However, nonfiction authors must include an author bio as part
of their back cover copy to convince readers of their authority.
Write a draft
of your back cover copy and get feedback so you can assess the impact of your words.
Book description: You can use up to four thousand characters; this is the equivalent
of your back cover copy and will appear prominently on your book retail page on Amazon.
The most recent episode as of this post is «The Horrors
of Back Cover Copy» and is a hilarious take on trying to sum up your story in a few hundred words.
When people view a book online, they usually see just a tiny picture of the front cover and the first few sentences
of back cover copy.
You can also do much of this research on Amazon since most book listings feature the back cover copy, or an expanded version
of the back cover copy.
The third example shows how part
of the back cover copy (the author bio, in this case) can show up on the inside flap of a hard cover book.
Full description: You have up to 4,000 characters; this is the equivalent
of your back cover copy, Amazon description, or what you used at CreateSpace.
Think
of your back cover copy like a movie trailer, giving enough details to interest readers, but not so much to spoil their fun.
I'm not normally a fan of book trailers — most of them are either cheesy or amount to little more than a dramatic reading
of the back cover copy, which doesn't thrill me.
Not exact matches
One
of them was Frank Ogden's The Last Book You'll Ever Read, notable not just for its breathlessly loony take on what the next century held for us, but also for including a complete digital
copy of itself on a floppy disk stuck to the inside
back cover.
I was lucky enough to spend some time with a preview
copy of it, and even wrote a blurb for the
back cover.
If you think
back to that
cover about the attachment parenting and the mother feeding her three year old, you know, I mean obviously it would be great if we had a
copy of that in front
of us now, and maybe somebody listening can pull that up on their PC while their listening.
Back when I was a magazine editor, I once made a production mistake so horrendous that the back cover fell off of all 300,000 copies on the newsst
Back when I was a magazine editor, I once made a production mistake so horrendous that the
back cover fell off of all 300,000 copies on the newsst
back cover fell off
of all 300,000
copies on the newsstand.
Referred to as a «thought - provoking extended ending» within the
back cover's shamelessly hyperbolic ad
copy («Casey Affleck and Morgan Freeman are even more electrifying in spectacular 1080p...»), the alternate closer is virtually the same save the restoration
of some Blade Runner-esque voiceover.
Referred to as a «thought - provoking extended ending» within the
back cover's shamelessly hyperbolic ad
copy («Casey Affleck and Morgan Freeman are even more electrifying in spectacular 1080p...»), the alternate closer is virtually the same save the restoration
of some
just like Todd McFarlane's Spawn, a devilish hero...
back in the days when my mom found one
of my
copies of the comic with Spawn killing a demon priest on the
cover, all she saw was a devil killing a priest.
This includes, in my mind academic abstracts
of papers,
back cover copy of books,
copy on website pages, and advertisements about a product.
Should I, as a reader with limited reading time, be concerned that
back cover copy is produced with the help
of editors and marketing departments?
Yes, they do light editing (but expect the author to have a round already completed before submission); yes they do the
cover design and
back cover copy (it doesn't mean that you will like, much less love it); yes, they do the interior design (ditto here); and no, they don't do much in marketing (they expect you be the lead and underwriter
of any campaign).
Dina paid more attention to the
copy and design
of her her book's front and
back covers than many authors spend on the introduction to their book.
Downside # 3: If you suck at
cover design and
back cover copy, and I mean really suck, it might hurt your submission to editors instead
of help by presenting them a clean and professional product.
Masterpiece includes: All
of the products and services included in the Portfolio publishing package Professional book marketing kit Personalized
back cover Inclusion in Book Buyers Preview program Author book - signing kit 15 free
copies of the completed book
If you're put off by the
back cover copy (which basically says, this book is so good we can't tell you anything about it), read a few pages and see if you're not captivated by the voice
of Little Bee, a 16 - year - old Nigerian refugee with a surprising connection to Kidman's well - to - do character, Sarah, and her husband.
Your
back cover copy should answer «Why should I read this book instead
of that other one on the same subject?»
That means you'll want to include your book
cover,
back cover copy, links to where your book can be bought online, and possibly even excerpts, as well as reviews
of your book.
Once you wow your potential readers with an excellent front
cover, the next part
of your book that'll hook them is your
back cover copy, which is publishing speak for the information that appears on the
back cover.
If readers expect one type
of story based on your
back cover copy but actually find something else entirely within the book's pages, they'll feel tricked and misled.
Your
back cover copy is your most powerful point -
of - purchase sales pitch.
So the editors write the blurbs and
back cover copy, usually at the last minute, often from memory
of a book read long before.
If you know members
of your audience well, then you know the problems they face; your
back cover copy should tell how your book addresses these problems head on and helps readers overcome a challenge or succeed.
But only the editor has read the book, so it's the editor's job to write the sales blurb and
back cover copy and some
of the catalog
copy.
And out
of the hundreds
of books at your fingertips, it is the
back cover copy (BCC) that helps you decide whether or not a specific book is for you.
This information is usually pivotal for the book, and reveals information or facts you wouldn't be able to find in the
back cover copy or the beginning
of a book.
Unlike printed books that readers might be more likely to pull
of shelves, read bursts and endorsements and peruse
back cover copy, you are grabbing the readers attention with the front
cover only online.
Back Cover Copy: The text on the back cover or inside flap of a book that «sells» the story to potential rea
Back Cover Copy: The text on the back cover or inside flap of a book that «sells» the story to potential re
Cover Copy: The text on the
back cover or inside flap of a book that «sells» the story to potential rea
back cover or inside flap of a book that «sells» the story to potential re
cover or inside flap
of a book that «sells» the story to potential readers
Inside that folder are documents: the
back cover copy, the outline, a list
of things to fix / check on in later drafts, and the manuscript.
Here are some examples
of fiction and nonfiction
back cover copy drafted by our team that you can click on to view:
Once you've finalized the front
cover and interior
of your book, we'll design the
back cover and spine to the printer's specifications, placing all the necessary elements, such as your
back cover copy, logos, and bar code.
Or, have you made the common mistake
of using your
back cover copy for your book description —
copy designed to grab a readers attention when they pick up your book in a store but not necessarily search optimized.
Almost 70 %
of all books are now purchased online, which means
back cover copy is more important than ever before.
-LSB-...] Tips for Writing
Back Cover Copy a guest post by Roz Morris on Jamie Gold's blog — Having trouble condensing your entire book into a couple
of paragraphs?
BCC —
Back Cover Copy The body of copy on the back of your b
Back Cover Copy The body of copy on the back of your b
Copy The body
of copy on the back of your b
copy on the
back of your b
back of your book.
Display an attention - grabbing hook Just like non-fiction titles, start your
back cover copy with a strong hook sentence in the form
of a statement or a question.
Display an attention - grabbing hook Start your
back cover copy by displaying an attention - grabbing hook in the form
of a statement or a question.
I'm not an author, but part
of my job at Harlequin does involve writing
copy —
back cover copy, that is!
Lately we at BookPage have noticed some doozies leading off the
back cover copy of a few soon - to - be-released novels, and we have a question
of our own: given a book's
cover and title, can you guess which question it promises to answer?
This isn't really a new idea — marketing experts have long been touting the importance
of having a good
cover design, professional editing, and excellent
back copy — but it doesn't end there.
Book
Cover Success and Failure Explained 5 Keys to Book
Cover Success Book
Cover Design Behind The Scenes 7 Secrets to Writing Persuasive
Back -
Cover Sales
Copy Book
Cover Design and the Problem
of Symbolism 5 Great Fonts for Book
Covers Self - Publishing Basics: Why You Need A Category on the
Back Cover of Your Book
If you get a contract, work with the publisher to edit and proofread your manuscript, then accept their choice
of title, book
cover,
back -
cover copy, etc..