Sentences with phrase «of ad firm»

The large no - bid contract to Siegelvision has raised eyebrows because there is no shortage of ad firm competition in New York City, long considered the global capital for advertising and marketing firms, sources said.

Not exact matches

According to a leaked memo obtained by BuzzFeed, an Australian agency owned by the global advertising giant Omnicom — which handles advertising and marketing campaigns for all of the major Fortune 500 brands including McDonalds and Apple — has advised its staff that many of the firm's clients are asking that their ads not appear on Breitbart.

Even after a return to (low) growth, Yahoo will continue losing share of the worldwide search market as other players — including Google, Baidu, Microsoft and Sohu — grow their search ad businesses more quickly,» the market research firm reported Monday.

More precisely, Adblock Plus and its partner in this endeavor, ad - tech firm ComboTag, take a combined 30 % cut of that 20 %.

-- Harris Bernstein, VP of account strategy at Criteo, an advertising technology firm offering personalized ad retargeting across devices for digital brands.

The firm exploited Facebook's data rules to vacuum up data from some 50 million Facebook users in 2014 as part of an operation to seed attack ads on the internet during the 2016 US election.

Aside from ads, social media firms like Twitter will have the difficult task of addressing fake cryptocurrency news on their own platforms.

(YouTube won't disclose how many ads are viewed the whole way through, but a study conducted by research firm MetrixLab found that 94 % of people skip pre-roll ads.)

Sooner or later, every successful company confronts the dilemma of hiring an ad agency (for the purpose of this screed, we'll use that term to describe marketing services companies of all stripes, such as creative ad shops, digital agencies, PR firms — the whole hairball).

«It's still a shock moment,» says Chiavegato, the vice president of marketing at Spanish ad tech firm Marfeel, speaking by phone on Friday.

We have had some investigations of them that didn't lead to cases, but we see the primarily responsible party as the brand or an intermediary ad agency or PR firm or the like.

A Goldman Sachs spokesman, Andrew Williams, said showing it to people above that age range would have wasted money: roughly 25 percent of those who typically click on the firm's untargeted ads are 65 or older, but people that age almost never apply for the analyst job.

Just look at the titles of the advertisers with the most effective Winter Olympics ads, according to an analysis by analytics firm Ace Metrix: Smucker's, «Hardworking Olympians;» GE, «Childlike Imagination — What My Mom Does at GE;» Bounty, «Julie Chu: Has to Credit Her Mom;» and Jif, «Kids with the Olympic Dream.»

Social media research firm Networked Insights found that 25 % of the comments made across social media sites about the ad were negative ahead of the game, The Wall Street Journal reported.

«If they win Mom's heart — and believe me, moms are crying when they see that ad — then moms in the grocery aisle are buying P&G products,» said Allen Adamson, managing director of global branding firm Landor Associates.

«I think Bernie's a helluva guy and has a lot of good ideas, but clearly he missed a couple days of class when they were going over economics at the U. of Chicago,» writes Jeremy Thornton, an account executive at Lamar Advertising, a small ad firm in Bridgeport, West Virginia.

«The beauty of microtargeting an ad buy based on location, age, and sex is the data you're going to get out of that,» says Michael Kahn, senior vice president of marketing at the digital marketing firm Performics.

One was for a tax on the turnover rather than the profits of digital firms, another would put a levy on online ads, and a third would impose a withholding tax on payments to internet firms.

That's the word from Brian D. Evans, serial entrepreneur and CEO of the app marketing firm Evani Ads, as well as author of the entrepreneurship blog Lions Brain.

Michele Miller, a partner in the Austin - based Wizard of Ads marketing firm, believes in the power of teaming up with other businesses to increase word of mouth.

A report released by targeted ad company xAd and call analytics firm Telmetrics reveals that almost 50 percent of mobile shoppers say mobile ads are «informative / helpful» and 70 percent have noticed mobile ads in the past 30 days.

From his base in London, Ont., Ciccarelli's firm, Voices.com, has established itself as an online exchange where ad agencies, video producers and other media organizations go to find actors with the precisely the sorts of voices and inflections they need for commercials, mobile apps and other audio uses.

Twitter, which has spent the past couple of years struggling to boost user growth and ad revenue, recently listed the space through brokerage firm Cresa San Francisco.

A firm favorite for a few years now, Canva lets users create social images, blog covers, banner ads, and a whole host of other visuals completely free of charge.

Both Twitter and Facebook said Tuesday ahead of the hearing that they would support the Honest Ads Act, a proposed piece of legislation that would require tech firms that sell ads to disclose how much they are paid for placing political ads on their platfoAds Act, a proposed piece of legislation that would require tech firms that sell ads to disclose how much they are paid for placing political ads on their platfoads to disclose how much they are paid for placing political ads on their platfoads on their platform.

When it comes to competing for ratings and ad dollars, Brad Adgate, senior vice president of research for ad firm Horizon Media, told Fortune that he sees Fallon as the easy pick to lead the pack.

IKEA took aim at Apple's habit of grandiose launch announcements and reverent product spots with this ad featuring the Swedish furniture firm's new product catalogue.

«We're only literally 1 % of where we can be,» Nihal Mehta, an entrepreneur at New York ad - tech firm Local Response and an investor in ad tech, told us.

Just before this year's Super Bowl, I asked David Sutton, president and CEO of TopRight, a transformational marketing firm that represents Global 2000 brands, to name the best Super Bowl ads of all time — and to explain why they were so exceptional.

Neil Mammele, an account manager at DrinkCaffeine, an ad agency that specializes in social media, said that the integration of advertisements shouldn't change the Instagram experience for users, always a primary concern, and delicate walk, for social media firms — and those looking to profit on their data.

A person familiar with the matter said WPP, owner of ad agencies JWT and Ogilvy & Mather, had been contacted by one private equity group and a venture capital firm expressing interest in the Kantar business if WPP ever decides to sell.

The ad, a picture of the Republican front - runner and the text «Vote Trump,» is nestled to the right of one video with ISIS flags and another claiming to come from a pro-ISIS media firm.

A researcher from New York - based firm GIPEC sent Digital Citizens screenshots of a Donald Trump ad next to two videos with ISIS connections.

Ads in apps aren't blocked: The brokerage firm points out that iOS ad - blocking apps only block advertising that comes via Apple's mobile Safari browser, but the vast majority of mobile users spend most of their time inside apps, which also generate the bulk of advertising revenue.

Based on survey data from ad tech firm Rocket Fuel charted for us by BI Intelligence, the majority of people in a December 2014 survey said they would be comfortable sharing their health and fitness data (56 %) and their diet data (56 %) to get more personalized advertisements.

Next up: Chinese advertising firm Focus Media, which Block claims overstated the size of its network of ad - bearing LCD panels by 50 %.

Last month, Adobe and Pagefair — a firm that offers software to help publishers detect and evade ad - blockers — came out with a report on the impact of ad - blocking.

Nearly 25 % of US internet users had an ad blocker in 2016, according to research firm eMarketer.

Ad tech firms are out of favor these days - too many players, too many unmet promises, too little transparency, too few successes, and too much money for nothing much to talk about in the way of results.

My firm is responsible for millions of dollars in ad budgets for our clients, and it's our responsibility to manage those dollars wisely.

Schaaf and Strader partnered with online advertising firm Rubicon Project, which they said has brought in dozens of new ad channels and makes up the largest percentage of their overall revenue.

Android captured 61 percent of ad impressions on the mobile ad network in July, according to a separate report from advertising firm Millennial Media.

The Boston, Mass. - based search ad technology firm will use the funds to support the launch of its new campaign management suite, which includes support for both paid and organic search optimization.

Instagram Makes Stories Advertising Easier with Automatic Full - screen Support Instagram advertisers can now have square or landscape ad photos or videos automatically reformatted for full - screen utilization, one of several new features the firm recently announced as part of an effort to improve Instagram Stories.

The European privacy laws may crimp targeted advertising by limiting the flow of personal data, but firms like Google and Facebook still have an advantage because advertisers are likely to turn to services with reach and enormous audiences — akin to buying an ad during the Super Bowl.

Mr. Francois, 49, on the job at Chrysler for 15 months, is gaining a reputation among his ad agencies, dealers and staff for surprising them and taking the kinds of risks that make them feel more confident than they ever did while owned by German carmaker Daimler or private - equity firm Cerberus Capital.

On Monday, WPP's GroupM advertising firm released a forecast predicting that traditional television's share of the total ad market would fall for the first time in 2015.

Points North is a firm founded by former executives with analytics experience going back to the old Jupiter Research digital ad measurement business, as well as with the Word of Mouth Marketing Association (now part of the Association of National Advertisers) and such influencer networks as CrowdTap and House Party.

In testimony to the UK parliament yesterday, CA whistleblower Chris Wylie told MPs that senior Palantir employees worked with the firm on the Facebook data to help it build models off of the dataset to use for political ad targeting purposes.

My wife is in advertising, and her first reaction to this proposal was that lots of people at ad companies and tech firms would be fired, which is true.