Sentences with phrase «not about advertising»

It is not about advertising budgets as much as it is about a measured science of knowing your prospect's profile.

Employer branding is not about advertising that you're a good employer.

It is not about advertising, but connecting.

«Digital marketing is not about advertising.

Not exact matches

Soon, everything they taught you about Facebook advertising and lead generation will not work.

One of my best friends has been thinking about opening his own business but is scared he won't have enough ways to advertise it to do well.

Developing that identity involved making hundreds of decisions that don't seem to be about marketing or advertising, but in fact, are essential elements of both.

Speaking on a panel — joined by Google's UK managing director Ronan Harris and Channel 4 CEO David Abraham — at the IPA's Festival of British Advertising in London on Friday, Sorrell said the search giant had not done enough to assuage advertiser concerns about the safety of their brands on its platforms.

When you think about the cost of real world advertising, which does not have the large scale potential of internet marketing, and the cost of building, purchasing, or renting a physical store, you begin to see the incredible potential of the internet, where everything that isn't free is still so much cheaper.

Snowden McFall, CEO of Brightwork Advertising, a Nashua, N.H., agency with about $ 1 million in billings, doesn't wait until a payment's late to find out what went wrong.

Although P&G said it isn't cutting back on its Facebook spending overall, that was still a rather large wakeup call about the marketability of Facebook's advertising model.

There's nothing unusual about affiliate marketing, but Left alleges Shopify's financial relationships to its affiliates are not disclosed, running afoul of the Federal Trade Commission in the U.S., which has made a big push for transparency in advertising.

The brand is not shy about advertising this deluxe experience as a voyage for «the true 1 % of the 1 %.»

As to rising competition from Facebook, Yahoo and Twitter, as they improve their ad options, Schmidt said: «The funny thing about advertising is that it's not a zero - sum game.

Recently, Sheryl Sandberg spoke about how an ad - free version of Facebook is not practical, and that if the company removed all advertising, they would have to start charging us.

As Contagious defined it way back in 2008, it's «advertising that doesn't feel like advertising, no longer about reach and frequency, nor about immediate return.»

«The cool thing about J.K. Rowling is that she isn't advertising.

But Facebook would probably much rather that Facebook Live was about birthdays, weddings, and new puppies — and if it wants to eventually introduce video advertising (which it does) having disturbing content isn't a great way to attract brands to your platform.

Before his talk, Berger told me over coffee that he's not so sure about the of - the - moment advertising strategies often positioned as the only way business owners — especially small - business owners — can expand their brand and engage consumers.

But these aren't about generating commerce, at least not yet — they're more about conveying information, creating advertising opportunities, and enticing users to remain engaged on Facebook.

«One - hundred - million people are eligible, but it's not advertised, so nobody knows about it,» said Tim Hugo, the alliance's executive director.

Top executives didn't have any involvement in the alleged misleading of advertising, the Journal found, but a lawyer for Outcome told the Journal three employees were put on paid leave while concerns about conduct were reviewed.

Microsoft, for example, has reduced itself to heckling Google with two campaigns: «Scroogled,» about the alleged evils of Google's e-mail advertising policy (something that consumers have met with a shrug ever since Gmail's introduction nearly a decade ago); and the «Bing It On Challenge,» in which people on the street pick the search results they like best (which apes the old Pepsi Challenge — a campaign that defined Pepsi by what it isn't, and thus condemned it to being Coke's bridesmaid forever).

Catch an episode of «Mad Men,» the award - winning cable drama about a Madison Avenue advertising agency in the 1960s, and you'll see dozens of lessons about what not to do in business today.

Even if you didn't have those cases, the very evidence that the Attorney General relies on for his advertising claim is that he says DraftKings suggests in its advertising that anyone can win and that's not true because about 1 % of players win a majority of the prizes.

But it isn't going to trigger a massive advertising apocalypse, the firm suggests — although that news probably isn't going to stop the debate about whether using such software is inherently unethical.

In the comments of our post on Facebook advertising budgets, Lucie shared this great tidbit about how to gauge what's working and what's not:

Unlike those giants, Roku, which has about 100 employees, didn't have deep pockets for advertising campaigns.

Interestingly, one of the common beliefs about inbound marketing is that it's not measurable, yet it's really radio, billboards, and similar traditional advertising methods that make proving ROI a challenge.

Keep in mind that deals may not be advertised, or offered up with the regular price list — especially if you make a general price inquiry or initially ask about a prime season or date, Christoforo said.

Though the Canadian Business of the 1930s covered many topics that wouldn't seem out of place in the 21st century — rising taxes, truth in advertising, the imminent death of the airline industry — it also ran many stories the editors of 2013 likely would never touch («The story of safety glass») or would at least think twice about («The «social» diseases and business: what is syphilis costing Canada?»).

What's interesting about Twitter's interest in the NFL rights is that Facebook recently removed itself from the bidding because it wasn't happy with the NFL's traditional advertising model, according to a Bloomberg report.

The company, which obtained personal information about millions of Facebook users, said it «has been the subject of numerous unfounded accusations and, despite the company's efforts to correct the record, has been vilified for activities that are not only legal, but also widely accepted as a standard component of online advertising.»

To be sure, it's not just about a targeted paid approach, says David Fischer, VP of advertising and global operations at Facebook.

The fact someone clicked on something doesn't really mean anything and advertising is increasingly about telling convincing stories that are worth the viewer's time.

He detests vague spin - doctor phrases like «studies say» and «scientists disagree,» and he refuses to advertise for Tesla, something most startup car companies wouldn't think twice about — because he sees advertising as manipulative and dishonest.

Other issues raised by the committee included why Facebook does not provide an overall control or opt - out for political advertising; why it does not offer a separate feed for ads but chooses to embed them into the Newsfeed; how and why it gathers data on non-users; the addictiveness engineered into its product; what it does about fake accounts; why it hasn't recruited more humans to help with the «challenges» of managing content on a platform that's scaled so large; and aspects of its approach to GDPR compliance.

In the European Union another twist to this story is that Facebook's data transfers between WhatsApp and Facebook for ads / product purposes were quickly suspended — the CNIL confirms in its notice that Facebook told it the data of its 10M French users have never been processed for targeted advertising purposes — after local regulators intervened, and objected publicly that Facebook had not provided users with enough information about what it planned to do with their data, nor secured «valid consent» to share their information.

Currently, this company does not advertise any specific information about its software features.

Web site security and restrictions on use As a condition to your use of Services, you agree that you will not, and you will not take any action intended to: (i) access data that is not intended for you; (ii) invade the privacy of, obtain the identity of, or obtain any personal information about any other user of this web site; (iii) probe, scan, or test the vulnerability of this web site or Wellington Management's network or breach security or authentication measures without proper authorization; (iv) attempt to interfere with service to any user, host, or network or otherwise attempt to disrupt our business; or (v) send unsolicited mail, including promotions and / or advertising of products and services.

Ron Tite rants about why you shouldn't blame Facebook or Mark Zuckerberg for the Cambridge Analytica scandal, and why targeted advertising backed by real data on platforms like Facebook is actually amazing.

At the same time, the Russian company was the only internet and mobile ecosystem company not to reveal anything about how users can control the use of their information for advertising purposes.

Each time we sent a release, it appeared on dozens of online services such as Yahoo!, resulting in hundreds of sales leads.Even though our advertising agency told us not to put the valuable information «somewhere where competitors could steal it,» we created a monthly online newsletter calledTheEdge, with articles about the exploding world of digital news.

Google is about advertising — shouldn't we be on every phone?»

Can't wait to read more about advertising!

For example, if a brand incentivizes and influencer to write about their company (whether it be free products, swag, free tickets to an event, etc.), then would that be native advertising or content marketing, because money hasn't been exchanged, but value has.

Another thing you may not know about reward credit cards is that what is usually advertised may not be realistic considering your own peculiarity.

If not, you will no longer be able to rest on the laurels of barriers to entry, high distribution costs, incumbent advantages like shelf space, bigger advertising budgets, switching costs, or just about any other advantage that you used to enjoy in years past.

Web site Security As a condition to your use of this Web site, you agree that you will not, and you will not take any action intended to: (i) access data that is not intended for you; (ii) invade the privacy of, obtain the identity of, or obtain any personal information about any other user of this Web site; (iii) probe, scan or test the vulnerability of this Web site or MFS» network or breach security or authentication measures without proper authorization; (iv) attempt to interfere with service to any user, host or network or otherwise attempt to disrupt our business; or (v) send unsolicited mail, including promotions and / or advertising of products and services.

What's unique about Advertising Assurance is that it evolves that discussion to a more holistic view of what our responsibility is to consumers, to brands and to each other because advertising assurance can't happen if we're not communicating with each other and working togetAdvertising Assurance is that it evolves that discussion to a more holistic view of what our responsibility is to consumers, to brands and to each other because advertising assurance can't happen if we're not communicating with each other and working togetadvertising assurance can't happen if we're not communicating with each other and working together.»