The national association is monitoring the development
of affinity marketing programs as a growing trend in the industry, the benefits of which will ultimately be determined by the marketplace, NAR analysts report.
Jerry Moon, executive vice president of John L. Scott Inc., which has 2,300 salespeople in 82 offices, says that the Costco - AmeriNet deal simply didn't generate enough new leads and that too many salespeople «were just dead set against the effects
of affinity marketing.»
Not exact matches
Travis Isaacson, senior director
of organizational development at Access Development, a Salt Lake City,
affinity marketing business, doesn't want anything that fancy, just an iPod Classic with 120 GB
of memory instead
of the old 80 GB model he has now so he can squeeze in more
of the business books he downloads from Audible.com.
The report notes that while the United States and Europe remain priority
markets because
of size, language, cultural
affinities and strong copyright regimes, China and India are important emerging
markets.
We're confident this brand positioning, alongside the delicious flavour
affinity of rum and coconut, coupled with a lower sugar content and clean, natural taste will appeal to our core target
market of women and men aged 21 +.»
In addition to providing activities
of interest to their members, company - sponsored
affinity groups come together with company management to find ways to recruit new employees and
market products.
Lavalife was purchased in April, 2004 by MemberWorks Incorporated, a provider
of consumer and membership services through
affinity marketing and online channels for approximately $ 152.5 million CAD in cash.
And despite the smaller - than - average growth in some
of these international
markets, consumers in most countries have demonstrated their
affinity for reading on their devices.
You can build what's known as an
affinity network, meaning, the purpose
of this group is solely to support your aims — in this case
marketing your book.
Those with some knowledge
of market history may remember in the»60s and»70s, there was an
affinity for dividends, with many companies borrowing to pay the dividend, and others neglecting necessary capital expenditure to pay the dividend.
The aggressive
marketing continues for so - called «
affinity cards,» which feature the image
of something a consumer loves such as a sports team, a university, or even a picture
of the family pet.
Rates not available to the general public include direct
marketing offers, corporate discount rates, convention rates, group rates, meeting rates, any rates requiring membership in a club such as AAA rates,
affinity programs, or other organizations where the rates are targeted specifically toward a group
of individuals and not intended for the general public.
Topics range from history and criticism, to the art
market and utopia; «the talks will draw on the distinctions and
affinities between the socially engaged artistic, curatorial, writing and administrative practices
of the two geographic regions.»
You are right to highlight the
marketing imperative but lawyers being creatures driven to produce ever higher levels
of fees, are not going to feel any
affinity towards producing «sexy» material unless they know that there will be a return on investment
of their time.
My
affinity to and interest for Legal Alliance perceives and understands itself as the gateway for other lawyers and their clients, who are looking for an access in those
markets and jurisdictions, where Legal Alliance is represented by members
of its international network.
«A strong
affinity for the brand and the desire to be a part
of the Apple ecosystem still keeps Apple at the top
of the
market,» Scarsella told the E-Commerce Times.
In November 2016, Facebook said it would disable the use
of «ethnic
affinity marketing for ads that we identify as offering housing employment or credit.»
Over 20 years
of experience in the financial services industry in card program and portfolio management;
marketing, operations and product development / management for credit, cobranded,
affinity, debit, prepaid, stored value and chip card products; sales management, co-brand contract experience and consulting with a focus on strategic planning and product innovation.
Partnered with SVP
of Marketing to source and recruit a VP of Marketing and Executive Director of Public Relations Organized low - cost, high - impact experiences and team - building programs including pop - up ice cream carts, mixology classes, and holiday toy drives to encourage and foster a collaborative and inviting work environment Directly managed communications coordinator Acted as the studio lead on multi-platform publicity campaigns for television series on Netflix, ABC, and Disney XD Crafted communication strategy with studio and production executives to increase series awareness and affinity Coordinated press set visits, recording session observations, screening events, and marketing photo shoots Actively pitched content to entertainment, trade, and consumer media across print, online, radio, and electronic p
Marketing to source and recruit a VP
of Marketing and Executive Director of Public Relations Organized low - cost, high - impact experiences and team - building programs including pop - up ice cream carts, mixology classes, and holiday toy drives to encourage and foster a collaborative and inviting work environment Directly managed communications coordinator Acted as the studio lead on multi-platform publicity campaigns for television series on Netflix, ABC, and Disney XD Crafted communication strategy with studio and production executives to increase series awareness and affinity Coordinated press set visits, recording session observations, screening events, and marketing photo shoots Actively pitched content to entertainment, trade, and consumer media across print, online, radio, and electronic p
Marketing and Executive Director
of Public Relations Organized low - cost, high - impact experiences and team - building programs including pop - up ice cream carts, mixology classes, and holiday toy drives to encourage and foster a collaborative and inviting work environment Directly managed communications coordinator Acted as the studio lead on multi-platform publicity campaigns for television series on Netflix, ABC, and Disney XD Crafted communication strategy with studio and production executives to increase series awareness and
affinity Coordinated press set visits, recording session observations, screening events, and
marketing photo shoots Actively pitched content to entertainment, trade, and consumer media across print, online, radio, and electronic p
marketing photo shoots Actively pitched content to entertainment, trade, and consumer media across print, online, radio, and electronic platforms.
NAR's
affinity marketing working group is in the process
of developing a white paper on the impact such relationships have on practitioners.
At the heart
of the discontent among the salespeople and brokers who oppose
affinity marketing plans is the reduced commissions earned in such deals.
Established a working group
of members and staff to monitor
affinity marketing activity in the industry
«Some people around here don't even know that [
affinity marketing] is going on, and that kind
of ignorance isn't good for any
of us,» he says.
Many
of the questions swirling around the
affinity marketing trend have yet to be answered because the movement is still in its infancy.
To increase awareness
of the trend, NAR sponsored a State & Local Issues Forum during the Midwinter Meetings in February that featured a panel presentation on
affinity marketing and relocation practices.
Salespeople around the country heaved a huge sigh
of relief recently after the collapse
of the much - talked - about
affinity marketing deal that two large independent brokerages planned with the discount retailer Costco Cos. and AmeriNet, a newly formed financial services company.
«Agents are gravitating to the CENTURY 21 System because they want to be a part
of a culture
of purpose - driven professionals who earn the trust and
affinity of homebuyers and sellers better than anyone in the business — and the three - peat sweep
of J.D. Power helps to affirm that,» adds Cara Whitley, chief
marketing officer
of Century 21 Real Estate LLC.
In doing so, the brand is earning the trust and
affinity of industry professionals and homebuyers and sellers around the globe who are in the
market for a new place to call home.
Generation Y buyers are entering the home buyer's
market armed with spreadsheets (digital,
of course), instant communication, and an
affinity for technologically friendly spaces.
And if consumers recognize that the
market supports rebates in the form
of dollars, airline miles, or other benefits, they'll ask for discounts whether or not they're working through an
affinity group.
By allowing brokerages to upload a catalog
of live listings and target users based on their past interaction with specific listings, Facebook lets agents
market to users who directly demonstrate
affinity for their homes for sale, which should improve lead quality and ROI.
In its recently released annual report to shareholders, Indianapolis - based Simon Properties Group Inc., the nation's largest publicly traded retail real estate company and the largest owner
of retail shopping centers, boasted
of its achievement by stating that its MALLPeRKS
affinity marketing service is the country's largest frequent - shopper program.
«We admire what Brian and his sales associates have accomplished in the highly competitive
markets of Ventura and Los Angeles counties, and we expect to continue what they have been accomplishing for years — delivering a remarkable customer experience and creating an
affinity and trust with their clients,» says George Morris, founder and chief executive officer, CENTURY 21 Everest Realty Group.