Most people who bought Red Dead Redemption walked into
a non-game specific store that also happened to sell games, and picked it up, or did so simply because of the Rockstar logo.
However, Simonetta assured Develop conference attendees that PlayStation Mobile's dedicated «application
store» will be promoted in the same way as existing PSN content, and will even work to highlight
specific genres that you wouldn't usually find on PSN, such as casual games and
non-game applications.