The outwardly expanding rectangles along the lower half of «Bethlehem's Hospital» (which, as has been pointed out elsewhere, may be a reference to Bethlem Royal Hospital, or Bedlam, London's
notorious insane asylum) undermine that assumption.
Episode 1 — «Welcome to Briarcliff» (Airs October 17, 10:00 pm e / p)-- «Welcome to Briarcliff Manor,
a notorious insane asylum home to the deranged serial killer, Bloody Face.