Sentences with phrase «not brand the content»

He said Dr Bawumia sourced factual information from the Ghana Statistical Service for his lecture and should not brand the content in the lecture as manipulated and political.

Not exact matches

And the success of Netflix has proven that viewers aren't averse to paying for content, particularly for content with strong brand appeal.

The takeaway: While Sanders» team may not be innovating in social engagement, it is taking the other candidates to task with strong content marketing and some serious social ad spends to get visibility for his brand and messaging.

Marketers can also use promoted content and advertisements to sell products to target audiences who haven't become fans of a brand yet.

«It gives assurance to advertisers that with this premium content, their ads will not only be seen, but show positive brand engagement,» says Michael Neale, chief investment officer at MediaCom in Toronto.

«Part of the problem with chasing this idea of «viral» is that people build content that doesn't have anything to do with the brand,» Berger contends.

A brand can quickly lose the loyalty of its customers with irrelevant messages (a barrage of ads, content that's not relatable, offers that don't apply).

Earned media Earned media is any content about your brand, product or service that was created by someone else such as media coverage, quotes in articles, interviews, social media mentions, reviews and other online content that references your brand, product, or service that you didn't create or pay for.

Because one of Shomi's differentiators is human curation, we have the opportunity to take that content and test whether it was an anomaly or are people really digging it, or is it just not fitting our brand our audience?

So entrepreneurs should not only create internally branded content but also distribute material crafted by others that supports their company's business - development efforts, knowing the solid outcomes from material derived from authoritative third - party sources.

Even though the content itself doesn't mention the brand or product category, it helps define what the brand's values are and build its audience's identity.

When 87 percent of Millennials donate to a nonprofit in 2013, you know they are not content with being passive observers in a brand's larger plan.

Yes, it encompasses a lot of tactics, but it's not as «new» to some brands as content marketing, and you usually know what you can expect when you invest in PR.

You may be tempted to deliver a post that simply gets a lot of attention, but that will do nothing for your brand if you don't make sure that the content aligns with your message.

Brand ads appearing in inappropriate places online is not a new phenomenon, but the issue was thrust into the spotlight after an investigation from The Times in February found a number of big brand ads were appearing next to violent or hateful content on YouBrand ads appearing in inappropriate places online is not a new phenomenon, but the issue was thrust into the spotlight after an investigation from The Times in February found a number of big brand ads were appearing next to violent or hateful content on Youbrand ads were appearing next to violent or hateful content on YouTube.

You may not incorporate Content into, or stream or retransmit the Content via, any hardware or software application or make the online services or any Content available via frames or in - line links, and you may not otherwise surround or obfuscate the Content or online services with any third party content, materials or brContent into, or stream or retransmit the Content via, any hardware or software application or make the online services or any Content available via frames or in - line links, and you may not otherwise surround or obfuscate the Content or online services with any third party content, materials or brContent via, any hardware or software application or make the online services or any Content available via frames or in - line links, and you may not otherwise surround or obfuscate the Content or online services with any third party content, materials or brContent available via frames or in - line links, and you may not otherwise surround or obfuscate the Content or online services with any third party content, materials or brContent or online services with any third party content, materials or brcontent, materials or branding.

Its marketing value isn't locked up in the property itself, but in the myriad ways it can be incorporated into additional marketing efforts, says Stuart McLean, CEO of Content & Co., the brand studio that produced Summer With Cimorelli.

Being a brand ambassador doesn't mean I'm only considered when it comes to creating the content I write for Inc, it means I'm considered in everything that I do.

Create unique products and experiences, and give them brand content they can't get anywhere else.

If you're creating video content for YouTube, and not putting those videos onto Facebook as well, your brand or business is losing distribution - not to mention relevancy.

«In the case of Twitter, with the abuse, with the vitriol that's on it, there's a lot of brands that just don't want to be associated with that sort of content.»

In conclusion, if you're not using these seven content marketing tips to get the most profitable return you can, then you're missing out on easy ways to make big changes for your brand.

I think that a lot of these initiatives that we're developing we do not only because of our brand platform, but also creating a tremendous amount of content for engagement.

«There are certain types of internet content that advertisers don't regard as brand - safe,» Kramer said.

Some of the most interesting takeaways from our small study were that even though (unsurprisingly) the more indulgent brands had the most fat content (like Ben & Jerry's), certain ice cream products that taste rich aren't necessarily as bad as we thought (like Blue Bunny).

The brand tapped into Buzzfeed's ability to create amazing content and made a video so engaging you don't even realize it's a commercial until you're 1:40 in.

But Facebook would probably much rather that Facebook Live was about birthdays, weddings, and new puppies — and if it wants to eventually introduce video advertising (which it does) having disturbing content isn't a great way to attract brands to your platform.

Entrepreneurs not only need to craft their own branded content.

The data showed that in general people do not interact with branded content on a regular or even semi-regular basis.

There is simply too much content, data, and advanced technology available to brands right now for any company not to be personalizing its audience's experiences.

Although turning to robots doesn't immediately sound like the best way to have more human conversations, chatbots can empower brands to improve their content marketing strategies and meet evolving customer needs.

The company's chief brand officer, Fiona Carter, told The New York Times that AT&T had concerns YouTube's algorithms weren't good enough to ensure ads wouldn't appear next to bad content.

By building bots that sift through existing content and give users what they need when they need it, you can not only strengthen your content distribution strategy, but you can also create a more positive brand experience for your audience overall.

Some influencers have a lot more followers than others, but their content may not be the highest quality, or may not be the best fit for your brand.

AOL is shifting to branded media content as its subscription business continues to decline, though it isn't shrinking as fast as one might expect.

In fact, over 93 percent of all content from brands on social is 1:1, so make sure you're not left out of the conversation.

Admittedly, the ROI picture is «murkier» with content that isn't tied to products, but such editorial is «no less powerful» as a branding tool, he says.

«This year's top trending ads demonstrate that brands are now creating content that's meant to entertain and inspire, not just persuade,» a Google spokesperson says.

Whether they realized it or not, guests were holding in their hands the vanguard of a growing trend among ecommerce brands: the convergence of online retail and editorial content.

Save for a few exceptions, brands have not leveraged content marketing's real strategic potential to its fullest to date.

Not only do you avoid bothering potential customers with messages they don't want to hear, this approach also gives brands unprecedented ability to create stories and control their own content.

beBee is a personal branding platform designed to find content based on the relevancy to the user — not just what their friends are posting.

Unfortunately, many focus on the latter in a misguided belief that flooding the internet with their brand name will bring customers rolling in, regardless of whether the content is valuable or not.

Not only will adding and encouraging social activity help your content and ideas be seen by more eyeballs, it will give off important signals to the search engines that your brand and your content are things that consumers want.

Tennis star Maria Sharapova has defended her own - brand candies «Sugarpova» and said that while she understands the health concerns surrounding high sugar content in food and drink, she does not think any criticism is «fair».

Now, that doesn't mean your posts and videos shouldn't reflect positively on your brand, just that including content that provides value beyond simply announcing a sale or new product is likely imperative to your Facebook success.

But, don't forget that Google still relies on websites for this information: You can use structured markup and content - targeting on your own site to exploit this and gain more visibility for queries related to your brand.

Sure, mobile optimization has been an industry best practice for savvy marketers for a while, but with Facebook not far from being dominated by mobile use, brands will (finally) have no excuse for creating or distributing content that's not optimized for mobile.

The problem occurs when brands attempt to gather as many followers, likes and retweets as possible through the use of content, including material that does not provide true value, as well as questions.

This is especially true when you're interacting with a brand you know and love — the last thing you want is a piece of generic content that doesn't offer anything unique to you as a member of that audience.