One of the major advantages, though, is that you can use the Google
Website Optimizer with existing web page URLs (e.g. yourdomain.com); some other split testing applications require you to use a custom URL (e.g. yourdomain.com/tracking.php) which makes it very difficult to split test non-paid website traffic, such as SEO traffic, referral traffic or direct t
Website Optimizer with existing web page URLs (e.g. yourdomain.com); some other split testing applications require you to use a custom URL (e.g. yourdomain.com/tracking.php) which makes it very difficult to split test
non-paid website traffic, such as SEO traffic, referral traffic or direct t
website traffic, such as SEO
traffic, referral
traffic or direct
traffic.