26) Lead
nurturing emails get 4 - 10 times the response rate compared to standalone email blasts.
Not exact matches
Based on this, the
nurturing emails the lead would
get were all about Demand Generation and free resources more targeted to their needs.
Content marketers focus on «move the marketing needle,» be it anything from
getting email subscribers,
nurturing prospects, helping with sales, retention, etc..
You don't need to craft enough
nurturing emails to
get through a six month sales cycle.
And using marketing automation, you can set up your lead
nurturing emails to
get sent automatically as leads progress, without any additional maintenance required.
Because no matter how important blogging, social media, publicity and other forms of outreach are for
getting your work in front of the right eyeballs, your
email list is the only thing — if
nurtured — that will allow you to directly and personally communicate with your readers on an ongoing basis.»
Once you've collected your new customer's
email address, they should
get placed directly in a
nurturing campaign where they receive relationship - building
emails from you.
The fact that
emails get automatically sent out on your behalf is a giant time - saver that truly makes effective lead
nurturing easy.