BRAN FERREN: I guess one reason why one cares is that, as a scientist looking at a deteriorating signal - to - noiseratio, I think it may become harder to find the good stuff when it's overwhelmed by the stuff that isn't.
«The signal - to - noiseratio has become so lopsided when it comes to Mr. Shyamalan that «The Happening» was marked for failure even before it had a chance to fail — or succeed.