Not exact matches
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And then for a third thing, I think content strategy, which we kind of touched on at the very, very beginning — content strategy is something that a lot of
authors don't have a lot of knowledge or experience about, but I think is really important for long - term
platform building.
Authors who join us are
not alone in
building platform, and yes, there are enough hours in the day.
The best opportunities are in «hybrid» publishing, which means, doing the things that make you the most money and
build your
author platform (those two things are
not identical, and often even at odds: as in, you may give one book away for free to reach new readers, and make money on other books you charge more on).
Remember, it's
not up to your publisher or agent to
build your
author platform; that's your job.
If your book isn't out yet, you can begin
building your
author platform.
Because it can be such a challenge to find hours in the day to give writing projects the attention they deserve, any available time is often spent solely on writing, and
not on a long - term approach to
building an
author platform.
Do you believe that libraries are important for book and
author discovery, and do you believe that library borrows yield
platform -
building benefit that has value to you
not measured by your theoretical earnings per borrow (if your book is borrowed only once ever, then your earnings per borrow = the price you sold the book at.
It's
not a book about
building platform, although it includes my whole step - by - step «how to blog» series and tons of info on how to use Twitter, Goodreads, Pinterest and other social media sites to establish your
author presence on the Web before you take the publishing plunge.
Sepinwall's case shows that
authors with a
built - in
platform and direct communication to his / her readers will be able to forgo the traditional system, especially when it would necessitate turning in a book that would
not be timely, for an audience that expects literally current day anaylsis.
One of the main reasons an
author builds a site is
not just for their book marketing
platform, but for book sales.
These days we also need the drive to
build a social media presence and
author platform while we're learning craft, or all those lovely stories won't reach readers.
For
authors who have actively been
building a
platform and sizeable fan base for the last few months, reaching this type of goal will likely be easy —
not so much for
authors who are just finding their launch legs.
You should be
building your
author platform before you publish and, if it's
not too late, as you write your book.
Platform -
building means marketing
not just your books but you — as an
author, and (yes) as a brand.
Build your
author platform,
not only the traditional channels of bookstores, signings, and speaking engagements, but also harness the power of the Internet to expand your audience.
A lot of
authors find it hard to
build their
author platform, some don't even know what an
author platform is.
I just had a convo with an
author who had hired a few people to do various aspects of
platform building / marketing, wasn't sure what each of them was doing... there was no coordination between the efforts being made on her behalf....
So for
authors who dream of gaining an agent and a publishing house, don't worry that self - publishing will hurt your chances — though
building a
platform is essential.
For
authors who aren't prepared or willing to do the work,
build a
platform, communicate with their readers and present their books professionally, finding an agent or publisher is a smart move (well, maybe it's just the easy move...).
Other than
not integrating their books into their overall marketing and business efforts,
authors often don't realize how important it is to
build a following — an
author platform — even before they launch their books.
Now, Hong Kong - based self - publishing
platform Towerbabel is furthering
not only digital reading and enjoyment of ebooks, but has
built its
platform to also be a collaboration tool for
authors, editors, designers, and artists, while also helping participants engage in social writing.
As a result, both Susan and Glenn had already established their «
author platform» for their first books while Bolko had a lot of work to do to catch up — book marketing is
not an overnight ordeal; it takes time to
build your promotional
platform so you can successfully call upon it when necessary.
I think
authors should remember that
platform building isn't about helping yourself by selling your work, but about helping others through your work.
After many years of helping writers
build their
author platforms and decades of being plugged into the publishing industry through Writer's Relief, we've certainly seen more than our fair share of
author websites — the good, the bad, and the
not - so - pretty.
Despite
not doing much so far to
build my new
author platform, the response has been much greater than I ever expected.
But rather than
not get too hung up who is / isn't following, I'd like to think of
author platform as a exercise in
building a connection and relationship.
Why there isn't a specific blueprint or guide for
authors to follow when
building their
platform.
Building an
author platform is a marathon,
not a sprint.
Build your
author platform so that readers will be more inclined to buy what you say and sell, even if your design isn't perfect.
You can certainly steal ideas on how to
build a
platform from other
authors, or follow certain strategic steps to increase your marketing muscle, but
platform building is a career - long process,
not an overnight process.
I hate designing a winning cover that never gets seen, because
authors don't know how to
build a
platform or get any visibility for their books.
I don't need to pay for anybody's help, and even though EVERYBODY is writing books, very few people are
building strong
author platforms, and most have no idea how to get traffic or put their books in front of the right people.
Don't wait until your book is complete to start
building your
author platform.
The good news is that
authors can
build a
platform by engaging in activities that are most enjoyable to them — because if they're
not enjoyable, you won't continue doing them for the time required to see any kind of pay off.
I didn't start
building my own
author platform until after I had published my first novel and this definitely made things harder for me to start growing my audience and
building a readership.
The worst part is that this makes for a miserable, lie - awake - at - night book launch, because the
author is forced to battle the fears and anxieties of
platform -
building at a time when they can't afford to stumble.»
An easy - does - it guide to simple, low - tech blogging for
authors who want to
build a
platform, but
not let it take over their lives.
1: A Definition of
Author Platform — You can't
build something without first understanding what it is, what it's
not, what it's for, and what it's
not for.
I may
not have made this clear, but there are loads of much better ways to
build an
author platform, attract readers, and sell books.
Build a solid foundation for your
author platform with a self - hosted and
not a free WordPress website.
I'm
not going to go into all the details of why and how here — I covered that in my previous post on How To
Build Your
Author Platform — but suffice to say, once your book is out there and you're looking for people to buy it, you'll be glad you didn't skip this step.
A large
platform takes time and hard work to
not only
build but also to maintain and most
authors don't have the time or know how to do it.
There's some great opportunities here to really fuel your
author and book branding and the changes to encourage more social engagement with visitors is going to weed out all those people who simply spam «like me» posts that don't result in actual
platform building or sales conversions.
Not sure what your blog is about but I find that having experts guest (here on practical advice, and on my personal
author blog RachelintheOC.com sharing real - life stories which is my branding there), gives me a chance to share my
platform with others (again,
building relationships), and brings their followings to my blog and vice versa.
If you're a new
author starting out and haven't already started
building your
platform early, then you're
not going to have a huge email list or regular traffic.
Remember that you're
not just promoting and selling one book; you're
building your
platform as an
author.
You don't want to spend years
building up your
author platform and pitching to traditional publishers, but you also want to put out a high - quality, professionally published book, without drying up your bank account.