Well, pop culture is pervasive, and our friends at the Law Librarian Blog have uncovered a fantastic adaptation
of the Old Spice Guy gimmick.
He actually studied in the School
of Old Spice.
And I would have worn them as such if I had not borrowed my son's deodorant that day (without his knowledge) and been knocked over by the smell
of Old Spice.
If you've seen
any of the Old Spice commercials, you know that the Old Spice guy (former football player Isaiah Mustafa) is awesome.And now he's even more awesome, as Old Spice kicked off a crazy viral campaign where they responded to Twitter comments.
Consumer perception
of Old Spice by mothers jumped 58 % over the past three and a half weeks, while comparatively, men 18 — 34 remained essentially flat, drifting down 9 %.
Memorable campaigns from the likes
of Old Spice have used commercials as tent poles for campaigns that stretched across platforms, including Internet video and even online games.
One
of the oldest spices known, this cortex from a small tree, is used mainly on desserts, fruits and beverages, but its fragrant aroma and flavor has...
One
of the oldest spices known, cinnamon has a fragrant aroma and wonderful flavor.
One
of the oldest spices known, this cortex from a small tree, is used mainly on desserts, fruits and beverages, but its fragrant aroma and flavor has also been considered the secret ingredient in some meat stews, rice preparations and vegetable dishes.
Cinnamon is one
of the oldest spices in use.
Cinnamon is one
of the oldest spices known to mankind and it's derived from the leaves and inner bark of certain tree species that are native to India, Egypt, Chine, Sri Lanka and Australia.
It's one
of the oldest spices known, with even the Egyptians using it medicinally and as a beverage flavoring.
And, with
some of the older spices, I'll recycle them into a simmer pot.
Not exact matches
Taco Bell and
Old Spice are other examples
of companies who are having fun with their marketing campaigns.
If you'd only heard about
Old Spice before 2010, you might be forgiven for thinking
of it as a brand for an
older generation — back then, it was a brand largely unnoticed by young consumers.
No one disputes the brilliance
of the viral
Old Spice campaign, but all those «free» impressions still came with a price.
That's right,
Old Spice and Proctor and Gamble, who have hired Crews to act in a number
of commercials, sent the actor an amazing letter
of encouragement:
But what
Old Spice really gets right is the emotional element
of marketing, making followers wish their man was as suave as that cologne guy.
Old Spice's Buzz score with mothers jumped from 12 to19 since the beginning
of the year, while Buzz among men 18 — 34 went down from 21 to 19.
Old Spice was measured with two
of YouGov BrandIndex's scores: Buzz («If you've heard anything about the brand in the last two weeks, through advertising, news or word
of mouth, was it positive or negative?»)
Old Spice in the US has broken further away from key competitors in the men's deodorant category in recent weeks, according to YouGov BrandIndex, the only daily consumer perception research service
of brands.
Macy's is
spicing up its 160 - year -
old brand with the acquisition
of Story, a New York City - based concept shop that features a rotating cast
of brands.
This green lentil curry made with green lentils, coconut milk, tomato paste and
spices is an
old -
old recipe
of mine that was screaming for picture makeovers.
Although if your 3 - year -
old eats five
of these delicious ginger
spice cookies, I can't be held responsible if they start bouncing off the walls
And all I've been thinking about for the last two weeks is what to ADD to our annual Super Bowl spread (as well as what to delete) to keep variety, that good
old «
spice of life» into the traditional mix.
My husband and I loved it, and despite the slightly exotic taste
of the
spices, my not - quite - two year
old daughter also gobbled down these meatballs!
And if you really want to
spice things up, add some
of those bourbon infused cranberries from that
old - fashioned you made last night.
They're chock full
of pumpkin and
spices, with a tender crumb and a little extra texture from
old - fashioned oats.
Yes, many
of the recipes call for a number
of ingredients and
spices, but you need to make plain
old bean dishes flavorful.
Sweetened with honey, and with the addition
of healthy
spices like cinnamon, ginger, nutmeg and cloves, it provides a little extra nourishment to an age -
old treat.
Each time I use it, the
spice releases an aroma that make me think
of my grandfather's
old cologne, warm and intense, complex, yet soft.
I think the CSWBG movement might have evolved through a scenario rather like this: probably under the mistaken truism that more expensive is automatically better in all things, somebody started buying high - grade steak and carefully hand - slicing it into tiny, uniform, fat - free cubes, then sauteeing them into a rich gravy without too much
of those
old Mexican
spices that have given chili such a good (or bad) name over the years.
It is a very early
spice, maybe the
oldest of all, dating to about 4,000 B.C..
Grobbel's still makes corned beef the
old fashioned way — an
old secret family recipe
of hand steeping
of the highest quality
spices.
From its humble roots as a Virginia coffee roaster to its leading position as a Southern
spice importer,
Old Mansion's history is as rich and full
of depth as its extensive product line, Mullen says.
And instead
of the good
old crust, it is topped with some maple -
spiced, praline pecans, and toasted coconut chips to give you that perfect contrast
of textures.
I didn't find
old bay
spice so used a pinch
of this and that from a recipe mix on the internet.
And if you can't get a hold
of any
Old Bay, then I've got a mighty close substitute
spice blend for you to mix up.
The
old model
of them against each other and independent wholesaler supplied groups, has been
spiced up by Aldi, Cosco, and the tide
of competitive business models evolving both in store formats such as the convenience small stores around commuter points, and digitally enabled sales.
Join me soon for a way -
old - fashioned clove cake (sprinkled with candied ginger,
of course) and for a lovely vintage
spice cake made with just a hint
of nutmeg and cinnamon running through it (perfect with a dab
of chocolate sauce and homemade vanilla ice cream).
This recipe calls for
Old Bay seasoning which I've never used and although I had a tin of it kicking around my spice cupboard I decided to leave it out — I'm not sure exactly how «old» it
Old Bay seasoning which I've never used and although I had a tin
of it kicking around my
spice cupboard I decided to leave it out — I'm not sure exactly how «
old» it
old» it is!
You can add whatever
spices and seasoning you want to it to give it more
of a taste
of the sea: powdered seaweed, crumbled nori sheets,
Old Bay Seasoning, etc..
The thickest
of them all, the perfect ratio
of tart: sweet, and topped with quality fruit and
Old Spice gluten free «grawnola» (you won't leave a crumb behind).
Ontario's favorite pickles have always been made the
old fashioned way, from freshly harvested cucumbers, hand - picked and barrel cured with care in our signature blend
of all - natural
spices.
Chuck is in Lafayette, the cultural capital
of Louisian's Cajun country, where he visits chefs both young and
old who are
spicing up Pinhook Road with new points
of view.
This little interview (with the
Old Spice guy, a client
of his) does seem to suggest that by «anything with a face,» he also means «nothing that COMES from anything with a face.»
It's basically a big
old Latin American stew
of ground beef with
spices, olives and raisins.
Crispy thick - cut bacon is crab's savory bff, and a combo
of Old Bay, fresh basil, Dijon and Greek yogurt provides just the right amount
of spice, brightness, and creamy tang.
I doubled the amount
of spices (maybe mine are getting
old).
Most nights consist
of Matt and I just testing out new flavor combinations by throwing any
old spice into a dish and seeing if it tasted good.