According to the website, «While [a] NZDating membership is free, [a] NZDating Gold Membership dramatically increases your profile visibility on NZDating, making sure you are noticed and taken more seriously by other NZDating members.»
The paid or Goldmembers however can take the benefit of saving up to 60 % upon the normal subscription fees with complete access to features and get featured at the top of user search results, which gets them noticed.