Students, then, may find themselves «consuming» school, but may indeed be
nonconsumers of courses that could potentially support their needs, interests, and ambitions.
With millions of
nonconsumers of traditional colleges and universities in the United States and worldwide — many of them low - income adults with jobs or families — and a traditional higher education model that, increasingly, is both expensive and under financial strain, there has been no shortage of opportunities for disruptive higher education upstarts powered by online learning to emerge.
They were further categorized as being
nonconsumers of fast food (50 percent of the children), low consumers (less than or equal to 30 percent of calories from fast foods; 40 percent of the children), or high consumers (more than30 percent of calories from fast foods; 10 percent of the children).
Not exact matches
Neither did Uber primarily target
nonconsumers — people who found the existing alternatives so expensive or inconvenient that they took public transit or drove themselves instead: Uber was launched in San Francisco (a well - served taxi market), and Uber's customers were generally people already in the habit
of hiring rides.
Across all children (including
nonconsumers), 1.6 %
of total energy was contributed by sugar - sweetened soft drinks, 2 %
of total energy was contributed by 100 % juice, and 1.4 %
of total energy was contributed by cordials and fruit drinks (i.e., 5 %
of total energy intake).
In a prospective cohort study with separate analysis for men and women, only women showed an increased risk
of incident T2DM over 10 years, with a doubled risk seen in women with daily consumption
of soft drinks compared with
nonconsumers (129).
In addition, the odds
of being obese (BMI ≥ 30 kg / m2) was significantly lower in variety bean consumers and baked bean consumers compared with
nonconsumers (odds ratio = 0.78 and 0.77, respectively).
Interestingly, when variety bean consumers were analyzed separately from baked bean consumers, the reduced risk
of overweight or obesity was no longer observed in the baked bean consumers compared with
nonconsumers.
Compared with bean
nonconsumers, both baked bean consumers and variety bean consumers had significantly higher intakes
of total legumes, fiber, and minerals and lower intakes
of discretionary fat (trend toward significance in variety bean consumers).
Instead, they get traction by initially serving the least demanding customers or by providing access to
nonconsumers who are outside
of the traditional market altogether.
This is an example
of the «
nonconsumer» — this student was not already taking Arabic, though she may have been studying another language.
Like the MAT@USC, WGU targets
nonconsumers, as 70 percent
of its students come from traditionally underserved populations, including individuals from rural communities.
Once companies like Apple got a foothold among these
nonconsumers, it was only a matter
of time before they improved personal computer technology to serve more and more demanding customers and disrupted the computing industry as we knew it.
Because more demanding customers command higher profits and information on
nonconsumers is scarce, however, existing companies and startups alike will be far more likely to target these less demanding customers if the Administration makes that an explicit prerequisite
of at least some
of the grants and prizes.