Sentences with phrase «of audience reach»

Before publishers do that, they should ask themselves the following questions: How successful is Hulu compared to Youtube in terms of audience reach?
Second, the size of the audience you reach online matters a lot less than reaching the RIGHT audience, in this case not just reporters but also bloggers and activists who could help spread the word and keep the pressure on CNN.
A higher number of posts can increase the size of the audience reached.
Hardaway (Diamond) and Rochelle Richardson (Silk) said they reached out to Facebook in September about a decline in the size of the audience reached with their posts.
And an archive will be available starting this summer where the public can view the ads and get more information on them, such as how much money was spent, the number of impressions they received and the demographics of the audience they reached, Leathern told reporters.
NBCU wants to increase the streams it serves and lower the age of the audience it reaches for the Olympics.

Not exact matches

A respected research firm recently accused Facebook, for example, of «failing marketers» because content posted there reaches barely 6 % of its promised audience (and it's trending downward).
Nielsen said Carlson's first night at 8 p.m. attracted 3.17 million viewers, beating the combined audience of MSNBC's Chris Hayes, who reached 1.52 million viewers, and CNN's Anderson Cooper, who reached 1 million.
When you have a clear idea and focus of the age group you are targeting, the gender and even the interests or hobbies your audience has, it becomes simple to develop strategies that are the most suitable to reach them.
Building an e-commerce empire is about spreading awareness of your brand so that it reaches wider audiences.
Secondly, the site is focusing on traditional, web 1.0 display ads, with less than 15 percent of its ads utilizing social data to reach a more targeted audience.
Certainly, if your endorser blasts out content that has the ability to go viral (like a compelling video), that's a good thing but it takes a great deal of twitter messaging to reach their audience.
Identify your target audiences in defined market segments, and then outline various methods of reaching those audiences.
The more knowledgeable you are of your own brand and business, the easier it will be to reach any intended audience.
To continue reaching your target audiences, you must either step it up in terms of content or consider allocating a budget for Facebook advertising, even if it is just a small one to start.
For some publishers such as BuzzFeed or the Washington Post, distribution and audience reach is of paramount importance, and so pushing all of your content to Facebook makes sense.
He says Trend Hunter's client advisers are company veterans, editors who have published thousands of articles and, perhaps most important, are young enough to identify with the audiences that brands are hoping to reach.
We mention all of this because you can choose the greatest web hosting service in the world, but if your ISP is putting some kind of limitations on your site, or trying to charge you unaffordable fees to reach a wider audience, your hosting service isn't going to matter.
In the not - so - distant past, much of the power and influence — both financial and journalistic — that traditional media entities used to have stemmed from their control over the distribution channels through which their content reached its audience.
Choose a brand designer whose style of design matches the style you need (not the style YOU prefer, but the style that best represents your brand and will reach your target audience).
Then he took to Periscope to discuss the findings with his followers, sharing the same content with a new audience in a new format, fielding questions and comments and extending the life and reach of his blog post.
There are plenty more examples such as Rihanna's Fenty Beauty, Pixar's Coco, and Warner Brother's Wonder Woman scoring major paydays, awards, and millions of raving fans as a result of delivering products that reached underserved audiences and celebrated our differences rather than ignoring them.
He wants to take Fast N» Loud to more countries — which has as much to do with extending and solidifying the reach of the brand as it does keeping the show fresh, to him and to the audience.
He is passionate about demonstrating the uniqueness and buying power of diverse audiences and how they can be reached through mobile technology.
Identifying the type of content that you want to share, identify how it can boost brand awareness, and then diversify to reach a multitude of audiences.
At the same time, you won't be targeting or segmenting your audience appropriately, which defeats the purpose of using some of these tools to save time, remain productive and reach your marketing goals.
Of course, for many of the socially responsible companies, including Wild Planet Toys, reaching as wide an audience as possible is crucial if their mission is to be realized — it's important to spread the word as well as to bring in enough revenues to carry oOf course, for many of the socially responsible companies, including Wild Planet Toys, reaching as wide an audience as possible is crucial if their mission is to be realized — it's important to spread the word as well as to bring in enough revenues to carry oof the socially responsible companies, including Wild Planet Toys, reaching as wide an audience as possible is crucial if their mission is to be realized — it's important to spread the word as well as to bring in enough revenues to carry on.
«One thing I learned: If you don't respond to something controversial like this immediately, you lose the audience and the attention of the people you are trying to reach,» Opiah says.
If the message is clear and you are reaching the right audience, the response will be out of this world.
Not only will you reach a whole new audience of shoppers, but these customers can also give you glowing merchant reviews within that community, which will persuade even more shoppers to buy from you.
With the use of live streaming, Periscope, Twitter and Facebook audience reach is actually bigger than ever before.
From label execs to music bloggers to managers and beyond, there's a long list of people who an artist must build relationships with in order to reach larger audiences and expand their brand.
Under a set of deals, the likes of the New York Times and BuzzFeed will «publish» articles right within Facebook's iOS app where they will reach a mass audience — and everyone will make money.
So for me I have to remember there are new people and businesses popping up all the time that have their own set of followers and how how can you try to be reaching them and just learning about new audiences and new brands and new people.
While you'll certainly reach a larger audience online, sometimes there are huge benefits from gaining a few loyal customers in the early stages of your start - up who will act as brand ambassadors for the rest of your company's life.
Adding great customization, search and curation capability positions Texture to reach beyond traditional magazine readers to a new audience of «people who almost exclusively consume their content on the screen, rather than off the page,» says Maich.
As I've explained before, the risk with an offer like Facebook's is that it gives media outlets something they desperately need: A chance to reach a massive audience with their content, and a share of the ad revenue.
Precision and accuracy are key to building audience profiles if you're trying to understand a consumer and who they are, and key if you're trying to target and reach a particular type of person.
Mark Britt of iflix says the firm's latest effort is an attempt to reach a much bigger audience by offering content for free.
This is an audience that spends money and is comprised of a hard to reach demographic that is men 18 to 34.
Even for publishers who reach their core audience through other forms of content (like text articles) on their own sites still see the highest rate of engagement with videos when it comes to their Facebook page.
At the end of the day, public relations is about reaching the public, and even just a mention in the free weekly newspaper that can be found in most communities will guarantee visibility with an audience of potential customers.
«The intent of the message is almost always different than the impact of the message, meaning that what you intend to say is going to reach your audience differently, and likely negatively.
With growth in mind, Yahoo has made several high - profile acquisitions aimed at building the Sunnyvale, California - based tech company's audience reach and depth of talent.
«Yahoo is looking at how to increase reach or audience, and monetization or yield on monetization,» says Michael Yang, managing director of Comcast Ventures, in San Francisco.
Traditional videos reach an average audience of 928 while live videos saw 1,043.
Tailored Audiences offer a great opportunity to increase ad performance because you can drive more targeted ad creative to reach specific segments of users... but can it really be that good?
We live in the era of the «niche,» when publications, websites, and influencers are all able to reach audiences and demographics that were unknown and untapped just a few years ago.
Not every name is going to encompass all of these factors, but considering them gives a better sense of how memorable a name may be when it reaches the eyes and ears of a brand's audiences.
The goal of media outreach is to reach a wider audience, not to collect logos to post on your webpage.
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