No one reads every single word
of an advocacy email, but when first reading that, I was able to get the gist immediately: There's this thing called the Wall.
Not exact matches
«In 2016, renewables received about 100 times more in federal subsidies than nuclear plants,» Michael Shellenberger, founder
of the Berkeley, California - based, pro-nuclear
advocacy group Environmental Progress, wrote in an
email to Grist.
But one
of the lawyers involved, Johnathan Smith
of the legal
advocacy and educational organization Muslim Advocates, told me in an
email that he believes the U.S. agency has jurisdiction to ensure that foreign air carriers comply with U.S. laws.
When I worked for a politician I was responsible for deleting all
of the mass -
emails sent by nonprofit
advocacy groups.
Example: Members
of the European Parliament voted to block an unsubstantiated claim about an ingredient added to formula following our
email campaign and
advocacy — but the European Commission ignored them.
Customized, In - Home Baby Education Assist in «Greening» Home for Baby Pre-natal Support by
Email Informational & Emotional
Advocacy In - Home Breastfeeding Support Postpartum Birth Experience Counseling Light Housekeeping; Laundry, Dishes Nutritious Meal Planning and Prep Postpartum Depression Prevention PPD Recovery Care Cesarean Support Mulitples Care and Education Sibling Assistance Newborn Sleep - Structuring Help Use
of Any / All Lending Library Items Resourcing and Referrals and so much more, as needed!
Labor Plus Package 4 In - Home Prenatal Sessions including: - Prenatal Coaching / Education - Planning for Birth, Written Wishes, etc. - Assist in «Greening» Home for Baby - Prenatal Support by
Email & Phone - Access to Free Lending Library Childbirth Class Series including: - 4 weeks
of group, interactive learning Labor Support including: - On - Call 2 Weeks Pre / Post Due Date - Continuous Physical Support in Labor - Non-Medical Pain / Comfort Measures - Informational & Emotional
Advocacy - In - Hospital Breastfeeding Support - In - Home Breastfeeding Support 2 In - Home Postnatal Sessions: - 5 hours
of Postpartum Care - 1 Overnight Postpartum Shift - Postpartum Birth Experience Counseling - Resourcing and Referrals
As for the broad applicability, we're seeing it every day in the nonprofit world, as plenty
of groups are learning to use their supporter lists for more than overnight fundraising and
email advocacy — some are finding ways and providing tools to turn supporters into evangelists in whatever communities they're a part
of (whether local or not).
In the meantime, plenty
of us are using
email all the time to spread nasty rumors, raise money and maybe even do a little
advocacy.
With local officials from school board on up now hearing from internet - organized constituents, and with cadres
of veteran Obama volunteer commandos dug in across the country post-election, we may see an explosion
of email, online video, social networking outreach and all
of the other tools
of electronic
advocacy in the coming months — but this time turned on the projects in the stimulus bill, not on electing a candidate.
Besides noting that predicting the death
of email is a sure - fire way to get media attention (particularly if you're a company that might stand to benefit from such a development), I'll just close with a cautionary tale for would - be futurists — if I remember correctly, online guru Seth Godin predicted the death
of email advocacy within five years at the GetActive user conference... in 2005.
Your site should feature prominent links to your social media channels, for instance, and it should also connect in an easy and straightforward fashion with the signup form for your
email advocacy / Constituent Relations Management system, as we'll discuss in more detail in the list - building section
of the chapter on
email as a political tool.
The Obama campaign's
email strategy, and like so much else the campaign did online, built on the experience
of previous political campaigns and nonprofit
advocacy groups, relying on incremental improvements over past practice.
I'm talking about sending mass
email of course, which is the single scariest act in the world
of digital communications,
advocacy and politics.
But earlier this year, several
of the e-
advocacy consulting firms and service providers released a joint study
of the use
of email for
advocacy, communications and fundraising by nonprofit organizations.
The
email lists
of a thousand different
advocacy organizations?
Pingback: e.politics: online
advocacy tools & tactics» Two - Thirds
of Obama's Online Fundraising Was Via
Email
The latest evidence comes in a quick
email from Convio, one
of the online
advocacy providers: Please be advised that the House
of Representatives is currently imposing limits on inbound communications from constituents because volumes are so high that Congressional...
MySpace can definitely be used for recruitment and as a mass communications tool, particularly if you're trying to reach younger voters who have moved away from the casual use
of email, but most advice I've seen about using social network sites for political
advocacy stresses the importance
of moving MySpace friends onto normal
advocacy lists as soon as possible.
The guide begins with an introduction to the internet as a medium for political change and eight simple rules to get you started, and then moves on to cover topics as varied as political websites, online fundraising, internet video, social media tools such as Facebook and Twitter,
email advocacy, viral marketing, online advertising and the subtle art
of search engine optimization.
Felkel said that as
advocacy groups have enthusiastically embraced technologies like
email, they've lost sight
of the personal touch and real - life relationships that makes for successful lobbying.
He also provides more - detailed training sessions on best practices in the use
of particular applications such as social media, social networking, blogs, online video and
email advocacy.
Earlier in the week, we saw how Charles Lenchner is using the document hosting / distribution site Posterus to help track MoveOn.org
emails, and already we get to check out another cool
advocacy - related way to put the site to use, in this case by Josh Levy (formerly
of tPrez) and the folks at Free...
Completing the
email activism trifecta
of the last couple
of days, Julia Rosen writes in with a brutal critique
of a recent series
of advocacy / fundraising messages sent to the old Phil Angelides list, which his campaign built while being crushed by Ah - nold in California this past Fall.
The
email from Forward NY — a collection
of labor groups and
advocacy organizations opposed to Spitzer's candidacy — criticizes Spitzer for not participating in the public financing system in New York City and «jetting around» to various talk shows on cable and network TV.
And I'd argue as usual that a single online action like this one is usually going to function best if it's just one piece
of an overall blitz including
emails, letters, phone calls, Tweets, blogger outreach and (as this group wisely knew to do) personal meetings with the
advocacy target.
The
email advocacy frenzy continues apace — hot on the heels
of yesterday's Post article, techPresident announces that it's started collecting campaign
emails via Michael Whitney's Politikr application, letting us get a consistent look at how often the presidential candidates are messaging their lists and what they're sending, information that's more useful than, say, how many MySpace friends someone has.
Earlier in the week, we saw how Charles Lenchner is using the document hosting / distribution site Posterus to help track MoveOn.org
emails, and already we get to check out another cool
advocacy - related way to put the site to use, in this case by Josh Levy (formerly
of tPrez) and the folks at Free Press:
Last week, I sent an innocent messsage out to the Progressive Exchange
email list, asking folks to send along examples
of good
advocacy sites to help with a presentation I was finishing.
Commonly, tabs might feature different issues and actions, and many
of the
email -
advocacy vendors now offer the ability to incorporate action alerts into tabs.
Likewise, posting an
advocacy action such as a «send an
email to Congress» message to a Facebook page usually yields some results, but generally with a much lower action - rate than you'd expect from an
email list
of equivalent size.
The latest evidence comes in a quick
email from Convio, one
of the online
advocacy providers:
Candidates have used blogads for fundraising,
advocacy groups to build their
email lists, authors and publishers to promote books, and campaigns
of all stripes to publicize their positions and to help launch viral campaigns.
Wikipedia and a slew
of other sites may have shut down today to protest SOPA, but that's not the only big story in the online
advocacy space this week: yesterday Blackbaud announced that the company would be buying Convio, a leading provider
of email advocacy and online fundraising for...
In practice, a fundraising appeal or
advocacy action sent via
email tends to have a response rate 10, 20 or 30 times higher than the same action promoted to the same number
of people via Twitter.
Advocacy is different: without the urgency
of a campaign, supporters are likely to tolerate fewer
emails, and they may respond to those messages at a much lower rate than they did when the White House was on the line.
Email advocacy and fundraising systems are really just specialized examples
of CRM (customer / constituent / contact management) software, while blogs and website content management systems are database - driven, as are online ad serving systems.
The results in terms
of supporters gained, funds raised or
advocacy actions taken are at times astonishing, but in many other cases they're not — they're often no more than comparable with those gained from
email list - building and other forms
of online outreach, and are frequently worse.
Delany can provide in - depth analyses
of clients» existing online
advocacy campaigns,
email marketing, online fundraising, websites and social media channels, followed by recommendations for improvements and future steps.
Advocacy rates were calculated from email with a simple online advocacy action sent to the full file or a random sample of the fu
Advocacy rates were calculated from
email with a simple online
advocacy action sent to the full file or a random sample of the fu
advocacy action sent to the full file or a random sample
of the full file.
Stepping back from the
email precipice for a minute (that Cap Ad study has been stirring up some BIG waves in the online
advocacy world), ealier this year the Bivings Report conducted a study
of how campaigns for U.S. Senate were using the internet that's worth checking out.
Spam blockers are our enemies, for one thing, since they have the potential to cripple
email advocacy (the spambot at one
of my old day jobs sometimes caught our OWN
advocacy messages, reminiscent
of the early B1 bombers jamming their own radar).
For an
advocacy or fundraising
email, particularly the first to a given population, the unsubscribe rate often exceeds one - quarter or one - half
of one percent
of the list; I'm curious what the equivalent rate for a txt campaign is going to be.
Part
of the problem is us:
advocacy groups have gotten very good at flooding Congress with messages from their own constituents, typically via
email but also by phone and by social media channels like Twitter and Facebook.
We'll discuss some secrets for effective
email advocacy below, but for now keep in mind Two Golden Rules
of email organizing: if you're contacting Congress or another representative body, you generally should only let people contact their own legislators through your system (rather than spamming all
of Congress).
Things were different a few years ago, when
email advocacy was relatively new, but unless they've been stingy with their
email addresses, activists these days are buried under a slew
of messages every week.
Balancing message frequency and coming up with relevant content are already critical parts
of email list management, and I think they'll be even more so for SMS
advocacy lists.
But more than a dozen
advocacy organizations — including the Electronic Frontier Foundation, New York Civil Liberties Union and Sunlight Foundation, as well as New York - based good government groups — sent a letter to the governor late last month, arguing his policy was technologically unnecessary and out
of step with the federal government, which saves
emails from rank - and - file employees for seven years.
It's just that along the way, a few new tools came along like online databases, services for mass
emailing and online
advocacy, donation and membership software, field organizing and walk list software, online voter databases, mapping tools, phone apps, the blogosphere and the rise
of crowd sourcing.
The trouble with «Big
Email,» the kind
of online
advocacy Move.On pioneered, is that even as the Internet makes it easier for us to «find each other,» it makes it harder for us to «bind with each other,» writes Sifry, in «common focus.»