Most readers are
not typographers and are probably oblivious to the subtle differences among typefaces and most first time Indie publishers might find themselves in the same boat.
Not exact matches
Amazon and Apple are the paper ‑ makers, the
typographers, the printers, the binders and the distributors: if they don't make a style of paper you like, too bad.
Also, speaking as a former professional book designer and
typographer, graphic designer, artist, etc., my real problem with a lot of these outfits is that the level of quality they offer is really
not up to my standards.
As famous
typographer Erik Spiekermann told us, «Design works
not because people understand or even appreciate it but because it works subliminally.»
Not surprisingly, because book designers are
typographers, there are many books on the subject.
Regardless, like everyone else, if you're
not a graphic designer /
typographer you've almost certainly never heard about these necessary skills.
Erik is a world - famous art historian,
typographer, designer and author who says he is «suffering from typomania: a sickness that is incurable but
not lethal.»
Many of the students I encounter hunger for something «real», something that doesn't involve digital technology, and printing can be the perfect thing for future designers,
typographers, and artists to engage with - they're forced to connect with the physicality of building images, respect space as real space, and the actuality of objects.
Published for the fiftieth anniversary of the artist's death, this richly illustrated survey includes previously unseen works and documents, presenting Vordemberge - Gildewart
not only as a painter and graphic artist but also as an interior designer,
typographer and architect.
I'm
not the type to hold a gripe, but freedom of griping includes the right to have a type gripe shared by 97 % of active, publishing
typographers.
Italics are
NOT designed (lovingly, by
typographers) for entire paragraphs of text.
Similarly,
typographer Matthew Butterick points out that putting blocks of text in boldface does
not generally have the intended effect of getting the reader to focus harder on it.