He also wrote How to Get a Literary Agent, and co-authored of the second edition
of Guerrilla Marketing for Writers: 100 Weapons for Selling Your Work.
I also encourage you to check - out the numerous occupation - specific, tool - specific, and goal - specific books that Jay Conrad Levinson has used to target various editions and versions
of his Guerrilla Marketing book series.
He is the
Chairman of Guerrilla Marketing International, which markets his Guerrilla Marketing series of books, workshops, CDs, DVDs, Internet website, and The Guerrilla Marketing Association (a marketing support system for small business).
Any business that's worthwhile avoids the
trap of guerrilla marketing, which suggests that you need to make a big splash using unorthodox methods.
Despite feeling slightly out of place amid the company's stuffed goat and mini-golf green, he was struck by how similar the
challenges of guerrilla marketing are to the challenges of fighting of an actual guerrilla war.
Be it through fliers, coupons, or posters, «you should take advantage of street - marketing weapons to promote your company and its services,» urges Jay Levinson, author
of Guerrilla Marketing Attack (Houghton Mifflin, Boston, 1989, $ 8.95).
Though the campaign didn't originate as a deliberate marketing strategy, it's a great case study of the
power of guerrilla marketing in the social - media age.
He reportedly told the newspaper that he was merely trying to drum up attention for his own unnamed startup in a
sort of guerrilla marketing scheme.
Jay Conrad
Levinsonoriginator of Guerrilla Marketing, Uniteds Friendly Skies, and Allstates Good Handsand award - winning marketing author / lifelong environmental activist Shel Horowitz team up to prove these naysayers wrong.
The Resources
section of Guerrilla Marketing Goes Green is part of the book that was published on the Web in order to both update it regularly and keep the published book a manageable and environmentally friendly size.
Designed for entrepreneurs with little to no general marketing experience and no
knowledge of guerrilla marketing, it transforms marketing novices into guerrilla experts.
The Protein World campaign has been the
subject of guerrilla marketing, with people modifying the ads to be more inclusive to all types of «beach bodies» (every body) and women posing alongside the ads in bikinis, to show that though their bodies might not be as toned as the model's, they're still acceptable for summer trips to the beach.
Authors and business owners interested in learning more about market research are invited to the next Guerrilla Marketing Association interview when I interview Robert Kaden, author
of Guerrilla Marketing Research: Marketing Research Tactics that Can Help Any Business Make More Money.
The advice, ideas, strategies, and tips in Jay's latest book, The
Best of Guerrilla Marketing Remix, can breathe new life into your author platform, helping you build your online presence and sell more books.
In conversation after conversation, I encountered entrepreneurial young lawyers and developers who came to LegalTech not to exhibit or to present seminars — because those kinds of things are not in their budgets — but to network and to engage in a
kind of guerrilla marketing to spread the word about their ideas or their start - ups.
Jay Conrad Levinson —
originator of Guerrilla Marketing, Uniteds Friendly Skies, and Allstates Good Hands — and award - winning marketing author / lifelong environmental activist Shel Horowitz team up to prove these naysayers wrong.
For the
launch of Guerrilla Marketing Goes Green, I estimate that I reached at least five million people (based on exact - match Google searches for the title that brought back over a million hits) but my own lists only total 10,000.
Here is the cover quote from the first
edition of Guerrilla Marketing for Job Hunters in 2005: This is an immensely helpful book, with the ancient wisdom of recruiters, and the up - to - date insights of two skilled Internet surfers.
With Jay Conrad Levinson, Rick Frishman, and David Hancock, he is co-author of the second edition
of Guerrilla Marketing for Writers: 100 Weapons for Selling Your Work.