If you're able to offer something unique to a mass audience or cater to
a niche segment with an unexplored offering, your margins are bound to be much higher than most eCommerce storefronts that rely on volumes.
Not exact matches
Niche segments are more passionate and tend to be loyal
with brands.
Short
segments tend to get more traction on social media
with niche audiences, says the show's producer, Steve Pratt of Pacific Content in Vancouver, British Columbia.
At Sybase, Chen slashed expenses and began focusing on pursuing
niche segments of the database market rather than competing
with bigger software makers Oracle Corp and IBM across all
segments of the mammoth industry.
As the coworking industry continues to expand, so do efforts on the part of coworking spaces to differentiate themselves and target
niche market
segments with specialized services.
In one of the most competitive footwear market
segments, BEARPAW has carved out a
niche area by providing customers
with comfort and sensibility to set itself apart.
With a strong and emphatic presence offline, we have carved a
niche for itself on the online
segment also.
Dating and personals sites are becoming increasingly
segmented with many new
niche dating and singles sites coming online.
With $ 11.6 million of EBITDA in 2008 and 255,000 paying members, People Media is atop the
niche or targeted
segment of the online dating industry.
This strategy tests for the possibility of market
segments that are not described in the top - down theory and allows us to identify schools
with unique combinations of the measured characteristics (
niche schools).
Speaking
with Automotive News, Barry Hoch, director of product planning at Audi of America, revealed that the automaker still sees
segments and
niches that it can go into to grow its U.S. sales.
The Charger is not a
niche car, Dodge says,
with sales of 98,336 last year, beating everything in its
segment but the Chevy Impala.
MIAMI, FL - The 2016 Honda HR - V joins the hottest
segment in the automotive industry, the small crossover
niche consisting of new multifunctional pocket performers that blend utility, affordability and fuel economy
with a new sense of style.
With all the different truck
segments in the U.S. one would think that just about all are filled to capacity, but Nissan has found an interesting
niche between the 1500/150 and the 2500/250 truck offerings.
Its trend setting exterior design and unlimited dynamism
with lively petrol and diesel engines helped it to carve its own
niche in the
segment.
It will compete directly
with the Toyota Camry Hybrid in this rather
niche segment.
Not wanting to be left out, Ram joined the club
with its Rebel package, although that did little to stop the Raptor from dominating its
niche segment.
Automobili Lamborghini launches its third model the Lamborghini Urus, the first Super Sport Utility Vehicle, and creates a new
niche in the luxury
segment with benchmarking power, performance and driving dynamics, unparalleled design, luxury and daily usability.
With forecast growth of 16 percent over the next five years, automakers are now scrambling to fill the entry - level
niche: the so - called «small utility»
segment (which, incongruously, is smaller than subcompact) made up of the aforementioned Honda HR - V plus the Ford EcoSport, Jeep Renegade, Mazda CX - 3, Subaru Crosstrek, Nissan Kicks, Chevy Trax and, now, the new Hyundai Kona.
The Veloster has been a gateway vehicle in the Hyundai portfolio
with 70 percent of early sales being conquests from other automakers, which is a pretty big deal in a
niche sport compact
segment commanding about two percent of all new - car sales.
After all, Mercedes - Benz does get the credit for inventing the four - door coupe
segment with its CLS
niche - buster back in 2004.
Honda Accord Hybrid Review The Accord is back
with an environment friendly hybrid avatar taking the
niche segment Although Hybrid technology has been catching up slowly, it took the odd / even rule in the Delhi NCR region to get the common man to know about it.
The 160 HP super hatchback will slog it out
with the likes of Volkswagen's Beetle and BMWs Mini Cooper in the
niche luxury compact car
segment in Indian auto market.
We expect Micra
with its latent advantage and its unique features to do well in the Indian market and carve a
niche of its own compared to other competitive models in this
segment.»
With the new 2 Series Gran Tourer, BMW has entered yet another market
niche and it's the first luxury car maker in the compact seven seater all - wheel drive
segment.
BMW has mined this
segment in the U.S.
with the 4 - Series Gran Coupe (and, as we all know, German automakers seldom exploit newly discovered
niches unchallenged).
This is the first Super Sport Utility Vehicle, and creates a new
niche in the luxury
segment with benchmarking power, performance and driving dyna...
And
with less being more since the recession — and small crossovers a hot - selling car
segment — the 2015 Buick Encore Premium AWD fills a sweet spot in the brand's lineup, and a unique
niche in the market.
Those who have spent time
with the OS should find themselves at home
with LG TV powered by WebOS, though that fact remains, they make for a very
niche segment.
Another small useless device
with a marketing strategy aimed at a
niche segment it does not really serve.
This until Cisco decided to fill that yawning gap
with a tablet they have named Cius and Cisco expects to make a mark
with this one in the
niche segment.
Then there is likely to be segmentation in the tablet category,
with several
niche segments coming up instead of a single device scenario that we are facing
with.
Asus is pursuing a
niche segment within the tablet PC sphere - that of tablet PCs that come
with their own keypad that is either attached or detachable from the main tablet form.
Drilling down and exploring different
segments of a
niche is a great way to build out a stable of products without much more effort than it took to come up
with the initial idea.
Targeted to
niche segments, Xperia Active and Live
with Walkman have Gingerbread, 1 GHz processor, 5MP camera, VGA front shooter, WiFi, Bluetooth in common, while other features are specific to their
segments.
The Indian outbound industry is undergoing a shift
with various
niche segments coming forth, experiential travel...
«Having Starwood
with its leading global footprint and lifestyle brands as an investor is a further validation that Design Hotels is a strong brand of global relevance as we continue to grow and focus on our
niche in the New Luxury hotel
segment,» said Sendlinger.
Indie developers are attempting to capture the attention of a
niche market or a small
segment of the overall gaming market
with a first release, and to break - even as many first time indies are working
with very tiny budgets to begin
with.
The 8D Solstice platform comprises about 70 % of the core technology driving the
niche solution and addresses challenges inherent in each of those
segments with real - time management, secure wireless payments, and solar power management, among other features.
The better the
niche (meaning a
niche with a laser focus on a particular market
segment), the better my chances for success.
And,
with this growth, the
niche segment of insurance for high - end vehicles has also expanded.
The company has clearly carved a
niche for itself in the asset management
segment with over Rs. 8,800 crores in assets under management.
The event ended
with a Q&A
segment, in which the panel were asked about the prospects for
niche music: as one questioner noted, grime was once a
niche, but is now mainstream.
Xiaomi has yet to officially express an ambition to compete in the gaming smartphone
segment of the market that's still a
niche product category
with no real support from major original equipment manufacturers.
However,
niche segments are often the best places to experiment
with new features and monetization concepts.
While tablets between 7 - inches and 10.1 - inches are quite common, those
with even larger display sizes fall under a more
niche segment.
While VR might still be a
niche segment, at CES booths
with VR headsets have the longest lines.
Another approach that I prefer is to
segment lists into sub-lists and nano -
niches and spend more, not less, in reaching exactly the ideal prospect
with the perfect message arriving at the right time after a sequence of touches has conditioned them to be predisposed to buy.
«While the Hispanic market has outgrown the «
niche»
segment designation, the housing industry is just beginning to fully recognize its significance to the vitality of the overall market and is responding
with products and services that are more relevant to the needs of Hispanic consumers,» states the report, citing recent initiatives helmed by Bank of America, Fannie Mae and Freddie Mac, and Wells Fargo.
The coffee and breakfast
segment of retailing has been getting crowded for some time,
with Starbucks, Dunkin' Donuts and McDonald's all looking to gain market share in the profitable
niche.