Sentences with phrase «of ad technology»

Its software suite includes a variety of ad technology capabilities, including dynamic ad insertion, advanced programmatic platforms, ad campaign monitoring tools, and more.

Not exact matches

-- Harris Bernstein, VP of account strategy at Criteo, an advertising technology firm offering personalized ad retargeting across devices for digital brands.

-- Maria Pousa, CMO of Integral Ad Science, a technology and data company for the advertising industry

After dropping out of high school to pursue his passion for technology, he gained real - world experience as a lead engineer at photo - sharing startup Fotolog, which ad network Hi - Media purchased in 2007 for $ 100 million.

Barry Wacksman, global chief strategy officer for international ad agency R / GA, will share how technology is allowing the creation of new ecosystems for customers.

The two - minute «documentary,» created by ad agency 72andSunny (which is owned by MDC) features controversial military vet Ollie North and author P.W. Singer talking about the cornucopia of ways advanced technology could be used to hasten our grisly demise.

As ad technology continues to develop, ask yourself if it fits into one of these three enduring trends described.

Whereas services like E-Trade typically charge a commission of $ 7.99 per transaction, Robinhood is able to bypass such tolls, it says, because it operates as a technology - driven brokerage without expensive storefronts, prime - time ads or manual account managers.

«Depending on how the targeting is happening, you can make potentially different sorts of arguments about whether or not Google or Facebook or LinkedIn is contributing to the development» of the ad, said Deirdre K. Mulligan, a faculty director of the Berkeley Center for Law and Technology.

Ad Astra also teaches the ramifications of advancing technology and ethics to its students.

This is not the same kind of ad - blocking technology that's recently had the publishing industry in a tizzy.

AdTheorent, the seventh advertising company on Inc.'s 2015 overall list, develops data - based technologies that enable partners like McDonald's and Bank of America to optimize the timing and targeting of their mobile ads to maximize engagement.

«The impact Firefox users will get is the ads will be less targeted to them,» says Eric Bosco, chief operating officer of American ad technology developer ChoiceStream, which uses third - party cookies to track the way consumers across North America interact with the ads of about 30 major brands, including online shoe retailer Zappos.

But business leaders must do their part and keep control of the strategy — to ensure that they leverage ad technology to its full potential.

And in addition to the usual service fees, T - Mobile sees the possibility of selling TV ads using targeting technology that is more precise than what is possible through cable networks.

However, it's also trying to get money out of the big ad networks, and the nature of this technology means Three is heading for a clash with regulators over net neutrality.

Shortly after the ruling, Google posted a raft of help - wanted ads seeking «bright, well - organized and spirited individuals to work with a stellar team on cutting edge technology issues» at its offices in Berlin, Rome, London and Brussels.

Also, if you get a piece of press on a major technology website, using Facebook ads to push that article to more people may help legitimize the project.

This technology does not mean that billboards will suddenly begin to serve ads based on your specific profile, but it will aggregate your profile with a crowd of others.

Over the past eight weeks, thousands of publishers have been subject to bots creating fake versions of their websites, a technique called «domain spoofing,» according to a paper published Wednesday by ad technology company Adform.

This location - based tech involves the use of sensors and other proximity technologies to measure people's movements, whether it's within a store or as a result of an ad.

Since video has become a major focus for AOL, Adap.tv, which specializes in video and has dealings with 83 of the top 100 Ad Age advertisers, «essentially provides the technology and the relationships to help facilitate that shift at a faster rate for AOL,» said Telsey Group analyst James Cakmak.

It's unclear how many, if any, of those have returned to YouTube since Google promised to hire more human reviewers and upgrade its technology to keep ads away from repugnant videos.

We found that more than half of them — 39 out of 69 — made money from ads, donations or other revenue streams facilitated by technology companies.

Schrage also said that Facebook is working with Google (goog), Twitter (twtr), and other unspecified technology companies to combat the spread of misleading online ads, although he didn't reveal any specifics of their efforts.

Video, and particularly mobile video, is one of the few areas in the digital ad market that is showing some strength, and almost every major technology and media company from Facebook to Amazon is going after it.

As my colleague Erin Griffith points out, the one aspect of AOL's (AOL) media business that probably does interest Verizon is the company's ad - serving technology, which CEO Tim Armstrong has spent years developing with a specific focus on mobile.

Indeed, Google has long employed neural networks at many levels, from algorithms that identify pictures in Google images, aided by millions of Google users, to the underlying mechanisms of Google's ad technology.

In fact, more of the digital ad spending has been going to giant technology companies such as Google (googl) and Facebook (fb), with just five companies responsible for 65 % of the market.

The Boston, Mass. - based search ad technology firm will use the funds to support the launch of its new campaign management suite, which includes support for both paid and organic search optimization.

AdColony is a mobile video advertising company whose proprietary Instant - Play ™ technology serves razor sharp, full - screen video ads instantly in HD across its network of iOS and Android apps, eliminating the biggest pain points in mobile video advertising: long load times and grainy, choppy video.

Dr. Johnny Ryan, head of ecosystem at PageFair, which supplies anti-ad blocking technology, told Business Insider that «if the industry had had these standards years ago, ad blocking might not be the phenomenon it is today.»

This is why the deal makes so much sense: AOL provides the technology to target individuals instead of content, and Verizon the ability to track those individuals — at least the over 100 million customers they already have — at arguably a deeper level than anyone else in digital advertising (for non-Verizon customers, AOL's ad platform is still useful, albeit not as targeted; rates would be commensurately lower).

Andrew Frothingham, former ad manager of Timeplex, comments: «When I was the ad manager at Timeplex, I used Bob Bly a lot, because he has the best understanding of any writer I found of the issues in the world of high technology.»

While the company spent heavily on TV ads and discounts to woo consumers, its operations were plagued with poor technology, accounts of swindling by fake restaurants, and theft by employees and contractors, the Mint newspaper reported in September.

Ad tech streams into audio Streaming audio providers are increasingly turning to new marketing methods for audio advertising technology that take advantage of smart speakers and voice search, and with digital audio ad revenue topping $ 1.1 billion in 2016 and growing 42 percent during the first half of 2017, creative targeting is abundanAd tech streams into audio Streaming audio providers are increasingly turning to new marketing methods for audio advertising technology that take advantage of smart speakers and voice search, and with digital audio ad revenue topping $ 1.1 billion in 2016 and growing 42 percent during the first half of 2017, creative targeting is abundanad revenue topping $ 1.1 billion in 2016 and growing 42 percent during the first half of 2017, creative targeting is abundant.

Action: Use tracker blockers Who is this for: Everyone — except people who like being ad - stalked online How difficult is it: Mild effort Tell me more: Trackers refers to a whole category of privacy - hostile technologies designed to follow and record what web users are doing as they move from site to site, and even across different devices.

Headquartered in San Francisco, with offices worldwide, Marin's technology powers marketing campaigns for over 1,500 customers managing more than $ 6 billion of annualized ad spend in more than 160 countries.

Last week, Gabe Greenberg advised readers to be wary of blockchain - based ad tech solutions that over-promise on this still - emerging technology.

Deep understanding of current digital ad technologies and online marketing including display advertising, SEO, SEM, Affiliates, Social, Email Marketing and data solutions

At the recent National Association of Broadcasters conference, CIMM, Kantar Media, Ad - ID and EIDR introduced the TAXI Complete initiative to advance adoption of Kantar Media's audio watermarking technology for persistent binding identifiers into content.

Indeed, that was always the irony with Gundotra's attack on Apple: Google has always been anything but open when it came to its proprietary technology or its money - making ad apparatus (of which user data plays an important part).

Whether you're a marketer analyzing Super Bowl ads, an investor posting about Bitcoin, or a software engineer explaining the newest technologies, you grasp the power of thought leadership to improve your career.

Meanwhile, cryptocurrencies and advertising are becoming more entwined: In October 2017, MetaX, a blockchain technology company focused on digital advertising, hired Alanna Gombert, then senior VP of technology and ad operations at the Interactive Advertising Bureau, as its first - ever chief revenue officer.

The Blockchain Terminal («BCT») delivers a powerful set of tools and services to the wealth management industry, making use of blockchain technology to deliver cutting edge applications that have been created by a diverse community of developers, while also enabling real - time compliance enforcement and ad hoc audits.

«Every partnership deal we sign with a major retailer or technology provider who has a large customer base, they become our best sales reps.. It's a win - win and keeps cost of ad spend extremely low, which can be a challenge for SaaS companies.»

Integral Ad Science (IAS) has unveiled a first - to - market technology solution that helps programmatic advertisers target mobile in - app ads that are brand safe, free of fraud and...

Integral Ad Science (IAS) has unveiled a first - to - market technology solution that helps programmatic advertisers target mobile in - app ads that are brand safe, free of fraud and have a viewability goal.

The «Argumentum ad Rogerum» is a logical fallacy used frequently by Bitcoin Core zealots, charlatans & socks to shift the discussion of BCH / BTC from philosophy, economics and technology to the character of Roger Ver.https: / / t.co / 37KdArSs9f

@David The Book of Mormon mentions several animals, plants, and technologies that are not substantiated by the archaeological record between 3100 BC to 400 AD in America, including the following: ass, cow, horses, ox, domesticated sheep, swine, goats, elephants, wheat, barley, silk, steel, swords, scimitars, chariots and other elements.