meerman Scott's book Newsjacking: How to Inject Your Ideas into a Breaking News Story and Generate Tons of Media Coverage.

Just like newsjacking format # 2, this type of post is quickly put together after the news breaks... but instead of recapping the details of the news, you dive right into the analysis.

To make sure you go about newsjacking the right way, follow the advice of David Meerman Scott and get ready for the ride of your life!

Scott explains the concept of newsjacking stories that aren't directly related to your business in his book with a Kate Winslet example.

I'll share how people have made millions of dollars by using newsjacking.

Newsjacking works for all sorts of outfits and people — it doesn't matter if you are large and well known or tiny and obscure.

Newsjacking gets you media attention.

If you're not newsjacking just yet, be sure to check out David Meerman Scott's 4th Edition of The New Rules of Marketing and PR.

What we do is check the news in the morning, midday, and at night for any breaking stories, then immediately go into newsjacking mode if we find something applicable.

This type of coverage follows Scott's newsjacking model — by framing the story with a new takeaway or opinion fairly close after it breaks, you can catch the news wave before it really takes off.

I know, you want to get to the actual newsjacking already, right?

Jumping on a fast - moving topic is good newsjacking practice, but there must be an end goal with the tag's usage.

People you will meet in the course have generated thousands of new sales leads by newsjacking.

There are ways you can acknowledge a news event, or even newsjack a content piece to provide a foundation for your own, but blindly jumping on a news event is a recipe for disaster.

Newsjacking allows you to harness the conversation by targeting publishers who are covering the trending story.

Enter newsjacking: the process by which you inject your ideas or angles into breaking news, in real - time, in order to generate media coverage for yourself or your business.

Newsjacking generates sales leads and adds new customers.

Initially, I was surprised, given that excitement for newsjacking seemed to wane following the initial surge of industry interest.

Today's blog post is brought to you by the term Newsjacking, coined by author David Meerman Scott.

Here are some examples of brands that tried to newsjack negative stories, only to have it backfire:

This time with my friend David Meerman Scott, best - selling author of numerous books including The New Rules of Marketing & PR, Real - Time Marketing & PR and a new book called Newsjacking (Wiley) created specifically for the Amazon Kindle.

So here are the four main ways you can newsjack with your business blog.

Read this blog post for four newsjack formulas to get you started.

The last step to a successful newsjacking is actually marketing your marketing.

Do you already incorporate newsjacking into your inbound marketing strategy?

And don't forget about leveraging social media, particularly Twitter, as a means of stumbling upon newsjacking opportunities.

If you haven't heard of newsjacking before, well then this is the blog post for you.

Newsjacking refers to the practice of capitalizing on the popularity of a news story to amplify your sales and marketing success.

Newsjacking requires marketers to, in the immortal words of Nike, just do it.

Without further ado, let's break down what newsjacking is, why every inbound marketer should be doing it, and exactly how you can do it yourself!

We use our own social media monitoring tool to set up mentions of terms we'd like to monitor for, and perhaps newsjack!

Below are some examples of people newsjacking the storm.

Do you think any of these (orother) examples were taking the concept of newsjacking too far?

He's also co-hosted The Bugle podcast alongside political comedian Andy Zaltzman and fronted Newsjack on digital radio channel Radio 4 Extra.

Newsjacking continues David Meerman Scott's mission to explain and rewrite the rules of marketing and PR.

Thought Leadership, Case Studies, Personal branding, Marketing, YouTube, Brand Journalism, Master Newsjacking course

You don't have to save newsjacking for just blog posts.

News Items: There's no shame in newsjacking.

Here's the thing about newsjacking... to do it well, you have to be quick.

The term was popularized thanks to David Meerman Scott's book Newsjacking.

Book promotion for authors, how David Meerman Scott used Newsjacking to promote Marketing the Moon

Newsjacking gets you media attention.

Find the primary source, gauge what others have written, and get a firm grasp on the story before you proceed to the actual newsjacking.

On our blog, we often try to newsjack stories that could inform, and / or help marketers.

You can see we did this type of newsjack a few weeks ago when Facebook launched hashtags.

It's good for newsjacking, but also important to be aware of any sensitive subjects that might impact your editorial calendar or content being published.