Sentences with phrase «niche market rather»

An art film is typically a serious, independent film, aimed at a niche market rather than a mass market audience.

Your GPS business will flourish more if you can dominate one niche market rather than going after every single GPS tracking customer.

These 10 steps seem easier for a non-professional niche market rather than the one I'm pursuing.

Not exact matches

Secunda grumbled about how much Bloomberg was spending to break into the new market in a big way, rather than targeting a small niche.

But rather than accept a niche market position, distillers downshifted, often blending high - quality, well - aged bourbon with neutral spirits to create a lighter, blander whiskey designed for mixing into cocktails, which they sold on the cheap.

At Sybase, Chen slashed expenses and began focusing on pursuing niche segments of the database market rather than competing with bigger software makers Oracle Corp and IBM across all segments of the mammoth industry.

For example, you might say you are looking to an acquisition rather than an initial public offering (BusinessWeek.com, 3/27/07) because your business is in a niche market, and thus would be most attractive to a large company seeking to enter that market.

When focusing on a niche market, your sales and marketing pitches will be more centered on your ideal customer, which leads to more sales because you are focusing on one need rather than multiple needs.

Rather than finding ourselves divided amongst niche market demographics, niche denominations and niche issues that are differentiated by what they are not, what if we organized around what we share?

Rather than challenge large established processors of case - ready meats, J&G Foods looked for niche market opportunities that were suited to a smaller company like J&G Foods with its nimbleness and passion for service.

In the same way the internet has now become a part of every day life so online dating is becoming the norm rather than a niche market.

The app will be focused more towards the mainstream dating market, rather than adult / casual niches.

Ford also insists this won't be a niche, low - volume vehicle but rather an affordable, mass - market offering.

By announcing these initiatives at SXSW, an arts and technology event, rather than waiting for Comic - Con or the debut of one of Marvel's big crossover movie properties like the Avengers, the company is clearly attempting to stake its claim to a larger chunk of cultural real estate than the niche market accorded to superhero comics in recent times.

If a self - published book sells 5,000 copies in its first six months, an agent or publisher is not going to let first rights issues stand in their way (always assuming that the book is well - written [I've known self - pubbed authors who've managed to sell large numbers of really pretty bad books] and the sales suggest a market that could be tapped, rather than one that has been exhausted, as with some niche products).

While the ability to let readers pin content to their Pinterest boards or find region - specific content based on their locations might be enticing to niche markets of very specific content publishers, the metered paywall system, which is an update from Release 26, allows publishers to provide not just specific articles for free before charging or offering the opportunity to subscribe, but rather offer a detailed amount of any of their content before the paywall kicks in.

It seems more about finding the niche in terms of marketing, and getting the book to first readers most interested in the subject matter, rather than aligning oneself with any current fads.

This is especially true if your book serves a niche market — a book on how to build a house with straw bales, for example, rather than a more general market romance novel.

Baker, who has been critical of the Kindle and of e-book readers for serving only a niche market of mobile professionals rather than a mass consumer audience, said Whispersync «sounds like a step in the right direction.

If I wrote mainstream fiction (rather than niche fiction for a small market), I'd consider BookBaby.

RBC, or example, has developed a niche by offering sophisticated factor - based quantitative strategies through its family of ETFs, rather than introducing me - too products that track the performance of broad market averages, Davis says.

We nudged them toward broad - market ETFs that track traditional indexes, rather than niche products or those using more elaborate strategies, and we awarded bonus points to ETFs that are more tax - efficient.

WisdomTree is a relatively new entrant into the ETF sphere, but the company has carved out a distinct niche with its use of fundamental weighting rather than traditional market - cap weighting.

If anything, the more you expand into niche investments and far - flung areas of the markets, the more you run the risk of «di - worse - ifying» rather than diversifying your portfolio.

Rather than focusing purely on financial gain, he saw potential in observing and improving upon specific niches in the market.

I had visions of capturing the larger wedding market (rather than just the Jewish / interfaith niche)-- surely this would be the magic bullet to my problems!

They decided that rather than aiming for the niche market where most Fairtrade products were placed, they would aim to produce a mainstream chocolate bar to compete with other major brands in UK.

Rather than releasing ones that appeal to niche markets (such as Polaroid printers, projectors, etc.), the company will instead focus on ones that it «believes can actually turn a profit.»

With Microsoft abandoning the phone market in 2016, the Idol 4S appears to be the new Windows 10 flagship phone for consumers, while the Elite x3 remains a rather niche product more suitable for business users.

The company plans to fill high - end niches, rather than pursuing mass - market users in a bid to guarantee profitability.

So, as we touched upon in the intro, this is a phone with a specific and rather niche target market.

Rather than simply competing with the crowd, Soundfreaq's Sound Spot hopes to carve out its own niche in the wireless speaker market somewhere between a trail - ready portable speaker, and a homebound plug - in, at a price that nearly anyone can swing.

Many people prefer to rent rather than own, and that target market represents a sizable niche for residential investment buyers.

«We like our niche,» he said, noting that the small - to middle - market space is dominated by is dominated by regional players, rather than national players that prefer larger loans in major markets.»

The industry consolidated, eliminated many of the weaker players, and adapted to the new realities by focusing on the luxury, business and niche travel market rather than just booking simple flights.

However, this market largely comprises the management of multifamily apartment buildings, rather than single - family homes; as such, these operators will shift slightly toward managing groups of homes, opening up a niche service segment for some property managers.