That's the same message that Lagunitas outlined when it announced its deal with Heineken: increased distribution thanks to the support
of a bigger brewer.
Not exact matches
There's a
big hurdle standing in the way
of every
brewer who wants to blend pot and beer, though: the U.S. Drug Enforcement Agency.
The world's largest
brewer is also thinking much
bigger: Earlier this month it confirmed talks
of a possible merger with SABMiller.
The world's
biggest beer makers have been angling to tap rising interest in the craft category, which generated $ 19.6 billion in retail sales last year and now accounts for 11 %
of the total beer market, according to industry trade group the
Brewers Association.
Denver is the home
of the Great American Beer Festival and many
of craft's
biggest names, while Charlotte is a fast - growing beer city with a number
of very strong
brewers who are gaining a national reputation.
Carlsberg The Danish
brewer reduced its forecast this summer: It now expects sales in Russia, where it is the
biggest brewer — the company says it commands 39 %
of the country's beer market and operated 10 breweries — to full 6 % to 7 %.
The companies that make those beers, Boston Beer (sam) and Molson Coors (tap - a) respectively, have found themselves in a war
of words after The New York Times published an op - ed by Boston Beer founder Jim Koch in which the
brewer lamented the effect
Big Beer mergers have had on the craft beer industry.
The rate
of growth has made the category a «major priority» for
big brewers, Stirling tells Fortune.
The Heineken - Lagunitas link - up is part
of a broader trend
of the world's
biggest brewers scooping up full or controlling stakes in craft beer rivals.
«The growth is driven by consumer trends rather than the classic push from
big brewers,» says Jonnie Cahill, Heineken's senior director
of low and no alcohol, citing an increasing interest on wellness and balance.
AB InBev, the world's
biggest beer
brewer, has acquired a significant stake in one
of China's best known craft
brewers, in a move that shakes up the country's tiny but booming craft beer scene and, the slumping beer giant hopes, its own bottom line.
Craft beer lovers can take comfort: The
Brewers Association reports that there are now more than 4,000 active breweries in the U.S., so
Big Beer buyouts can't possibly match the pace
of new businesses.
The market share within craft has grown from 1 % to over 3 % over that period within the U.S. Heineken's beer volume growth, like other
big brewers, is far slower, rising 3.6 % in the Americas in the first half
of 2015.
Maintaining that small, micro-brew feel is part
of Big Rock's marketing presence, and the
brewer continues to place an emphasis on the Prairies in its new labels and advertising.
How three mighty mites have managed to carve out niches in the face
of competition from
brewers big and small, Amazon, and SAP's Ariba software unit.
«There is confusion and unfortunately a lack
of transparency on the labels
of the acquired brand,» says Julia Herz, craft beer program director for the
Brewers Association, which advocates on behalf of small and independent brewers not owned or controlled by Bi
Brewers Association, which advocates on behalf
of small and independent
brewers not owned or controlled by Bi
brewers not owned or controlled by
Big Beer.
So is it any surprise
big brewers are making a practice
of either buying microbreweries outright (as Sleeman did with Quebec's Unibroue in 2004, only to be swallowed by Sapporo in 2006) or, more recently, by launching their own «craft breweries» (as Moosehead did when it launched Brampton, Ont.
Bummed by flat sales
of their easier - drinking, ice - cold lagers, the world's
biggest brewers have begun sweating small suds in a
big way.
The
Brewers Association has launched a new suite
of materials to help retailers activate the independent craft
brewer seal in their businesses and differentiate authentic independent craft beer from
Big Beer acquired brands.
The Justice Department review comes at an awkward time for AB InBev as it is seeking to buy No. 2 SABMiller Plc SAB.L for more than $ 100 billion in what would be the
biggest - ever merger
of brewers.
AB InBev posted weaker - than - expected fourth quarter earnings as slowing sales in Brazil hit the bottom line
of the world's
biggest brewer.
The indy
brewers are accusing
Big Beer
of intentionally duping the public, and they're calling for the practice to stop:
The
Brewers Association («A Passionate Voice for Craft
Brewers») has grown especially sick
of Big Beer creeping in on its territory, and is accusing the big guys of intentionally trying to fool the publ
Big Beer creeping in on its territory, and is accusing the
big guys of intentionally trying to fool the publ
big guys
of intentionally trying to fool the public.
Craft beer is also
big business, having an economic impact in Ohio
of $ 238.1 million in 2012, according to the
Brewers Association.
Although many craft beer brands have become national after being purchased by the
big brewers, the majority
of craft breweries remain locally focused.
Being
big fans
of Stranger Things on Netflix, the 14th Star
brewers developed «Eleven's Eggo Dream» cream ale and Chief Hopper's Single Hop IPA, which are both on tap now.
Eddie Gadd, head
brewer at The Ramsgate Brewery, adds: «My daughter is a
big fan
of the festival, so I had no choice but agree to do this.
Craft
brewers across Australia are wondering who might be next as global giants scoop up local brands, but it's a battle maintaining street cred if you fall into the arms
of big beer.
Brewers in the US with a
bigger partner with a stake
of below 25 per cent still retain their status as a «craft»
brewer under the
Brewers Association rules.
Eric Ottaway, CEO
of Brooklyn Brewing, the 11th
biggest craft
brewer in the United States which also has a licensing agreement in Australia with Coopers Brewery, said on Thursday that Brooklyn had focused on tap beer first in Australia to build up its brand in part because
of the power
of the two
big retailers.
Big brewers such as Lion and Asahi are no longer part
of the Craft Beer Industry Association, with the army
of small micro-
brewers that has sprung up deciding to exclude them because their vast balance sheets were deemed to give them an unfair advantage, which didn't sit well with the small business entrepreneurs driving most craft beer companies.
Mr O'Hoy, who is a director
of Byron Bay craft
brewer Stone & Wood, says the dilemma for the
big brewers now as they try to tap into the independent, craft brewing sector, is the risk
of killing off the very independence and creativity they are seeking to buy if they choose to acquire rather than build their own brands.
The declining appeal
of commercial, mainstream beers is driving mega-mergers, but how do
big brewers tap into the more sophisticated habits
of consumers?
Some time this evening, Brussels time, the second -
biggest brewer in the world will be subsumed into the
biggest, creating a beer behemoth
of... read more
Take a look at this, a fascinating infographic detailing the acquisitions - and brands -
of the world's
biggest brewers.
Helped by its sponsorship
of the FIFA World Cup, Anheuser - Busch InBev, the world's
biggest brewer, increased beer volumes by 2 % in its second quarter and by 1.5 % in the first half
of 2010.
No matter how «
big» an independent brewer gets, their size is still monumentally smaller compared to the behemoths of Big Be
big» an independent
brewer gets, their size is still monumentally smaller compared to the behemoths
of Big Be
Big Beer.
The terms «Craft & Premium» didn't really exist as the
big breweries also owned most
of the UK's pubs (unlike the USA), so the market was «tied» to the
big brewer's brands with few other choices.
Like all
big business decisions, it was risky being one
of the first craft
brewers to partner with a
big brewer.
Lion boss Stuart Irvine, who was in Geelong on Monday morning to launch the nation's
biggest brewer's new Little Creatures brewery, said his company's lightening purchase
of a 10 per cent stake in takeover target WCB two months ago would deliver it a «seat at the table» and influence over the direction
of the outcome.
With more than 100 microbreweries and craft
brewers now dotting the map in Southern California, traveling to each and every one could prove difficult for even the
biggest of beer fans.
«It's a bit
of departure from winter's typical
big brown porters and stouts,» says head
brewer Mike Hiller, who notes that March marks sunnier, more spring - like weather in Richmond.
Baker notes: «The explosion
of craft beer segment along with on - premise consumption will drive more small
brewers to open their outlets in cities as traditional distribution channels are crowded with
big brands.
The campaign seeks to draw attention to the lack
of transparency and growing disparity in marketplace influence between small and independent
brewers and «
Big Beer».
But bugaphobes can take comfort in knowing that with the revitalized Indians drawing
bigger crowds, the situation may now have improved slightly over last season, when
Brewers coach Larry Haney was able to offer this explanation
of why Cleveland led the league in bugs: «There's no one in the stands to kill them.»
In addition to the re-signing
of third baseman Kevin Seitzer, the
Brewers» leader and best player, Bando's other
big off - season move was to acquire centerfielder Chuck Carr from the Marlins to bat leadoff.
In the National League, the
Brewers (Gallardo) are only getting 15 %
of bets as
big +180 dogs in LA...
The
Brewers had a couple
of big trade chips, but their
biggest was Carlos Gomez, who is under contract for team - friendly prices next year.
The senior Steitz disclosed a little gem
of baseball trivia: «Jon's signing bonus with the
Brewers was
bigger than my share
of the Nobel Prize.»
Big brewer Anheuser - Busch represents a whopping 24 %
of the ETF and ten stocks make up 73 %
of its portfolio.