The agency added in its statement that KIND may use the word «healthy» as part
of its corporate
philosophy, and in a separate letter to the
company, potentially on the wrappers
of the bars themselves, where it isn't represented as a
nutritional content claim.
According to the
company website, «Core recipes are crafted based on the
nutritional philosophy that dogs, based on their primal ancestry, thrive on a natural diet mainly comprised
of meal,» and as such meat is always the first ingredient, and there is never any corn, wheat, or soy in any
of their bags.