It can take more than ten
brand mentions before someone finally makes a decision on whether they want to buy something.
So for a company like Rolls - Royce, what's the actual financial value of all
those brand mentions?
It includes 19
brand mentions, from Instagram and Klout to Segway scooters and, um, Crock - Pot slow cookers.
Many of
the brands mentioned in the recent petition were partners of MEC before being acquired by Vista Outdoor, he said.
✮ Share to Activate Your Account We've used this growth hack for
our Brand Mentions tool, and it allowed us to use the power of each user's social network to create awareness and generate more leads.
Once the user registers for the account, he is presented with a limited set of
brand mentions results for his query.
But, the good news is that both
the brand mention and the actual link are surrounded by contextual editorial content.
Brand mentions and co-citations are also very important to Google, in determining the quality and usefulness of a particular web page.
Google Alerts used to reign supreme as the catch - all tool for
brand mentions across the web.
Use links in combination with linked
brand mentions and non-linked
brand mentions for a multifaceted, conservative approach.
that provide advice about techniques to build
brand mentions by partnering with or sponsoring a charity in the name of the brand.
By carefully monitoring
brand mentions, you gain insights into where you're doing well, where you can improve and who your customer base is.
The simple reality is that Twitter has contained the majority of
brand mentions in most categories for at least a couple of years, because, in most categories, mentions on Twitter usually involve brief link shares, that are easy for people to amplify — not in - depth conversations.
Twitter has a unique role in a social media strategy, and so do other venues, whose value could be underestimated if you focus too much on the volume of
brand mentions.
In some cases, most
brand mentions occurred in forums and blogs, but those industries are rare.
-LSB-...] Setting up Google Alerts for your restaurant is a great way to track
brand mentions on the Internet, and there are dozens of free monitoring tools for social media too, from HootSuite on down.
And the answer was nearly always the same: most
brand mentions occurred on Twitter.
Nearly every social media tool and research report has a chart showing
brand mentions, by venue, and they almost always show Twitter as the venue with the highest volume.
For the second item, that's why you hear about things like unlinked
brand mentions & social signals.
Monitor
brand mentions, Pinterest and Instagram followers, boards, repins, likes and more with Tailwind analytics.
Monitor
brand mentions, track Pinterest followers, boards, pin stats, repins and more with Tailwind Pinterest analytics.
On its custom company plan, you can get in - depth insights and reports of
your brand mentions.
Also on the ORM front, we had a client who made a habit of causing controversy just to get
brand mentions and links.
Regardless the field of marketing you belong, you should always work for brand promotion via
brand mentions.
Brand mentions are the future of link building.
Brand mentions can have some value, but an actual hyperlink definitely packs the punch:
We make it easy to stay on top of
brand mentions and consumer reviews with actionable, concise reports delivered directly to key contacts.
I got a few
brand mentions from other blogs last month (but sorry, I can't include or link to the other 8 that I've found), below are some samples:
Brand mentions are linked mentions of your brand name on major media publications like Mashable, TechCrunch, or The Wall Street Journal.
Brand mentions begin with great content.
As he points out, and I agree with, viral marketing — particularly the style of viral marketing that Nando's employs — is about increasing positive
brand mentions and sentiment.
Brand Mention helps your business get mentioned on high end blogs.
Unfortunately, this approach tends to rarely yield any responses because of the high number of spam emails journalists and editors receive from eager business owners hungry for a chance to have
their brand mentioned on these publications.
Google uses mentions and links as the primary ranking factors in its search algorithm; the more
brand mentions you have from authoritative, trustworthy, quality publications, the more Google will trust your brand, and thus display it higher in search results.
Appearing in a published article through
a brand mention isn't a one - time tactic; it's an investment with compounding returns.
We've successfully built links and
brand mentions for our clients from awesome sites like Mashable, BusinessInsider, Technorati, and over 700 other publishers.
Making your name visible and available through
brand mentions greatly increases your brand's visibility, which results in greater conversion rates.
If you're ready to get started, or if you're just looking for more information about the strategy, get in touch with us or see
our brand mentions services page to learn more!
Hootlet also allows you to see tweets in the proximity of your business and monitor the web for
brand mentions.
Topsy is a search engine that lets you monitor
brand mentions across the web, with a focus on social insights from top conversations online.
Earlier, I discussed how
brand mentions begin with exceptional content.
The brand mention service is more like a 3 in 1 service.
Our goal is to build links and
brand mentions for your clients that they (and you) will be totally thrilled with.
The DIY - approach is to identify publishers on which you'd like to acquire
brand mentions, then identify journalists and editors at each publication, then contact them to make your pitch.
We take a content - marketing approach to link building & media
brand mentions, acquiring links for our clients through content publication on high - authority publications, focusing on quality and relevance.
In reality,
brand mentions are nothing new; nor is content marketing, which is at the heart of the strategy.
In stark contrast from dangerous, spammy tactics still perpetuated by many marketing agencies for their clients, achieving SEO success requires strategic branding and authority building, and there's one strategy rapidly growing in popularity that provides more consistent, powerful returns than any tactic that has come before:
brand mentions.
One of our clients has earned more than 10,000 referral visits from
brand mentions, with new referrals still coming in daily — a result that would typically cost $ 100,000 or more through a traditional PPC campaign like Google AdWords.
Does anyone know if there is a good listening and discovery tool that is able to «login» to forums to search and find influencers, topics of interest,
brand mentions, etc.?
One final note on surveys: be prepared to follow up outreach with a link reclamation campaign as this approach will often result in large numbers of unlinked
brand mentions.