The rise
of ad blocking software is a good illustration of newly empowered consumers deciding that they, not the products they consume, will determine the nature of the relationship between the two.
Delving further into the difference between paid and earned media, Ritchie stated that both Nielsen's Global Trust in Advertising Report and the development
of ad blocking software illustrated that audiences are becoming more resistant to advertising.
Not exact matches
Matthias Dopfner, CEO
of German media giant Axel Springer told the Financial Times that after implementing a similar
block at its newspaper Bild, more than two - thirds
of users chose to turn off their
ad -
blocking software.
The giant social network takes the content and makes it load faster and look better on mobile devices, something that has been an issue for many media outlets — and has in turn helped drive the adoption
of ad -
blocking software.
The fact that they continue to come, even with
ad -
blocking software installed, is a sign
of how loyal they are to the site in question.
There was a lot
of obfuscation in Facebook's announcement on Tuesday, but the bottom line is that the social - networking behemoth has short - circuited the way that
ad blockers function, by removing all the indicators that tell
ad -
blocking software what is an
ad and what isn't.
Gingras says the rise
of ad -
blocking software has made it increasingly obvious that many users hate the kind
of slow - loading pages many publishers are putting out, the ones that are filled with megabytes worth
of tracking scripts and popup
ads.
There's been a lot
of angst in the media and advertising industries about the potential effects
of ad -
blocking software, which appear to be increasing in popularity, in part because Apple's new operating system includes support for such programs.
Note: This post has been updated to reflect the fact that the Adobe and Pagefair report was primarily about the effects
of desktop
ad -
blocking software, while the UBS estimate referred to mobile
ad -
blocking software.
Last month, Adobe and Pagefair — a firm that offers
software to help publishers detect and evade
ad - blockers — came out with a report on the impact
of ad -
blocking.
Investing on advertising on live - streaming platforms could win you more impressions with the new generation
of digital media consumers, but the rise
of ad -
blocking software is still a consideration that needs to be made.
The other advantage
of native advertising is that Gawker can serve it through its own publishing platform, Kinja, which keeps it from being
blocked by
ad blocking software.
AND — Facebook is going to start forcing
ads to appear for all users
of its desktop website, even if they use
ad -
blocking software.
User adoption
of ad -
blocking software has grown rapidly in recent years, particularly outside
of the U.S..
The number
of people using
ad blocking services is growing at a startling rate every year, according to a new report into the worldwide use
of the
software.
That's part
of the text from OkCupid's new banner that appears to members with
ad -
blocking software installed.
I have
ad -
block software set up on my browsers so that I have to look at fewer
of them.
1) Disable
ad -
blocking software or cookie blockers (if you don't know what they are, it's unlikely you're using them so it's less
of an issue).
Ad blocking software provides Internet users with a list
of third - party trackers, and users can choose to allow some sites to track them or they can choose to
block them.
Facebook and Adblock Plus have been engaged in a sort
of arms race over the use
of such
software to
block ads on the social network.
Here are instructions for disabling your
ad blocker if you're using one
of the two most common pieces
of ad -
block software inside
of Chrome, the most popular browser on our site (instructions should be extremely similar for other browsers).
Viewership
of television has changed so dramatically with time shifting options,
ad blocking software and seemingly endless programming options that an electronic media buy is no longer a straightforward thing, nor is it necessarily able to provide a good return on investment.