Sentences with phrase «of advertisers for»

* wink *) It was a blessing to be one of your advertisers for that brief moment of time all those 3 years ago.

None of the advertisers for which we provide testimonials or comments on this site pay us commissions, referral fees, or any other fees.

One of the key drivers of innovation in digital publishing has been the demands of advertisers for metrics on how readers engage with their ads.

Friends since childhood, Rita remembers the rift that occurred on a night when she put on airs to host a couple of advertisers for whom she slavishly writes radio soap operas.

In any case it is likely that the pressures of liberalization will lead to more commercial programming to meet the demand of advertisers for large audiences.

Not exact matches

The vibrant global marketplace of today, increasingly driven by daily technological advancements, is constantly forcing marketers and advertisers to evolve their strategies for achieving higher sales, and currently the most valuable skill to possess relates to content marketing.

Features like Live Video, Instant Articles and Canvas ads are shaking up digital marketing and might be a cause of concern for advertisers.

«For example, if advertisers are paying an average of $ 20 per 1,000 ad impressions, the videos where those ads are being shown may only generate $ 2 or $ 3 per 1,000 views.»

PAR — or Precision Augmented Reality works — takes advantage of data overlays to provide some pretty stunning information for advertisers, real - estate brokers, and consumers alike.

Also unlike a billboard, viewers of online ads may be a narrow target audience, rather than anyone driving by; Facebook's sophisticated tools for advertisers offer a slew of ways to segment audiences.

These are natural outlets for the company, he says, because many of its dozens of advertisers are eager to reach a college - aged crowd.

What this does, Huynh said, is give the brand or advertiser a broader picture of who might be a potential target for their ad, and allows them to reach that user through a variety of different topics.

Flipboard's head of ad product, Dave Huynh, explains how the new feature works: If an advertiser says they are looking to appeal to readers who are interested in big data, for example, Flipboard can look into its interest graph and tell them that readers who like that topic are also interested in other topics such as Amazon and the cloud.

But for advertisers, that data only tells part of the story.

Digital ad management allows for almost constant fine - tuning of ad schemes for both publishers and advertisers.

Advertisers pay based on the number of viewers or listeners for a show, and Stern learned early on that the people who hated him actually listened to his show more than his fans.

It's long been the case that advertisers paid up to two to three times more for a top - rated sports event compared to a top - rated drama or sitcom, and sports value as real - time programming and its finite availability have only caused its status to grow, says Michael Neale, a managing partner for investment at Mediacom, a global media agency that co-ordinates and purchases advertising space on behalf of marketers.

The Super Bowl draws TV's biggest live audience of the year, and advertisers paid more than $ 5 million for 30 second commercials.

The ability for advertisers to get placement next to or in front of popular content on Facebook is limited.

On the other hand, first - time advertisers are at risk for spending a lot of precious capital for exposure they are unprepared to measure and leverage.

What's ironic is that while YouTube started purely as a repository for user - generated content, the company has recognized that it needs higher quality videos to draw the kinds of advertisers it wants — which sounds a lot like television's model.

For advertisers, working with drag performers can help a brand show LGBT consumers it wants to be part of their community, OutTV COO Danks said.

That's why Google shows shopping ads, connecting our users with thousands of advertisers, large and small, in ways that are useful for both,» Kent Walker, senior vice president at Google, said in a statement.

Among the advertisers that have already signed up for Twitter's Thursday night games are Anheuser - Busch InBev, Nestlé, Sony Pictures, Ford, Bank of America, and Verizon, a Twitter spokesman said.

Jessica Ong, Compete's director of online media and search, told the San Francisco Chronicle: «The message for the advertising industry is that more serious attention needs to be paid to social - networking sites like Facebook, and advertisers need to figure out how to leverage this traffic.»

Advertisers without a roadmap for this uncharted terrain are quickly becoming lost in forests of inaccurate data they can't make sense of or dark caves of illusory tech that yield no light at the end of the tunnel.

Indeed, by all indications, the main impact of the Russia disclosures on Facebook's business has been demonstrating for advertisers how effective the platform's ad - targeting tools can be and how much organic resharing and engagement is lavished on viral content.

New data streams and attribution models in advertising are making it possible for advertisers to understand the entire conversion flow of their customers.

Whether it be a food supplier for a restaurant or an advertiser on your website, understanding the needs and viewpoints of all parts of your supply chain and sales funnel can be incredibly helpful.

«Video is another area that may yet be monetized more aggressively,» says Brian Wieser of Pivotal Research, citing the need for more high - quality content that advertisers can associate with, instead of just having their own sponsored videos in News Feed, as a next step.

This «Diploma in E-Business» course is a comprehensive resource for marketers, business owners and advertisers who would like to get the most out of their digital marketing efforts.

«For advertisers, Snapchat offers a brand marketing experience that is uniquely mobile with incredible scale and despite what Instagram has done recently, it's quite different,» said Johnny Won, founder of Hyperstop, a tech consulting firm.

BI Intelligence, Business Insider's premium research service, has compiled a detailed report on live streaming video that examines the eruption of online video from the perspective of both consumers and advertisers and assesses how live streaming is emerging as the medium's next catalyst for growth.

Because most other advertisers in the display advertising space run ads for thousands of unique products or services together, custom designed ads and manual tagging are a great edge over the competition.

As the company has struggled with how to deal with stolen videos ripped from YouTube, live video both increases its amount of original content and offers an attractive opportunity for advertisers.

The kind of detailed demographic and interest - based targeting that the company specializes in makes sense for plenty of advertisers and marketers, but for a consumer - goods company like P&G that is more interested in broad reach and awareness, that kind of targeting may not be terribly compelling.

«Advertisers, not Facebook, are responsible for both the content of their ads and what targeting criteria to use, if any,» Facebook argued in its motion to dismiss allegations that its ads violated a host of civil rights laws.

I can understand why there might be questions about something new that's different, but we've really tried to do it from the point of view of the publishers, and we believe that we can create an environments that's actually really great for the publishers, really great for the readers, and also really great for the advertisers.

Analysts say some of the rebound is a result of what happened last year, when large numbers of advertisers put less into the upfront market and kept more of their spending for what is called the short - term «scatter» market, where ads are bought on an as - needed basis.

«For now, the options for advertisers are limited; companies can experiment with distributing live video feeds of their own, but there isn't much paid advertisiFor now, the options for advertisers are limited; companies can experiment with distributing live video feeds of their own, but there isn't much paid advertisifor advertisers are limited; companies can experiment with distributing live video feeds of their own, but there isn't much paid advertising.

Other risks it listed for potential investors include: A potential failure to attract new advertisers; the fact that most of its users are young, and by implication, fickle; and possible foreign government censorship.

That's another reason why Amazon's purchase of streaming rights for Thursday NFL games is such a big deal — also evidenced by the fact that Amazon is reportedly charging advertisers millions of dollars for ad packages for those games.

But the dream of building a large population first (and basically for nothing) so it can be marketed and sold to advertisers who will pay to access these folks is simply a nightmare today.

Data on users and their preferences and behavior is the Holy Grail for most advertisers, and the reality is that Google and Facebook have orders of magnitude more data than their nearest competitors, and more ways to slice and dice it.

Some of the world's biggest advertisers have put an unprecedented $ 26 billion in business up for review, setting off an industrywide showdown.

For broadcast TV, hits are essential: they grab a lot of eyeballs, then pass that attention to advertisers, who then give broadcasters more money to run more ads.

Anti-marketing programs are a problem not only for publishers, who stand to lose revenue, but also for advertisers, who need to get their messages in front of consumers.

The startup saw an unmet need for brand advertisers who sell most of their products offline to track whether their digital efforts were generating sales.

Snapchat has several different options for advertisers; video ads like the one McDonald's has launched are seen between views of Snapchat stories.

While some in the industry believe the printed word will attract a decent market for a long time to come, others argue it is just a matter of time before remaining newspaper advertisers follow the classified crowd online.