Career Press was founded in 1985 as
a niche publisher of targeted career directories.
The Red Bull Media House and a few other outliers have already demonstrated the potential rewards of doubling down on the strategy of becoming
a niche publisher of quality, targeted content.
Not exact matches
Reid founded the original company, Snapsort, in 2009 as a
niche - oriented web
publisher, with individual sites focusing on reviews
of cameras, phones, cars and the like.
Some
publishers are seeing a «Trump Bump» with subscriptions and donations rising post-election, and there is evidence
of renewed efforts
of both large and
niche publishers to build audiences and revenue streams away from the intermediary platform businesses.
We identify
publishers in your
niche, handle the outreach, write pitches, write articles, and handle the submission process — all with your approval at every step
of the way,
of course.
This kind
of slicing and dicing, which I'm sure other
publishers will offer in the future if they don't already, opens up fascinating new levels
of niche marketing.
US NEWS - Feb 12 - «It's a lot easier to sustain an online dating service if you open it up in the
niche marketplace than if you open it up as a general online dating service,» says Joe Tracy,
publisher of Online Dating Magazine.
FriendFinder Networks Inc, an owner
of niche dating websites and
publisher of the adult men's magazine Penthouse, filed for a $ 460 million IPO.
Mark Brooks,
publisher of Online Personals Watch and Principal Consultant at Courtland Brooks internet dating
niche consultancy will provide a special 3 hour session «Introduction to the Online Dating Business» on January 14.
Hollywood, CA PRWEB) September 15, 2008 — People Media, Inc., the leading
publisher of niche - focused online dating communities, today launched the All - New BlackPeopleMeet.com as part
of its campaign to build stronger Black communities.
The network currently offers over 70
niche dating ad channels, and is working with a range
of publishers across the US and Europe.
It's a
niche game, as all Slitherine projects are, but the
publisher does have a deep understanding
of what makes for a quality, deep, strategy game, and it has applied the same expertise to the tactics sub-genre with impressive results.
It's a trio
of JRPGs from one
of the most respected and reliable
publishers for fans
of the
niche genre.
This is an understandable position for a
niche publisher like Namco Bandai, who must make the most
of sales for each platform.
Part
of the reason for the delay seems to be that both Slightly Mad Studios and
publisher Bandai Namco have realized that the holiday season is just too jam - packed with releases to release a
niche title like Project Cars.
The importance
of increasing independent bookstore sales, coupled with expanding customer purchases
of niche books from small presses and evolving
publishers, demonstrates the ability
of indies and small regional chains to thrive and profit under the giants» shadow.
Attending and / or participating in trade shows and conferences, etc. (see below) Reading industry newsletters and blogs
Publishers Marketplace
Publishers Weekly Monitoring media World news and trends National news and trends
Niche news and trends Reading books / articles about the industry and / or craft
of writing Reading books in genres the agent represents, written by authors he or she doesn't represent
Right now, I would just be glad to have
publishers make their titles available for ALL platforms and not just the few
niches they have remained in, to give EVERYONE, REGARDLESS
OF PLATFORM, the same reading options.
Amit Rathore founder and CEO
of Quintype thinks that more smaller
publishers will spring up catering to
niche audiences.
I simply can not see a
publisher of books (such a
niche in the world
of all goods purchased) ever making this work as a replacement for the major reseller channels with the complete product assortments they offer with simple shopping systems.
Sure, you might like the works
of some
niche fiction
publishers, in the same way that many music fans enjoy Domino Records artists, but do you really care whether it's a HarperCollins or a Penguin?
There was an absence
of recognition for indie
publishers, who wanted to be lauded for successful «
niche publishing» and awarded in their own industry among their peers.
Kobo and iBooks both appear to suffer with back - catalog and
niche -
publisher availability, and Kobo often has higher pricing on the less popular titles, but availability and pricing
of current popular titles is even across the board.
As for
niche interests, I'm surprised you're not aware that there are plenty
of niche publishers who are entirely dedicated to
niche audiences.
The mindless idiots on reality shows selling garbage books to the mindless idiots who watch such shows is a typical garbage
niche genre that is currently being exploited by traditional
publishers none
of which has any redeeming literary value whatsoever.
If a self - published book sells 5,000 copies in its first six months, an agent or
publisher is not going to let first rights issues stand in their way (always assuming that the book is well - written [I've known self - pubbed authors who've managed to sell large numbers
of really pretty bad books] and the sales suggest a market that could be tapped, rather than one that has been exhausted, as with some
niche products).
A Google search for Dallas
publishers brings up a handful
of vanity presses, a «boutique» or two, and a 2012 D Magazine piece covering «
niche publishers» — a term Evans wouldn't apply to Deep Vellum.
If the web has changed anything (I DO think it has — and I don't think I'm a digevangelist for the sake
of it, but because I perceive a change), it's the ability to reach and distribute to an author's
niche with minimal outlay — if an author truly accepts that lack
of bookshops sales are part
of their business model (I think they should — specific deals with Indie stores aside — and for that reason I think self - publishing is wrong for most self -
publishers), then the age - old obstacle
of distribution has been removed from the equation.
In the context
of publishing, it means developing a body
of quality titles that an imprint or house (or a
niche driven community) can be proud
of, written by authors that the
publisher and readers are happy to claim as their own.
Publishers instinctively think
of books and content in
niche terms, they relate one to to another and see them as belonging to loose groups.
But some more modest efforts
of a company like Osprey, which caters to military history buffs and offers subscriptions, online forums and the like, demonstrates how a deeply traditional
niche publisher can develop their community online while enhancing the value
of their print customer base.
Some
of the resources that
publishers spend on press and media placement
of their books could easily be redirected towards gathering tribes
of readers based on
niches and authors.
Filed Under: Ebook Publishing, Publishing Tags: kindle - go to start
of book after fiishing it, many different things, pace,
niche, book
publishers, gt 4, gt 2, amazon book, newcomers, no doubt
At the Alliance
of Independent Authors, we have many members who work in
niche and experimental areas that are not
of interest to mainstream
publishers, who are building a wide readership and deep following directly with readers.
Zhonghua is just one
of a group
of traditional
publishers attempting to carve out a
niche in the multimedia world, but they are finding the going tough.
Publishers are beginning to realize that evaluating the potential saleability
of self - published books requires a more careful analysis, which includes bulk orders from
niche organizations and groups, books that are value added give - aways, built into the participants fees or sold at trainings, specialty shops that don't report to Nielsen BookScan and other types
of sales.
The success
of indie authors can largely be attributed to the fact that traditional
publishers ignore
niche audiences.
A small
publisher who is big in the book's
niche is «bigger» in that context than one
of the big multinationals.
As a new small press
publisher eager to carve a
niche in a busy publishing market, hiring Smith Publicity has been an integral part
of our success and instrumental in how we have brought our titles into the market.
The power
of digital is that a
publisher or author can carve out a very specific
niche — tall Norwegians who like fuzzy bunny slippers, Winnebago owners with bumper stickers, Windows Surface owners who drive Volvos (ok, I'll admit that last one is a bit
of a stretch).
Most digital
publishers maintain their own reading apps on both
of these platforms and also develop on other
niche operating systems, such as Blackberry and Windows 8.
None
of those efforts in
niche genres kept New York
publishers and editors awake at night.
No matter how big a percentage
of those
niches is served by Amazon, it is important to remember that it is where they are relatively strongest in relation to the big
publishers.
When I heard about the 3 month free trial at Scribd, and looked at their collection (they have a number
of niche publishers that the public library is never going to stock in bulk), I only had to make sure I had the correct kind
of device to use it properly before signing up.
My friend Jeff Gerke ran a small
niche publisher like this until recently, and I worked with him to produce the paper editions
of the revised second editions
of my novels OXYGEN and THE FIFTH MAN.
He now consults for authors and
publishers on how to reach readers and is developing a start - up called Cursor, a portfolio
of niche social publishing communities.
While the ability to let readers pin content to their Pinterest boards or find region - specific content based on their locations might be enticing to
niche markets
of very specific content
publishers, the metered paywall system, which is an update from Release 26, allows
publishers to provide not just specific articles for free before charging or offering the opportunity to subscribe, but rather offer a detailed amount
of any
of their content before the paywall kicks in.
Leave it to the largest online bookseller - cum -
publisher to come up with yet another way to reach out to a specific
niche of the reading market.
Amazon is further expanding into the realms
of traditional publishing with a new deal with
niche children's
publisher Marshall Cavendish.
Of course, since ebooks and digital reading have finally found their
niche,
publishers were more likely to support the model with content that people actually wanted to read.