This position appealed to many southern white and
northern ethnic voters, especially Catholics.
Not exact matches
The presence of a
northern woman in the cabinet will not be the silver bullet to the issue of Tory unpopularity with urban
voters and women, just as Sajid Javid's appointment has not made the Tories more appealing to
ethnic minorities.
He said there were four overlapping groups to which the Tories have failed to appeal: working class
voters,
northern urban
voters,
ethnic minority
voters and people outside the Tory heartlands.