Sentences with phrase «of ad measurement»

Of course, now that Facebook has taken actions to steer clear of its ad measurement woes that started in 2016, the site has now has much bigger and more alarming issues to manage with news that Cambridge Analytica had exploited user data.

Not exact matches

Sorrell then referenced a speech given by WPP's third biggest client — and the biggest ad spender in the world — P&G's marketing boss Marc Pritchard, who said Google and Facebook were not doing enough to meet advertiser demands around measurement, brand safety, and viewability (the measure of whether an online ad had the ability to be seen by a human).

- Social plugins, such as our Like and Share buttons, which make other sites more social and help you share content on Facebook; - Facebook Login, which lets you use your Facebook account to log into another website or app; - Facebook Analytics, which helps websites and apps better understand how people use their services; and - Facebook ads and measurement tools, which enable websites and apps to show ads from Facebook advertisers, to run their own ads on Facebook or elsewhere, and to understand the effectiveness of their ads.

Another important measurement of Google's ads business changed this quarter as it started reporting Network properties growth in impressions versus clicks to reflect the way advertisers buy programmatic ads.

Facebook also said on Wednesday it is in the process of forming what it called a «Measurement Council,» which will include measurement experts from clients and aMeasurement Council,» which will include measurement experts from clients and ameasurement experts from clients and ad agencies.

However, I'm seeing a growing need among my top corporate clients for an all - in - one solution that includes these features: curation of the best content, schedule posts, repeat popular posts, community management including assigning cases, listening / brand monitoring, measurement, and even Facebook ad management.

Points North is a firm founded by former executives with analytics experience going back to the old Jupiter Research digital ad measurement business, as well as with the Word of Mouth Marketing Association (now part of the Association of National Advertisers) and such influencer networks as CrowdTap and House Party.

Providence's investment comes on the heels of Oracle's acquisition of Moat, a digital measurement company known for its role as an independent third party hired to measure ads across platforms like Facebook, YouTube and Snapchat.

Having a clear measurement of success in mind before you kick off any advertising campaign will help you to understand the performance of your ads and make any needed adjustments to ensure you're delivering maximum value for your business.

Amanda Tarpey, senior vice president of digital product leadership at Nielsen said of this partnership: «Our work with Hulu has been a collaborative effort to further expand Nielsen Total Audience measurement across connected devices, and we're excited to include Hulu in Nielsen Digital Ad Ratings given its position in the market and connection with the consumer.»

Many inefficiencies in the linear television audience measurement workflow could be vastly improved if we could immediately identify a piece of content or ad displayed on a TV, set - top box, metering device or smartphone app.

These measurements favor ad platforms who, whether through error of commission or omission, have allowed brands to squander as much as 20 % of their digital advertising budgets on fraudulent impressions.

Conclusion: These results show the potential use of longitudinal hippocampal atrophy measurement using automated image analysis as a progression biomarker and ApoE status as a trial enrichment strategy in a clinical trial of AD - modifying treatment in Japanese people.

According to Richard Sim Facebook Product Manager «Marketers who are interested in using Facebook ads and sponsored stories to drive specific actions on their websites can now use conversion measurement both to understand the ROI of their ad spend and to improve that ROI on future campaigns.»

As discussed in detail below in paragraph 5, on our sites or as part of our services, third party ad servers may present or serve advertisements, provide us with data collection, reporting, ad response measurement, and site analytics, and assist with delivery of relevant marketing messages and advertisements.

Included in the PowerPoint: Macroeconomic Objectives (AS Level) a) Aggregate Demand (AD) and Aggregate Supply (AS) analysis - the shape and determinants of AD and AS curves; AD = C+I+G + (X-M)- the distinction between a movement along and a shift in AD and AS - the interaction of AD and AS and the determination of the level of output, prices and employment b) Inflation - the definition of inflation; degrees of inflation and the measurement of inflation; deflation and disinflation - the distinction between money values and real data - the cause of inflation (cost - push and demand - pull inflation)- the consequences of inflation c) Balance of payments - the components of the balance of payments accounts (using the IMF / OECD definition): current account; capital and financial account; balancing item - meaning of balance of payments equilibrium and disequilibrium - causes of balance of payments disequilibrium in each component of the accounts - consequences of balance of payments disequilibrium on domestic and external economy d) Exchange rates - definitions and measurement of exchange rates - nominal, real, trade - weighted exchange rates - the determination of exchange rates - floating, fixed, managed float - the factors underlying changes in exchange rates - the effects of changing exchange rates on the domestic and external economy using AD, Marshall - Lerner and J curve analysis - depreciation / appreciation - devaluation / revaluation e) The Terms of Trade - the measurement of the terms of trade - causes of the changes in the terms of trade - the impact of changes in the terms of trade f) Principles of Absolute and comparative advantage - the distinction between absolute and comparative advantage - free trade area, customs union, monetary union, full economic union - trade creation and trade diversion - the benefits of free trade, including the trading possibility curve g) Protectionism - the meaning of protectionism in the context of international trade - different methods of protection and their impact, for example, tariffs, import duties and quotas, export subsidies, embargoes, voluntary export restraints (VERs) and excessive administrative burdens («red tape»)- the arguments in favor of protectionism This PowerPoint is best used when using worksheets and activities to help reinforce the ideas talked about.

Judith Curry wrote: «He voices concerns about the following threats to scientific integrity (see especially the last page): appealing to emotions; making personal (ad hominem) attacks; deliberately mischaracterizing an inconvenient argument; inappropriate generalization; misuse of facts and uncertainties; false appeal to authority; hidden value judgments; selectively leaving out inconvenient measurement results.»

Cogley (1999) referred to the use of this density of measurements to eliminate all but measurement error, as reductio ad absurdum.

The constant manipulation and adjusting of empirical measurements simply never ends - it's ad infinitum, déjà vu.

Thomas van Hoof et al., «Atmospheric CO2 during the 13th Century AD: reconciliation of data from ice core measurements and stomatal frequency analysis,» Tellus, 2005, 57B, pp. 351 - 355, http://www.phys.uu.nl/~wal/research/papers/hoofetal2005.pdf 15.

To point out just a couple of things: — oceans warming slower (or cooling slower) than lands on long - time trends is absolutely normal, because water is more difficult both to warm or to cool (I mean, we require both a bigger heat flow and more time); at the contrary, I see as a non-sense theory (made by some serrist, but don't know who) that oceans are storing up heat, and that suddenly they will release such heat as a positive feedback: or the water warms than no heat can be considered ad «stored» (we have no phase change inside oceans, so no latent heat) or oceans begin to release heat but in the same time they have to cool (because they are losing heat); so, I don't feel strange that in last years land temperatures for some series (NCDC and GISS) can be heating up while oceans are slightly cooling, but I feel strange that they are heating up so much to reverse global trend from slightly negative / stable to slightly positive; but, in the end, all this is not an evidence that lands» warming is led by UHI (but, this effect, I would not exclude it from having a small part in temperature trends for some regional area, but just small); both because, as writtend, it is normal to have waters warming slower than lands, and because lands» temperatures are often measured in a not so precise way (despite they continue to give us a global uncertainity in TT values which is barely the instrumental's one)-- but, to point out, HadCRU and MSU of last years (I mean always 2002 - 2006) follow much better waters» temperatures trend; — metropolis and larger cities temperature trends actually show an increase in UHI effect, but I think the sites are few, and the covered area is very small worldwide, so the global effect is very poor (but it still can be sensible for regional effects); but I would not run out a small warming trend for airport measurements due mainly to three things: increasing jet planes traffic, enlarging airports (then more buildings and more asphalt — if you follow motor sports, or simply live in a town / city, you will know how easy they get very warmer than air during day, and how much it can slow night - time cooling) and overall having airports nearer to cities (if not becoming an area inside the city after some decade of hurban growth, e.g. Milan - Linate); — I found no point about UHI in towns and villages; you will tell me they are not large cities; but, in comparison with 20-40-60 years ago when they were «countryside», many small towns and villages have become part of larger hurban areas (at least in Europe and Asia) so examining just larger cities would not be enough in my opinion to get a full view of UHI effect (still remembering that it has a small global effect: we can say many matters are due to UHI instead of GW, maybe even that a small part of measured GW is due to UHI, and that GW measurements are not so precise to make us able to make good analisyses and predictions, but not that GW is due to UHI).

Science deals with probabilities, not certainties, and there's always a small chance that what's currently considered to be caused by X is actually caused by Y. That's fundamental to the scientific method of «hypothesize, measure, compare measurements to hypothesis, update hypothesis, measure again» ad infinitum.

The «scientific» circus of surface temperature measurement based on cool canvas buckets, hot wooden outhouses, ice - covered balloons and endless ad hoc «adjustments» is ripe for a Feynman - type send - up.

From this point on, you will only need to determine your measurements of success, review and adjust your settings to continue to hone in on the most effective ad (or group of ads).

We believe our ability to compete depends primarily on the reputation and strength of our brand as well as our reach and ability to deliver a strong return on investment to our advertisers, which is driven by the size of our Ad - Supported User database, our advertising products, our targeting, delivery and measurement capabilities, and other tools.

When the discussion turns to why, when online, which is so targetable, relatively cheaper production cost and contains so many valuable eyeballs, lags so far behind TV ad spending, one of the main reasons given is lack of a standard for audience measurement.

Measurement technologies for mobile devices may be even less reliable in quantifying the reach and usage of our Ad - Supported Service, and it is not clear whether such technologies will integrate with our systems or uniformly and comprehensively reflect the reach, usage, or overall audience composition of our Ad - Supported Service.

To that end, in February, Facebook agreed to have its ad measurements audited by the Media Rating Council, following a series of measurement errors disclosed since September 2016.

Snap has been aggressively courting advertisers in hopes of getting its revenue growing faster, adding self - serve and bulk ad buying tools and striking ad measurement partnerships.

Facebook will still be working with the data companies to provide third - party measurement of their ads» effectiveness, the company said.