Yet another example of citizens using the new tools of online communications and social media to organize for political action and to push a story out in
front of a mass audience.
There is no doubt that advertising, as a special industrialized language of persuasion aimed at researched psychological
vulnerabilities of a mass audience, cut off from traditional trusted sources of advice, is successful.
Viral social campaigns can effectively capture the attention and
support of mass audiences, but in order to make viral altruism stick, more gradual and deeper engagement with a social cause is required over a sustained period of time.
Yet films that reach even the barest
form of mass audience are often most vulnerable to accusations that they're somehow capitulating to dominant political, narrative, or aesthetic modes — most significant in the U.S., perhaps, have been Brokeback Mountain (2005) and Milk (2008), which respectively take on, rather than truly subvert, the Western and the Great Man Biopic.
Improvements in technology are making it easier to target niche audiences, providing a more specialized experience for the audience and allowing the artists themselves to do more of what they want, and not feeling as compelled to cater to the
needs of a mass audience.
The lucrative Super Mario Bros. and Pokémon games that fuel the company's profits are shackled to machines like the Nintendo Wii U and Nintendo 3DS that are sold to just a
fraction of the mass audience playing games on smartphones.
Coinciding with Steinberg's centennial anniversary, Puddle, pothole, portal, considers the artist as an early figure who envisioned virtual realities, and created complex images that juxtapose unlikely characters into new worlds — often sharing them through the printed page, to the amusement and
puzzlement of mass audiences.
Choosing the apolitical
context of mass audiences and a «now» generation of online users, SUBMISSION refers to the human condition that collectively engages, either physically or virtually with this provisional «high - octane» language and experience.
youtube puts them in the same bucket, the
bucket of mass audience attracting, mass comment conflicting, lowest brow puke — that makes them the most coin.