Out of the many places Apple can stick this engine (like next to the engine
of an Apple Car), we may see a smart speaker announced at the keynote.
My son was able to connect to Apple Car Play to pull up his phone content immediately, and he had never heard
of Apple Car Play before I asked him to use it.
Smartphone integration is limited to Bluetooth and USB audio, but the lack
of Apple Car Play (or, perhaps, Android Auto as well) is inexcusable for 2017.
DETROIT — Chevrolet hopes to take the lead in smartphone - car connectivity by making your choice
of Apple Car Play or Google Android Auto available in 14 of its 2016 models, beginning this summer.
Seamless integration
of Apple Car Play with my iPhone is a dream.
MacCallister Higgins tweeted a short video Tuesday
of the Apple car, a converted Lexus SUV loaded with sensors and autonomous hardware.
Not exact matches
It's unlikely that someone will hold a press conference somewhere like
Apple did with the first iPhone that broadcasts the final arrival
of the robot
car, because we'll already be there by then.
In a recent research note, he pointed to the possibility, based on
Apple's reported hiring
of a large number
of auto industry veterans,
of Apple changing gears entirely and building a
car.
Meanwhile, a key federal advisory board focused on driverless -
car technology — a committee comprised
of top executives from
Apple, Ford, GM, Lyft and other tech and auto giants — has fallen entirely inactive, four sources told Recode.
Having followed the nearly inconsequential progress
of the mysterious Project Titan, I'm ready to say that if you insist on thinking
Apple will be selling an actual
car by the next decade, you're going to be disappointed.
Apple's technology, called CarPlay, will turn a
car's systems into an extension
of your iPhone as long as it's plugged in, while Google, working with an alliance
of carmakers that includes Honda, Audi and General Motors, is developing a model that could see the
car's own systems running on Android.
They add that Project Titan has been «re-focused on developing an autonomous driving system that gives
Apple flexibility to either partner with existing carmakers, or return to designing its own vehicle in the future» and that «executives have given the
car team a deadline
of late next year to prove the feasibility
of the self - driving system and decide on a final direction.»
This news follows a period
of negative information and rumors about the
Apple Car this year.
According to Bloomberg's Mark Gurman and Alex Webb,
Apple «has drastically scaled back its automotive ambitions, leading to hundreds
of job cuts and a new direction that, for now, no longer includes building its own
car, according to people familiar with the project.»
So, for instance, if you work for one
of the Big Three automakers and want to know what speculation is happening around the
Apple car, Quid can scour the internet for information on this query and then compile and organize that data into a visual map so that you can see what trends and themes are coming up most often in the media.
And there is also no doubt that
Apple's devices have benefited from group infatuation, a phenomenon that has often favored a product or a class
of designs based on an allegiance that the devotees themselves have difficulty defining in coherent terms, as by people willing to pay high premiums for German engineering even after decades
of Consumer Reports evaluations have failed to demonstrate any stunning superiority
of German
cars over Hondas and Toyotas.
At an event to introduce a new line
of iPods, Jobs first informed a crowd
of journalists, analysts, and
Apple developers that he now possessed the liver
of a «twentysomething liver donor who had died in a
car crash.»
The maker
of graphics chips used in everything from
Apple (aapl) computers to Tesla's self - driving
car technology, Nvidia (nvda) is enjoying blockbuster demand for its products.
By working on self - driving
car technology,
Apple is putting itself in direct competition with a slew
of competitors, including Alphabet's Waymo (GOOGL), which has been developing an autonomous driving product for years.
Although Cook acknowledged
Apple is working on
car technology, he didn't rule out the possibility
of his company eventually building its own
car.
Ever since
Apple CEO Tim Cook confirmed that the company is working on «autonomous systems» for
cars, details have trickled out as well as a few public sightings
of the technology Now, thanks to the co-founder
of self - driving
car startup Voyage, we're getting an up close look at — and some expert insight on —
Apple's Project Titan.
If the prospect
of working remotely from the comfort
of your home, and saving enough money to afford an extra vacation or a down payment on that new
car looks appealing, Amazon,
Apple, Dell, and IBM (among other Fortune 500 companies below) are currently hiring remote workers.
For one, most
of the compute stack on
Apple's
car is located on the roof, unlike many other self - driving test
cars that usually load it all into the trunk.
On Friday, the New York Times reported that
Apple has laid off dozens
of employees on its self - driving
car project, and closed down parts
of the project entirely.
On Monday, I posted about
Apple's unveiling
of CarPlay, its new vehicle infotainment system that turns a
car's dashboard into an extension for your iPhone.
The Wall Street Journal reported on Friday that
Apple had set up a secret lab working on the creation
of an
Apple - branded electric
car, citing people familiar with the matter.
Apple is reportedly prioritizing working on the software for a driverless
car, rather than building one from scratch, as is indicated by its hiring
of Dan Dodge, the founder
of QNX and one
of the premiere experts in
car software.
Some
of the biggest names in tech are putting a hefty lot
of resources into the development
of autonomous
car technology, including Google, Volvo, Daimler, Tesla and
Apple.
If it ever reaches the market,
Apple's
car will doubtlessly bear the influence
of the company's chief designer, Jony Ive.
Ive spending time with Musk is especially interesting because
of reports that
Apple is working on its own electric
car.
«In the same way it made sense for Honda and Toyota to create their Acura and Lexus divisions to sell higher - end
cars without eroding the value or popularity
of their best - selling Accords and Camrys, it makes sense for
Apple to create a premium tier for the iPhone, the best - selling product the company has ever made and likely will ever make,» Gruber says.
I'm at a research outpost
of Volkswagen, the 77 - year - old German
car company, and the iPhone on which Loumidi has just snapped our selfie is mounted to the dashboard
of an «iBeetle,» a new VW model that was designed in collaboration with
Apple.
The admission won
Apple a legion
of bad press and enough lawsuits to keep its legal department in fancy
cars for the next decade.
«Whether it is the Google
car [or] the
Apple car, this notion we are seeing with autonomous driving and assisted driving is going to change the traditional nature
of car making,» he said.
But
Apple and other Big Tech corporations like Google and Amazon — along with much
of Big Pharma and even Starbucks — have avoided paying hundreds
of billions
of dollars in taxes on their worldwide earnings because they don't mainly sell physical things like
cars or refrigerators or television sets that they make here and ship abroad.
Kevin McNamara, a former
Apple and Pixar employee, is bringing his virtual world creation expertise to the domain
of self - driving
cars.
Like other carmakers, it has to devise a strategy for the entrance
of Google and
Apple into the
car world.
When asked about
Apple's ambition
of developing an electric
car, Musk replied that it is good for a company to foray in the automotive industry.
Elon Musk, the CEO
of electric carmaker Tesla, says that the company is least concerned about
Apple's own electric
car project.
The show didn't reveal much in the way
of headline - making news, like sales data on the
Apple Watch or the outlook for driverless
cars.
Dozens
of tech companies, including
Apple, Google's Waymo and Tesla, have expressed their desire to see some changes in the California Department
of Motor Vehicles» self - driving
car policies.
We expect this to continue with the
Apple Watch, the television, and the
car, and the world will look back on today's undervaluation as a fascinating example
of market inefficiency (and likewise on our valuation at 18x earnings per share as conservative).
Since lithium - ion batteries represent a large percentage
of the cost
of today's electric vehicle, we believe
Apple should be well positioned to leverage its existing knowledge domain and more robust R&D spending in this area, and in turn apply any energy density / battery life improvements for a
car across all the other products in its ecosystem that will share the benefit from such battery innovation (iPhone, iPad,
Apple Watch, MacBook, Beats).
While the television and the
car offer tremendous growth opportunities, Apple's core ecosystem continues to improve and grow, now sometimes referred to as a «mega-ecosystem», a term we find increasingly appropriate, as we look at the breadth of its components, which now include existing products (iPhone, Apple Watch, Mac, iPad, Beats, Apple TV), software / services (Apple Pay, Homekit, Healthkit, Carplay, iCloud, iTunes, and rumored Beats Music, pay TV service), as well as possible new products in new categories (a Car, a TV se
car offer tremendous growth opportunities,
Apple's core ecosystem continues to improve and grow, now sometimes referred to as a «mega-ecosystem», a term we find increasingly appropriate, as we look at the breadth
of its components, which now include existing products (iPhone,
Apple Watch, Mac, iPad, Beats,
Apple TV), software / services (
Apple Pay, Homekit, Healthkit, Carplay, iCloud, iTunes, and rumored Beats Music, pay TV service), as well as possible new products in new categories (a
Car, a TV se
Car, a TV set).
Apple Inc. (NASDAQ: AAPL) has yet to admit if it is working on building the
car of the future.
This fact doesn't appear to matter, as a survey
of consumers who already own a hybrid or electric vehicle found that more than 75 percent
of respondents would likely buy a
car manufacturing by
Apple...
Apple also has denied reports that it talked to a private test track facility east
of San Francisco, chatted up cutting - edge Austrian automotive supplier Magna Steyr, or powwowed with electric -
car charging station companies.
Recent hiccups for Google,
Apple and Tesla represent a «reality check» for near - term hopes
of self - driving
cars, said Columbia Business School professor Evan Rawley, who has researched ride - sharing.
Rumors
of a possible acquisition by
Apple and expectations for a strong fourth quarter drove shares
of Tesla Motors to $ 203.70 Tuesday, a 3 % gain and a new closing high for the electric
car company.
Apple is joining the self - driving
car race, but may need the help
of a certain Elon Musk - owned marquee EV brand to do...