Sentences with phrase «of ad industry»

This is especially true of the ad industry's own opt - out program, AdChoices.

If you don't, there are people who don't realize how much of the ad industry Google would have in 2038 if you're really doing a 20 year projection, Booking would have of the travel industry, etc..

She was formerly the editor of ad industry publication Boards and has written for Huffington Post and Marketing Magazine.

Depending on whom you ask, neuromarketing — the study of how the brain responds to cognitive and sensory marketing stimuli — is either the inevitable future of the ad industry, or a distraction, just a bunch of jazz hands.

Facebook will still maintain «a very strong position» relative to the rest of the ad industry she said.

Not exact matches

We get tired of ads a lot faster than consumers do,» he told an industry conference.

From so - called bro - grammers, who have brought the worst of American frat culture to the corporate world, to Google's new plan to include user photos and recommendations in targeted ads, it's not hard to find evidence of mainstream outrage over the industry's excesses.

«The $ 70 billion TV ad industry was literally devoid of information online,» he says.

Though Green's own entrepreneurial roots lie in e-commerce, he's familiar with the traditional retail industry, having headed that vertical for DoubleClick, the online advertising company that now forms the basis of Google's ad serving platform.

-- Maria Pousa, CMO of Integral Ad Science, a technology and data company for the advertising industry

Although the search giant points out that the definition of which ads are acceptable comes from an independent industry group called the Coalition for Better Ads, some believe that the default blocking of certain ads puts too much power in Google's hanads are acceptable comes from an independent industry group called the Coalition for Better Ads, some believe that the default blocking of certain ads puts too much power in Google's hanAds, some believe that the default blocking of certain ads puts too much power in Google's hanads puts too much power in Google's hands.

Beyond Facebook's scale and the amount of time people spend with it, those in the industry are intrigued by the ability to target ads to the right audience.

Ad - blocking in general, on both the desktop and mobile web, has been growing rapidly over the past couple of years, according to industry surveys.

The business of trying to divine customers» desires has been around almost as long as there have been customers, but market research as an industry began with the advent of modern magazine ads and radio commercials in the early 20th century.

Modern advertisers are confronted with the daunting task of riding this massive wave of technological change in the ad industry without getting drowned by it.

Because of the long production cycles of the industry, it'll be about three years before the ads will show up in new models.

While running her first company — Coutorture, a fashion and lifestyle ad network she started at age 22 and sold two years later — a typical day involved 12 hours at the office, followed by a night of schmoozing at industry events and a scant four hours of sleep.

More than four - fifths of agencies and brands already purchase display ads programmatically, while an even greater proportion of publishers are pursuing programmatic channels as part of their sales strategies, according to surveys and our own conversations with industry participants.

The precision of Facebook's ad delivery has helped it dominate an industry once in the hands of print and broadcast outlets.

Halfway through last year, Jason Kint of the advertising trade group Digital Content Next looked at the total ad revenue booked by those two companies as a proportion of the overall industry, and found that they accounted for about 90 % of all the growth in the business.

Because of the space constraints in mobile, traditional banner and display ads aren't as effective, so the seamless integration and high click rates of news feed ads — known in the industry as «native advertising» — are perfectly positioned to boost Facebook's mobile business.

According to estimates from eMarketer, spending on digital ads in the U.S. will likely grow this year to the point where it is larger than the amount spent on television, the former Goliath of the industry.

This is not the same kind of ad - blocking technology that's recently had the publishing industry in a tizzy.

«We believe the U.S. television industry is entering a period of prolonged structural decline, caused by a migration of viewers from ad - supported platforms to non-ad-supported or less - ad - supported platforms,» according to Sanford C. Bernstein analyst Todd Juenger in a March 9 statement.

Remnant space is the ad industry's equivalent of last - minute super-savers — publications with an extra page or two to fill will sell it off at a much lower price.

One way in which Adform suggests the industry clamps down on ad fraud is by using ads.txt, a tool created by the Interactive Advertising Bureau to protect buyers and sellers of online advertising.

In the third quarter of 2013, O's ad dollars were $ 34.1 million, down 22.2 percent from $ 43.8 million the same time last year, according to The Association of Magazine Media, a non-profit industry association for multi-platform magazine companies.

VIA won Ad Age's «Small Agency of the Year» in 2011 and has received numerous other prestigious industry awards.

The proliferation of cord - cutters and streaming content has cast doubt over the future of the television industry in general, but ad spending on network late - night talk shows still jumped 14 % last year, to nearly $ 600 million, according to Kantar Media.

Every industry has authority bloggers, and if you can find the ones that are popular in your niche, you have a number of opportunities to connect with your target buyers — from submitting guest posts for publication, running display ads, to responding to reader questions in the comments.

There have been a lot of changes recently to the late - night television landscape — where ad - spending is actually on the rise, despite uncertainty around the industry in general — but no debut has been more hyped than Stephen Colbert stepping in David Letterman's shoes as the host of CBS» (CBS) Late Show franchise.

Unlike most other segments of the mHealth industry, weight - control apps tend to be marketed directly to consumers, either at very low cost, via an ad - supported model, or through partnerships with hardware product vendors.

The PlentyofFish app currently displays no ads, but industry insiders posit a future full of subtle, location - based messages.

Instead, the ad tells a powerful story that feels as much like a recruitment effort as anything else, leveraging the topic to communicate Verizon's authority in innovation - related fields while showcasing the important role that women can have in shaping the future of the industry and, in turn, the company.

According to some industry estimates, revenue from programmatic display and video ads will hit $ 20 billion this year, and Spotify is hoping to tap into some of that growth with a series of programmatic deals.

Until the ad industry comes to a consensus on viewability standards, which the Media Rating Council predicts will occur by the end of 2015, it's up to you as a brand or agency to educate yourself on why an ad would or wouldn't be considered viewable in different formats.

That last part is notable: The stay here comes after several telecom, cable, and ad industry groups filed petitions to the FCC to halt the broader set of privacy rules last month.

As a former executive in the industry, I saw a ton of bombs but also many blockbuster ads — and they didn't cost anywhere near $ 500,000.

Facebook, however, provides a business tool for companies of every size and industry, with no minimum on how much ad dollars you need to spend to get in the game.

Kevin Weil, Twitter's vice president of revenue product, said in a company blog post that Twitter wants to capitalize on the fact that it «sits at the intersection» of two leading trends in the world of advertising: the turn toward mobile, and the industry - wide shift to programmatic ad buying.

There's been a lot of angst in the media and advertising industries about the potential effects of ad - blocking software, which appear to be increasing in popularity, in part because Apple's new operating system includes support for such programs.

Changes in the advertising industry motivated the two giants to team up, as heavyweights like Facebook and Google collect massive quantities of data from their users in order to target ads to specific individuals.

The stock in trade of this award - winning 1960s ad industry TV drama is moral ambiguity, perhaps as much of a hook as the smoking and drinking and skirt - chasing that titillate the show's audience.

«We've been working closely with the Coalition for Better Ads and industry trades to explore a multitude of ways Google and other members of the Coalition could support the Better Ads Standards.»

Its influences extend beyond the web, too: many attribute a significant part of the newspaper industry's decline to the shift from print ads to online ones.

Duarte pointed to her group's efforts to get Facebook to crack down on affinity targeting in ads, for example, routing ads related to homebuying away from minority groups — a social media ad version of the unfair mortgage and real estate industry practices that made homebuying for African Americans difficult for much of the 20th century.

In its first - quarter results, it reported an ad loss that may lead the industry, most of which has yet to report.

And Google is also part of the Coalition for Better Ads, which was reported by Ad Age to be discussing the introduction of industry - wide ad blockinAd Age to be discussing the introduction of industry - wide ad blockinad blocking.

Social media influencers are a small slice of what the advertising industry spends overall on ads, but it was enough to catch the eye of Hollywood.

The latest major algorithm change is only a continuation of that experience prioritization, and it's the number one reason why this dramatic shift will be good for the digital ad industry over the long haul.