I've analyzed millions of links and thousands
of backlink profiles.
However, due to aggressive link building, inappropriate link building, and downright spam - level tactics, Google has gradually increased the sophistication
of its backlink profile analysis and has refined the way it views backlinks as a means of conveying online authority.
Your strategy should carefully balance sites that are easy to have content posted on and sites that are more authoritative, gradually increasing the overall authority
of your backlink profile — but I'll get into more detail on this later.
I've been doing SEO for law for over a decade — the only way to develop this kind
of backlink profile this fast is through an extremely aggressive campaign by experienced, SEO experts with deep contacts.
Not exact matches
The
Backlink Explorer allows you to browse through the link
profiles of other websites.
Soon after the Penguin algorithm was introduced, webmasters and brands who had used manipulative link building techniques or filled their
backlink profiles with copious amounts
of low - quality links began to see decreases in their organic traffic and rankings.
Take a look at the
backlink profile of a URL that links to our Toys «R» Us example.
With a little digging — such as evaluating your
backlink profile to determine the state
of your offsite strategy, or conducting competitive research to see how your content stacks up against a competitor's — you should be able to pinpoint the problem further.
Up until now, if you wanted to get on Page # 1
of Google you had to invest a lot
of time and effort building a strong
backlink profile.
For folks who still find value in buying links, we certainly recommend these processes for adding an appropriate amount
of «noise» and «authority» to your
backlink profile.
The first thing is to analyze the
backlink profiles of sites ranking most prominently across your target SEO keywords.
I'm not saying you should never get links from «low quality» sites or that you should waste much
of your time monitoring your
backlink profile for «garbage links.»
Compare your
backlink profile with the ones
of your top 10 competitors and learn how to outrank them in the search engines.
Hi Erik, I'd say that it took a lot
of time and a lot
of luck to find a pretty good expired domain with a pretty clean
backlink profile in an interesting niche.
There's different types
of penalties that exists for thin and low - quality content as well as really spammy,
backlink profiles where people just went out and procured links from a whole bunch
of different places.
Analyze your competitor's
backlinks with ahrefs.com and go after some
of the best links you see in their firm's
profile — if they have them, maybe you can get them too.
Healthy
backlink profiles are an indication
of popularity and authority, and these authoritative sites rank high in Google.
Diversity Your
backlink profile has to be diverse, which means your website needs links from many different kinds
of sites: Web 2.0, local / legal / paid directories, press release distribution, article syndication, guest posts on trusted law - related sites, authority posts, social media, and PBN (private blog network) links with strong metrics.
Remember that if you have thousands
of backlinks to go through, you can analyze your link
profile by referring domains.
For starters, it's a good idea to examine the Overall Rating score for every website — an assessment
of every link
profile's strength based on all the
backlink factors above.
In this video, you'll learn to create a disavow file in SEO SpyGlass and upload it to Google to get rid
of harmful links in your
backlink profile.
If you switch to Summary, you'll see an overview
of your
backlink stats: the number
of your
backlinks and referring domains, a progress graph for your link
profile's growth, a map
of your links, anchor text stats, and your most linked - to pages.