It is also important to note the need for legal compliance brought about by globalization of businesses has also created a special
niche for lawyers dealing with business matters.
Here are a few great reasons why solo practitioners and small law firms need to have a more niche focus to succeed in the modern legal industry, and some growing legal
niches for lawyers to consider.
Not exact matches
We've already seen that with
niche spaces of all kinds popping up, whether
for architects or
lawyers or musicians or women.
Bigger and better than the
niche lawyer dating sites, EliteSingles is the go - to destination
for those looking
for lasting romance.
It will make certain
niche groups very happy: gadget freaks,
lawyers with massive document stashes, doctors and pilots who check hefty reference texts, high school students with 35 - pound backpacks and anyone who likes to read by the pool
for 20 weeks at a time.»
Especially
for lawyers with a
niche or boutique practice, content depth online can't be underestimated.
Neither are all
lawyers filling this role
for a
niche subject.
White papers on a
niche legal topic are a powerful tool
for promoting a
lawyer's expertise.
Drew Hasselback had a good article on DMC Law, an Ontario firm that specializes in business law
for dentists (Finding their
niche: young
lawyers bite into the dental market).
For «niche» blogs covering specialized areas of the law that aim primarily to, say, educate readers about new court decisions on a relevant topic, I don't see why a ghostwriter with a strong legal research and writing background can't do that effectively for a lawyer simply too busy to do all the spadewo
For «
niche» blogs covering specialized areas of the law that aim primarily to, say, educate readers about new court decisions on a relevant topic, I don't see why a ghostwriter with a strong legal research and writing background can't do that effectively
for a lawyer simply too busy to do all the spadewo
for a
lawyer simply too busy to do all the spadework.
The good news is, with all of these new legal issues emerging, it becomes even easier
for lawyers to find a
niche and specialize in it.
For younger
lawyers who are still trying to develop that
niche, also focus on getting work from others within your office.
And, this week I'd like to showcase how a few other
lawyers have used social media effectively, including: 1) how a law student created a name
for himself online and continues to do so as he builds a solo practice from the ground up, 2) how one personal injury attorney successfully created a blog that stands out from the crowd, and 3) how a BigLaw attorney has created a very successful
niche using social media.
It's not like this was a recognized
niche and you were competing
for people who were looking
for a fitness company
lawyer.
And it's in these
niche areas where connecting
lawyer to document becomes harder, and the need
for more filters becomes essential.
Lawyers aren't necessarily looking
for the most popular;
niche deals and matters often have us looking
for just a single document or expert.
Each contracted
lawyer would be an expert in a tightly defined
niche, and firms could cherry - pick from a team of experts
for each engagement.
Aaron Street: Sam, two weeks ago in our podcast when we were talking about the fitness
lawyer, we talked about authentically creating a
niche for your practice and not creating bullshit
niches in areas that might grow a business, but in which you aren't actually relevant to that industry.
And there are many different social media platforms to choose from, which is why next week, I'm going to highlight how a few other
lawyers have used social media effectively, including: 1) how a law student created a name
for himself online and continues to do so as he builds a solo practice from the ground up, 2) how one personal injury attorney successfully created a blog that stands out from the crowd, and 3) how a BigLaw attorney has created a very successful
niche using social media.
For those
niche practice areas, you may not see a lot of organic search traffic because these clients aren't using Google to find their
lawyers.
In this Episode I Talk About: Why it's important to choose a
niche when starting your law firm; Why Foonberg's book probably isn't something you want to be relying on
for all your business questions; The importance of systems and standard operating procedures in your law firm; The role you play as both
lawyer for your clients and owner of your law firm; How to embrace taking risks, success, and failure to get better every day; and A FREE tool you can implement on your website and blog -LSB-...]
First, though there's likely to be a role
for professionally reported and edited legal news and information, you can simply not cover all the
niches and nuances that practicing
lawyers can cover via the power of blogging.
Blogging is also an excellent way
for solos and small firm
lawyers with
niche practices to spur business development and raise their profile in a competitive marketplace.
I specialize in
niche marketing
for medical malpractice
lawyers.
Having participated as an Innovation Incubator Resident at Macquarie University, Sherika launched My Legal Marketplace as a
niche legal marketplace
for women
lawyers, offering specific legal services
for fixed fees.
Skill sets in demand have primarily been in
niche areas
for custody / securities services, derivatives and regulatory
lawyers.
1 IP, 1 Real Estate A Top Criminal Content Marketer Blogging from the Top Patent District Young Firm Blogs Its Way to 10 New Clients in 90 Days Generating Business Clients on Quora 2 Firms Using Podcasting A Steady Flow Of Clients Using Techniques From Other Industries Book - Writing As A Business - Getter Divorce Guide Pulls In Clients Interviewing Prospective Clients On Podcasts Great Lessons From A Referral - Based Injury Practice Using Workshops To Market Estate Planning And Small Business Services Attorneys Gain New Business by Educating Clients The «Velvet Hammer» Pulls in 7 - Figure Cases Using 3 Techniques Building a Multi-Specialty Practice with Seminars
Niche Blogging by a Contract Attorney Internet Pioneer Has Global Reach Using Op / Eds And Success Stories to Bring In New Clients How One Lawyer Brands Herself Through Content Marketing Food - Contamination Litigator Dominates His
Niche with Content and Speaking Business Transaction Firm with Recurring Revenue Blogging to
Lawyers and Charging
for Consultations Publishing and Speaking Keep This Green - Buildings Practice Thriving Online Brand Protection Lawyer Thrives with Blogging, TV, and Referrals Foreclosure Solo Succeeds with Phone Videos, Ghostwriters, and Networking Group Blogging, Tweeting, and Podcasting Launch This Nashville Sports Law Practice ADA Specialist Builds National Consulting Practice with Blogging
This means that the more specifics you can give us about you
lawyer marketing
niche, the more likely we are to help you get the right kind of client
for the very lowest cost.
Lawyers have the ability to share helpful and practical legal information on general or
niche subjects
for the people in their town or municipality.
Before joining Ely Place in 2005, John worked as in - house counsel
for a
niche media law practice, as an in - house
lawyer for the Guardian Newspaper Group (Observer and Guardian) and as a freelance
for Mirror Group Newspapers.
Many are purely focused on particular types of marketing and succeeding in various
niches of law (e.g. Women Rainmakers» Best Marketing Tips, How to Succeed as Outside Counsel, and Personal Branding in One Hour
for Lawyers), scads relate to the use of particular software (The Lawyer's Guide to Adobe Acrobat, Worldox in One Hour
for Lawyers, etc.), plus project management and office procedure materials galore.
(There are exceptions such as you are a «
lawyer's
lawyer» meaning other
lawyer's are your clients and they require your special area of expertise or you are already established as the go to person
for a particular
niche or you are in a life and death practice area where clients will sell their homes
for your services.)
The
niche strategy may be a solution
for other young
lawyers or professionals who feel squeezed out of the professional services market.
Noting that Inksters were the first Scottish Law Firm to tweet, Brian explained how various other Twitter accounts have been set up
for niche areas of law that Inksters cover, with each
lawyer having their own Twitter account.
I predict these disruptions will create
niche practice areas
for those
lawyers who choose to understand blockchain (more on that in Part II of this series).
I am saying that those
lawyers who give of themselves by publishing on a
niche (blogging) are not going to need to pay
for SEO to get seen on Google.
The paper notes that private - practice
lawyers will increasingly be entrepreneurs and some will continue with solo practices, although with much more specialized
niches, while firms will be smaller with fewer permanent
lawyers and staff occupying less square footage, and offices will be reserved only
for the most influential partners.
Here's a
niche for the eager young
lawyer: equine law (or might we say «equiny» — emphasis on the «whinny»).
For anyone looking for a position in legal niche (advocate, lawyer, etc.), often the most important qualities you will need for the position is a sound and specific education, and a good amount of experience in the fie
For anyone looking
for a position in legal niche (advocate, lawyer, etc.), often the most important qualities you will need for the position is a sound and specific education, and a good amount of experience in the fie
for a position in legal
niche (advocate,
lawyer, etc.), often the most important qualities you will need
for the position is a sound and specific education, and a good amount of experience in the fie
for the position is a sound and specific education, and a good amount of experience in the field.
For example if you are interested in becoming a personal injury
lawyer, look at internships with firms in that
niche, like Joel H. Temp Agency.
For example if you are interested in becoming a personal injury
lawyer, look at internships with firms in that
niche, like Joel H. MORE