Before joining private
equity firm Capital Advisors as an executive vice president, she had worked at a couple of tech companies — including as CFO of General Magic, a spin - off from Apple (AAPL) that closed in 2002 — and in all of those positions her job was to
obsess over quarterly results, meeting demands of investors.
Marketers
obsess over concepts like link leakage, bleeding PageRank, nofollow tags, triangular links, link architecture, link
equity.