Read about how to host the perfect book signing here, check out the pros and cons
of author blogging here, find out how to keep the interest of millennials with your books and online author platform here, and tons more!
I'm a big proponent
of authors blogging.
Not exact matches
Another example highlighting the importance
of guest
blogging as a form
of B2B influencer marketing is Jon Cooper, the
author Point Blank SEO, a link - building blog.
Charles Duhigg, staff writer for The New York Times and
author of The Power
of Habit, answers questions from readers on Quora on topics ranging from how to develop a
blogging habit to what it's like to work as a journalist.
She is a 25 - year veteran
of the marketing field and has
authored 10 books about marketing, branding, and social media, including the highly popular 30 - Minute Social Media Marketing, Content Marketing for Dummies,
Blogging All - in - One for Dummies and Kick - ass Copywriting in 10 Easy Steps.
But imho guest
blogging will always play a role with engaged blog
authors — correct me if I'm wrong, but the kind
of guest
blogging you're talking about here refers to the kind
of content marketing spam you quote in the beginning — resulting in a number
of inbound links.
Ruth Burr
of SEO Moz recently shared tips for getting Google
Author to work when you have multiple people writing on one web site — such as multiple employees
blogging for brand advocacy.
She is the
author of various
blogging and marketing books, including Zero to Blogger.
My interests (and
blogging habits) trend toward the practical aspects
of a much more embodied anthropology than is generally acceptable, a hermeneutic that takes its cue from the biblical
authors themselves, and the continuing reformation
of evangelical ecclesiology.
Hannah has been
blogging beautiful eats at Bittersweet Blog for a decade, and she is also the
author of several vegan cookbooks.
I'm posting from Mom 2.0 Summit this morning, where I'm wearing my hats as a consultant (helping a client with their conference presence), blogger (I'll be speaking on the state
of the
blogging union), and
author (Asha and my work was nominated for two Iris Awards!).
The initiative, part
of AGU's increased emphasis on the topic, included workshops on speaking and science
blogging and a panel with several
authors of books on climate (including this reporter).
Sewalt is the lead
author of the landmark enzyme GRAS review paper in «Industrial Biotechnology» and has
blogged for New Harvest.
Dr. Scott Olson
author of «Sugarettes» will be personally coaching us off sugar with his «30 Day Sugar Free Challenge» and I will be
blogging over here about going whole foods and sugar free as well, pre-registration is FREE if you sign up before Jan 1st at www.OlsonND.com.
My favorite episodes are: Talking fashion and
blogging with Liz Schneider
of Sequins & Stripes, How to create a capsule wardrobe with Caroline from Un-fancy, and how to create a beautiful, value - driven outlook on life with Alex Ikonn,
author of «The Five Minute Journal.»
He's the
author of «The Modern Man: A New Perspective on Dating, Lifestyle and Relationships» (slated to be released in 2013) and communicates authentically with his followers through Skype,
blogging and video posts.
The community aspect
of blogging also brings huge advantages to education - due to the ability to comment on articles and provide feedback, visitors can communicate with
authors in a way that further enhances their learning and understanding.
The
authors» examples
of beyond - school learning, from
blogging, to multiplayer online games, to Wikipedia, serve to illustrate the new, fluid culture
of learning.
In Igniting the Learning Engine: How school systems accelerate teacher effectiveness and student growth through Connected Professional Learning (which we
blogged about here: http://www.coreeducationllc.com/blog2/igniting-learning-engine/),
authors profiled four school systems that, with an intensive focus on improving the quality
of instruction through professional learning, have seen above - average results with a relatively high - need student population.
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But perhaps the best reason for
authors to guest blog — and one
of the main reasons to be thankful that guest
blogging isn't «dead» — is that it helps you connect with more
of the people you wrote your book for.
David went to one
of my all time favorite
authors, Tom Peters and got two excellent examples
of blogging to book writing.
Guest
blogging is one
of the most powerful sales tools for all
authors, but especially if you write nonfiction.
I think some
of the most successful blogs that I see from
authors are usually multi-contributor blogs, where you see like five or six thriller
authors or romance
authors or science fiction
authors get together, and that helps reduce a little bit
of the burden and the pressure because you're trading off
blogging responsibilities, but you're also bringing together all
of the different audiences you have, and there's a lot
of good cross-pollination there.
Not only is it time for
authors to take control
of our own careers, we have the opportunity to grow our own global empires (something I recently
blogged about) via strategic partnerships.
One
of the ways that you can draw readers in and establish a platform is through consistent
blogging about your topic if you're nonfiction
author, or about your writing and other books if you're a fiction
author.
Details: An international
blogging competition from the NUHA foundation established «as a platform to debate issues
of education and development, and to provide an opportunity for
authors to be published and to develop their self - confidence».
Over the last two years since I jumped into the
blogging game, I have seen at least half a dozen cases
of well - known
authors doing something equivalent to sticking their foot in it and pissing readers off either in small numbers or large.
Blogging is just one out
of several strategies that I recommend to
authors.
While reading the tragic stories
of flood victims, I couldn't help but think about Jeffrey Jackson's book Paris Under Water, which I
blogged about after hearing the
author speak at Davis - Kidd Booksellers.
All the platform advice
of blogging, Twittering, and whatnot applies here for the
author to make themselves known.
When someone talks about the advantages
of video
blogging for your
author platform does your heart start to race with that how - am - I - going - to - find - time - to - learn - another - new - thing feeling?
As it turns out, most
of them are either by
authors who have never been a part
of the program and are speculating about whether it's a good idea or not, or by people who are
blogging their epic quest to get as many nominations as possible during the 30 - day window (which I think is a bit silly, since the decision is mainly based on the publishing team anyway — Beauty's Songbook scraped by with only two days in «Hot and Trending» and pretty much no support from my fans).
I absolutely love being a part
of the YA book community and love that I am able to promote many
of my favorite books and
authors through
blogging.
You can also find out some more excellent
blogging tips from Emily Benet, the winner
of the
Author Blog Awards in the Published
Author category.
So far, we've
blogged about how to discover your book's brand, how to craft a professional
author bio, how to hook people you talk to on the concept
of your book, and even how to become a marketing expert in just a few steps.
In the meantime, I'm back in the room — and I've just been
blogging about the benefits
of going offline on the advice blog
of Alliance
of Independent
Authors.
Much like the App Store democratised the creation
of software and
blogging platforms spawned new media companies, the iBook
Author and Apple's online bookstore will open up educational publishing to new companies and to individual academics who want to create their own texts.
It's no secret that I am a big proponent
of blogging for
authors, business owners, and anyone who wants to establish authority online.
So if one
of my topics is common marketing struggles
authors have, I could write about
blogging, using social media, purchasing advertising, or pitching to media outlets.
But it's been hard to sell
authors on
blogging if they aren't
blogging already because I didn't understand the mechanics
of why
blogging was such a powerful way
of networking.
There is a lot
of info on
author websites and blogs in my book I have
blogged about that in the past and may do so again, but in the meantime if you have my book, give those sections a look.
It has a whole series
of chapters on
blogging for
authors.
Blogging about the sale
of the company to Pearson / Penguin, she writes, «Despite ASI's claims about customer satisfaction, the comments threads
of my posts about ASI's acquisition
of Xlibris, Trafford, etc.... are replete with complaints from unhappy
authors, and I receive many more via email.»
Actually, it was two gigs: first
of all, a 90 - minute talk about how to self - publish to a professional standard, as part
of the university's Reading Series
of public lectures, followed by a 75 - minute seminar with MA students talking about
blogging for
authors.
Posted by Victoria Strauss for Writer Beware A little while back, I
blogged about yet another
of the ways in which PublishAmerica was attempting to extract cash from its
authors: a fee - charging «literary agency.»
Steve Z said: «Angry Games... this whole thing about an
author signing away rights for life is pure bs,» and «This is one
of the most
blogged falsehoods I see on indie sites.»
With
authors who consider
blogging to market their book, the chain
of events usually goes something like this: First, the
author's book nears its publication date.
Two perfect examples are:
of course, utilize the tools available through
Author Marketing Club, and second, become comfortable
blogging, whether written, video or podcast.
by D'vorah Lansky Being that
blogging has become so popular in our
author community, and the fact that I've received dozens
of requests to teach more about
blogging AND the fact that we had 58 comments on last week's blog post, I thought you'd find it helpful if we began a column where we share
blogging tips and strategies.