Then came faxes, and then came emails, and suddenly, book publicists could go back to lukewarm (or just plain uninterested) producers and reporters and pitch different stories during the
course of a book publicity campaign.
Traditional book promotion — the
type of book publicity campaign that involves mailing out books / media kits and following up to pitch reviews and interviews — just got a bit more expensive.
So if an author / publisher does want to use Facebook to promote a book (and as I mentioned in my post, this isn't a mandatory
component of all book publicity campaigns), one should engage with readers who come to the Facebook page, otherwise the page ends up being just for show.
So, even though you may not keep the landline telephone service at the conclusion
of your book publicity campaign, you'd be wise to have a landline — or access to a landline — available for the duration of your book publicity campaign.