Sentences with phrase «nonconsumers who»

Instead, they get traction by initially serving the least demanding customers or by providing access to nonconsumers who are outside of the traditional market altogether.

Not exact matches

Neither did Uber primarily target nonconsumers — people who found the existing alternatives so expensive or inconvenient that they took public transit or drove themselves instead: Uber was launched in San Francisco (a well - served taxi market), and Uber's customers were generally people already in the habit of hiring rides.

That's why the earliest personal computers were actually sold to computer nonconsumers like kids and hobbyists who could never have afforded the minicomputers that companies and governments used for advanced computing, but were delighted to tinker with a cheaper, simpler personal computer.