The full story on the growth
of a global microbrand, EnglishCut.
Aldo Coffee in Pennsylvania is a fine example
of a global microbrand: Aldo Coffee Co. is a new, Italian - style coffee bar and cafe located just...
One of Hugh's great concepts that I refer to in Screw Work Let's Play is that
of a Global Microbrand.
Not exact matches
For the greater part
of the last decade, I have been using the internet to build what I'm fond
of calling, «The
Global Microbrand».
Hugh has been carrying on about
global microbrands,
of late.
Seth Godin and John T. Unger, two voices I listen to very carefully, recommended me this
Global Microbrand, independently
of each another: Best Made Company.
With the internet,
of course, a
global microbrand is easier to create than ever before.
I was never mindful
of the idea
of becoming a
global microbrand.
Of course, «The
Global Microbrand» is not conceptual rocket science.
Hugh MacLeod discusses the «
Global Microbrand», a small business with a global reach, thanks to the power of the int
Global Microbrand», a small business with a
global reach, thanks to the power of the int
global reach, thanks to the power
of the internet.
Robert Scoble, like I said, the grand - daddy
of all one - man
global microbrands, isn't self - employed, either.
He suggests that one
of the most effective ways to further your own success at this point in time is to create your own
Global Microbrand which is, as Hugh explains:
It is little difference to your «
Global Microbrand» idea — that «web 2.0» has given everybody the power to become a global force through the low cost of entry to publishing
Global Microbrand» idea — that «web 2.0» has given everybody the power to become a
global force through the low cost of entry to publishing
global force through the low cost
of entry to publishing tools.
The older I get, the more I like this type
of «
Global Microbrand» business model.
The artist I admire the most, in terms
of taking the internet - enabled «
global microbrand» idea and running with it, is my good friend, John T. Unger.
Interesting article by Millioniare Socialite: «Divergent means
of building a
global microbrand.»
An artist is about as good example
of a «
Global Microbrand» as you can get.
I think maybe I'll take the time to write up some
of the strategies that have made the
Global Microbrand work so well for me.
But there are lot
of people out there who believe that they can last, without ever creating a «
global microbrand», or a way for the customer to relate to the brand itself.
Since I first coined the term in 2004, I have been totally besotted with the idea
of «The
Global Microbrand».
Mr. Cartoons - drawn - on - the - back -
of - business - cards and
Global Microbrand uber - guru Hugh Macleod over at GapingVoid requested an under 500 word marketing manifesto.
Besides being a lovely chap, Ewan's created quite an impressive «
global microbrand» for himself, becoming an authority on the role
of social media within the Education profession.