It's not easy to add capacity especially capacity that is only needed during peak hours since it will be completely unused during
non peak hours.
It was impossible to find a game during
non peak hours though, and a look at the leader boards showed only about 7K + people having played online.
Places to get bang for your buck include: next to a schoolyard of screaming children (approach slowly) malls and shopping centers, fairs, public markets and dog parks (
some non peak hours to start).