If your website experiences a loss in visibility in organic search results, the first step is diagnosing whether it's a penalty or a
result of an algorithm update.
For the most part, this aligns with advice I've been giving long before any
news of algorithm updates started floating around.
SEO is a dynamic process that must change to reflect the
hundreds of algorithm updates rolled out each year, so determining a cost amount is dependent on a wide range of factors - including the condition of your existing website and your needs (like buying a car).
Google is getting better at identifying quality content and its
succession of algorithm updates will continue to downgrade the appearance of poor and spammy pages in its results.
With the recent unfortunate Analytics change (not provided to 100 %) and the
rain of algorithm updates in the past 18 months, Google seems to make everybody's life harder.
We have been dabbling with SEO way back in 2010, the so - called «new age» where Google introduced
myriads of algorithm updates that resulted to tons of websites being penalized — because they were manipulating some of the ranking factors.
You'll learn the
history of each algorithm update, how frequently each algorithm is refreshed by Google, how each impacts organic search results, and how to mitigate the risk of being flagged by any of these algorithms.
While the Panda update was primarily targeted at thin and low - quality content, Google Penguin is a
set of algorithm updates that puts more focus on incoming links.
Google says
most of its algorithm update are related to content relevance, so relevance is likely to be the basis of this month's update as well.
The word «penalty» gets thrown around often as a way to describe a sudden loss of search engine rank, but there is an important distinction between manual penalties specifically created to target a domain and the automatic search rank drops that come about as a
result of an algorithm update.