I'm writing a comment and can't see what I'm typing because
of an ad blocking the screen.
Users can choose from a range
of ad blocking extensions that not only removed pesky ads but protect users from vulnerabilities that are associated with adware.
But when you talk to actual ethicists, as Ricardo Bilton of Digiday did, you'll learn that «questioning the ethics
of ad blocking ignores that neither publishers nor their digital advertising partners are exactly on firm ethical ground either.»
The rise
of ad blocking software is a good illustration of newly empowered consumers deciding that they, not the products they consume, will determine the nature of the relationship between the two.
In terms of the effect
of ad blocking on different industries, dating site visitors were less likely to block advertising, seeing only a 5.2 % global share
of ad blocking rates.
Delving further into the difference between paid and earned media, Ritchie stated that both Nielsen's Global Trust in Advertising Report and the development
of ad blocking software illustrated that audiences are becoming more resistant to advertising.
«We believe that things [in online advertising] have gotten completely out of hand, which has led to the emergence
of ad blocking,» Maier said.
It's a great tool to help improve your storytelling and avoid the pitfalls
of ad blocking for your content.
For months, publishers have been trying to find ways to combat the rise
of ad blocking.
If you are using any kind
of ad block or shopping plug in, you will need to turn that off.
Not exact matches
«There are two ecosystems
of online consumers out there right now: the one composed
of people who
block intrusive
ads and the other where people do not.
«We are earning something when we were earning nothing,» he said
of ad -
blocking on the website.
Matthias Dopfner, CEO
of German media giant Axel Springer told the Financial Times that after implementing a similar
block at its newspaper Bild, more than two - thirds
of users chose to turn off their
ad -
blocking software.
After all, you recently released a new operating system that allows for all sorts
of ad -
blocking extensions.
The giant social network takes the content and makes it load faster and look better on mobile devices, something that has been an issue for many media outlets — and has in turn helped drive the adoption
of ad -
blocking software.
The fact that they continue to come, even with
ad -
blocking software installed, is a sign
of how loyal they are to the site in question.
The creator
of the most popular
ad blocker removed it because he felt bad, but others say
ad blocking is a rational response to a broken business model
For another view
of the
ad -
blocking controversy, please check out my colleague Mathew Ingram's much more sympathetic post)
Although the search giant points out that the definition
of which
ads are acceptable comes from an independent industry group called the Coalition for Better Ads, some believe that the default blocking of certain ads puts too much power in Google's han
ads are acceptable comes from an independent industry group called the Coalition for Better
Ads, some believe that the default blocking of certain ads puts too much power in Google's han
Ads, some believe that the default
blocking of certain
ads puts too much power in Google's han
ads puts too much power in Google's hands.
Ad -
blocking in general, on both the desktop and mobile web, has been growing rapidly over the past couple
of years, according to industry surveys.
In some cases, websites that have a lot
of low - quality
ads would have all their
ads blocked, not just the ones that breach Google's rules.
Ideally, Google hopes this initiative will decrease the popularity
of those plug - ins that
block all
ads indiscriminately, improving the user experience at the expense
of online content creators.
There was a lot
of obfuscation in Facebook's announcement on Tuesday, but the bottom line is that the social - networking behemoth has short - circuited the way that
ad blockers function, by removing all the indicators that tell
ad -
blocking software what is an
ad and what isn't.
Facebook, meanwhile, tried hard to argue that it isn't
blocking ads just because they make the network billions
of dollars in revenue.
If there's one battle that has crystallized a lot
of the fear and uncertainty around the media business recently, it's the fight over
ad blocking.
On the same day Facebook announced its
ad -
blocking moves, Procter & Gamble said it is planning to scale back its use
of targeted Facebook
ads, because it has found them to be
of «limited effectiveness.»
Gingras says the rise
of ad -
blocking software has made it increasingly obvious that many users hate the kind
of slow - loading pages many publishers are putting out, the ones that are filled with megabytes worth
of tracking scripts and popup
ads.
The short - sighted goal
of getting as many
ads in front
of viewers as possible may have been to blame for the rise in
ad blocking.
With some publishers currently trying to
block people who use
ad - blockers, there's probably a lot
of convincing that needs to take place.
This is not the same kind
of ad -
blocking technology that's recently had the publishing industry in a tizzy.
To illustrate, 57 %
of millennials
block ad content because it is too pushy.
It's worth noting that French broadband provider Free tried turning on network - level
ad -
blocking a few years back, in a bid to get money out
of Google, but the government told it to stop.
According to a Three spokesman and Shine itself, it will
block most pre-roll video
ads and about 95 percent
of banner
ads and popups — not just in browsers, but in smartphone apps as well.
Three might be the lucky carrier group to test out this theory, but don't forget that its U.K. operation is about to merge (pending regulatory approval) with local rival O2, meaning around 40 percent
of the country's subscribers might find themselves with network - level
ad -
blocking on the menu.
Spotify has restated key usage metrics for 2017 leading up to its IPO next month, claiming it recently discovered 2 million users had been accessing the free version
of the streaming - music service using unauthorized apps that
blocked ads.
One
of the Czech Republic's biggest Internet service providers has set the country's online media on edge by saying it's considering introducing network - level
ad blocking.
Opera claims the
ad -
blocking feature can speed up the loading
of pages by up to 90 %, providing a 40 % faster browsing experience than that achieved with
ad -
blocking plugins.
Kolondra told Fortune that Opera, which is being taken over by a Chinese consortium, has no intention
of getting publishers and
ad networks to pay for having their
ads bypass its
blocking system, in the fashion
of the controversial AdBlock Plus.
Kolondra also said Opera is not talking with its mobile - operator partners about instituting the feature in its (far more widely used) mobile versions — many operators are controversially experimenting with
blocking ads at the network level rather than in the browser, partly as a way
of getting publishers and
ad networks to give them a slice
of their revenue.
Eeyo, the maker
of Adblock Plus, just announced a new
ad - free mobile browser for Android users downloadable from the Android Play Store, while another Israeli company called Shine is currently testing mobile
ad blocking for several unnamed mobile carriers in Europe.
A lot
of people use
ad -
blocking extensions in their browsers, but now Norway's Opera has gone one better (or worse, if you're a publisher) by building the functionality into the browser itself.
He felt guilty about punishing online publishers by
blocking their
ads, and he did not feel right «being the arbiter
of what's
blocked.»
Google quickly
blocked the commercial from activating its devices, but Burger King got around the fix by airing slightly different versions
of the
ad later the same evening, to the same effect.
And TurboTax is running
ads accusing H&R
Block of employing plumbers and sales clerks instead
of accountants, which must have seemed delightfully cheeky right up until H&R
Block sued them for it.
The IAB,
of course, is against
ad -
blocking.
He argued, «Until I hear an
ad tech exec say, on the record, that
ad tech itself slows down pages, then
ad tech will remain part
of the
ad -
blocking problem and not part
of its solution.»
Interestingly, only 12 %
of respondents
block ads because they find them too irrelevant.
There's been a lot
of angst in the media and advertising industries about the potential effects
of ad -
blocking software, which appear to be increasing in popularity, in part because Apple's new operating system includes support for such programs.
Safari isn't a big player: Since only
ads in Safari are
blocked by default, UBS says, it's worth looking at the browser's market share, which is relatively small — just 22 %
of web traffic globally comes via Apple's browser.
Ads in apps aren't
blocked: The brokerage firm points out that iOS
ad -
blocking apps only
block advertising that comes via Apple's mobile Safari browser, but the vast majority
of mobile users spend most
of their time inside apps, which also generate the bulk
of advertising revenue.