The website shows you a food choice, say strawberries (brand name specific), and floats simple
pieces of information — calories per serving,
number of ingredients, how many badges (indicating positive food
attributes) it has, whether it's a good source
of nutrients, whether it's a good value at the price for the level
of nutrition it provides, whether it contains specific allergens, and the specific nutrients it provides.
Any gender imbalance in the
number of works bought was
attributed by the DCMS to the purchase
of large
numbers of pieces by three male artists: Herbert Arnould Olivier, Michael Craig - Martin and Phil Shaw.