Sentences with phrase «now classic technique»

There he conducted telepathy experiments based on a now classic technique.

Not exact matches

Now, education researchers at California Polytechnic State University at San Luis Obispo have come up with a new and effective way to do just that, in the process reenergizing teacher assessment through a classic film technique known as point of view.

In the meantime, authors who have not yet been exposed to direct marketing letter - writing techniques might want to explore the numerous copywriting books available, starting with the classic pairing of Claude Hopkins My Life in Advertising and Scientific Advertising, now available for about $ 10 at Amazon.

The advertising industry, as described in Vance Packard's The Hidden Persuaders (1957), and the self - help industry, exemplified by books such as Dale Carnegie's classic, How to Win Friends and Influence People (1936), have used many of the techniques now embraced by behavioral economists.