When researchers added color - coded or
numeric calorie labels to online food ordering systems, the total calories ordered was reduced by about 10 percent when compared to menus featuring no calorie information at all.
«Traffic - light» and
numeric calorie labels cut calorie consumption by 10 percent: Color - coded calorie indicators as effective as actual calorie numbers for online meal - ordering platforms.»
Not exact matches
For the study, VanEpps and colleagues from Carnegie Mellon University set up a system in which corporate employees ordering lunch from a cafeteria via a newly - developed online portal were presented with the
calorie information for menu items via
numeric or traffic light
calorie labels, both together, or none at all.
«The similar effects of traffic light and
numeric labeling suggests to us that consumers are making decisions based more on which choices seem healthier than on absolute
calorie numbers,» VanEpps said.