Some of us have
noticed web ads mimicking our shopping preferences.
Not exact matches
Such tactics have long been standard in commerce — ever
noticed how
ads for those nice hiking boots keep following you around the
Web?
Katie is searching the
web for advice about dealing with her insurance and she
notices a banner
ad saying that she might be entitled to compensation.
I've
noticed lately that my work surfing habits have resulted in some
ads that I was initially puzzled at, and don't always reflect my buying interests, but make sense in terms of the
web sites I've visited.
Other than being flooded with
ads, you'll also
notice that other
web sites are biased.